FUTURE OF SELLING · JASON LIM
What if your next deck made the decision easier instead of just looking expensive? Imagine slides with room to breathe, and finally a deck where every headline says the point. Even if your current slides are crammed with text, you can still turn them into a deck that sells. It's like hiring an architect before the interior decorator, so the walls are where you actually need them.
FIX MY DECK BEFORE THE MEETINGWe reply personally on WhatsApp within one business day.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
The $7M+ came from deals he closed himself, so every design choice serves the decision, not the decoration.
He has coached since 16, when he started on a basketball court, and design reviews follow the same rhythm: try, review, improve.
The 8-figure results come from graduates who used the same method in their own work. Read two of their stories below.
Marshall Thurber and Joel Bauer are two of them. The full list follows in his story below.
P.I.T.C.H. fixes the story before the styling, so the design makes the argument clearer instead of hiding it.
No theory dump: each step comes with a drill on your own deck, and the next step starts only when it sticks.
Design work starts on the deck you have to present next, so the result is useful straight away.
Good design follows how people decide. You learn that order, so the layout carries your argument slide by slide.
Power, Intent, Teach, Close and Habits set the structure first, and then the design follows it.
You test the finished deck against the toughest questions, so the slides answer objections before they come up.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.
“Jason pointed out an event that I can partner with. But, crafting a collaboration email is not exactly my strength.”
“using the research I did with Jason, I crafted a well-written email in 5 minutes!”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult, Facebook Ads Mastery.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Beautiful slides in the wrong order.
"Market", "Team", "Solution" tell the reader nothing they could repeat.
Every number the team is proud of, at the same size, so nothing stands out.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to do their own research online first. A deck that only repeats your website gives them no reason to continue.
Beautiful decks still lose deals, because the decision-maker can't see why the numbers matter.
You pay for another redesign and get a prettier version of the same confusing deck.
Deck deadlines eat your nights. Dinner gets cold while you move logos two pixels to the left.
A deck that travels without you reaches the decision-maker, and it either makes the point on its own or it doesn't.
Decks are usually designed before the story is fixed. Design then decorates a weak order, so every new template produces the same confusion in a nicer font. It's like framing a painting before deciding what to paint.
The deck follows the story, and the story follows Jason's P.I.T.C.H. method; the five moves are laid out on the Future of Selling page.
Most buyers prefer to do their research alone. A deck designed to be read without you keeps selling after the meeting.
Buyers want help judging whether something fits their company. Good design puts that answer where they look first.
EDB secured investment commitments in 2025 that are expected to create 15,700 jobs. Slides they can read in a minute make your offer easy to pass around their teams.
Singapore is ICCA's top meeting city in Asia Pacific. Clean, readable slides hold up on any conference screen, from a breakout room to a main hall.
Jobs coming to Singapore
15,700
Jobs expected over the next five years from the investment commitments EDB secured in 2025. Tech companies were the largest contributor to headquarters investments.
Source: Singapore Economic Development Board, “EDB Year 2025 in Review”, 9 February 2026
Asia Pacific's top meeting city
156
International association meetings held in Singapore in 2025, an 8% increase from 2024, keeping it ICCA's top meeting city in Asia Pacific for the 23rd consecutive year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the deck, the audience and the decision it has to support. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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