Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

B2B Sales Consulting in Penang for Manufacturers Who Want to Sell, Not Wait

What if new accounts came from your own plan instead of luck and old contacts? Imagine a sales review in Batu Kawan where three new customers are on the board, all found on purpose. Even if your firm has always relied on a few big customers, you can still build a pipeline that spreads the risk. It's like a fisherman who finally plants a garden too, so dinner does not depend on one tide.

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Our graduates have produced 8-figure results and beyond.

20+ years of coaching, starting with basketball at 16.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

Why learn from Jason Lim?

He has done what he teaches.

In his own sales career, Jason closed over $7 million in deals, so the plan is built from doing, not theory.

He started coaching young.

He started coaching at 16, and he looks for what is holding your team back before adding anything new.

His graduates show the method works.

Those 8-figure results were produced by graduates applying the method. Two of their stories are below.

Trained by renowned mentors.

Joel Bauer and Tony Robbins are among them, and his story below lists the others.

Why is Future of Selling the best B2B sales consulting in Penang?

A proven framework.

P.I.T.C.H. gives your firm a full sales system, from target list to signed contract.

An easy, step-by-step system.

The steps come in a fixed order, and each one is practised on your real sales plan until it holds.

Fast results.

We start with real target accounts, so the plan turns into outreach straight away.

How B2B sales consulting with Future of Selling works

  1. 1

    Learn the rules of selling.

    We map who buys from firms like yours and how they choose suppliers.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits applied to your offer, your outreach and your proposals.

  3. 3

    Learn the art and science of closing and countering objections.

    Your team practises first meetings and proposals until new-account selling feels routine.

Top reviews for Future of Selling by manufacturers and service firms in Penang: Success Stories and Transformations

“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”

“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”

Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).

“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”

Kris Ang, Master Franchisee, Signarama Singapore.

See the receipts

Find new accounts before the old ones shrink

Apply for Future of Selling B2B consulting in Penang

Who is Jason Lim?

Jason Lim advising a Penang manufacturer on B2B sales

Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.

Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.

Are you facing this right now?

Two customers make most of your revenue.

If one leaves, the year is in trouble.

Nobody owns new business.

Everyone is busy with existing orders.

Proposals read like quotes.

Price and specs, and no reason to choose you.

Mixed messages from sellers

69%

Of B2B buyers report inconsistencies between information on the sales organisation's website and that provided by sellers.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

What happens if this continues?

New buyers find you online first.

Most B2B buyers prefer to research on their own, so a firm with no clear story online is easy to skip.

A few customers carrying the firm.

Growth depends on repeat orders you do not control.

No plan for new business.

Sales is something the owner does between other jobs.

It follows you home.

Family plans wait on whether the big customer renews.

Then the big customer leaves.

One buyer moves production elsewhere, and a third of your revenue goes with it.

Why do customer concentration and missing new business keep repeating and never go away?

Many Penang firms grew by serving a few large customers well, so they never needed a sales system. When those customers shift, the firm has no way to win replacements quickly. It's like a shop with one door and one customer, hoping that customer never moves house.

How Future of Selling can help

Stay consistent with buyers.

69% of buyers find differences between a supplier's website and what its sellers say. A clear system fixes that.

Sell to new manufacturers.

Manufacturing drew RM131.3 billion of approved investment in Malaysia in 2025 across 1,354 projects.

Penang's 2025 approvals.

Pulau Pinang drew RM32.9 billion of approved investment in 2025. Consulting works inside your pipeline, on the accounts you want to win.

Win E&E accounts.

Penang's E&E cluster secured RM11.3 billion across 83 projects in 2025, 78% from foreign investors.

Manufacturing investment approved in Malaysia

RM131.3 billion

Approved investments in Malaysia's manufacturing sector in 2025, 30.8% of the national total, across 1,354 projects; foreign investments accounted for 76.6%.

Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026

Investment approved for Penang

RM32.9 billion

Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.

Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026

Penang's E&E cluster in 2025

RM11.3 billion

Approved investment secured by Pulau Pinang's electrical and electronics (E&E) cluster in 2025, across 83 projects, with 78% driven by foreign investors.

Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026

Where are we located?

  • Regus Menara Boustead, Unit 1.01, Ground Floor, Menara Boustead, 39 Jalan Sultan Ahmad Shah, George Town, Penang 10050, Malaysia
  • Common Ground Penang, Level 2, Moulmein Rise Shoppes, 9, Jalan Moulmein, Pulau Tikus, 10350 George Town, Penang, Malaysia

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Contact Us

Tell us about your firm, your main customers and where you want new ones. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling B2B consulting in Penang

Frequently asked questions

What is relationship selling?
Selling built on trust over time. It works when the relationship is turned into a clear business case and a decision, not left as goodwill. Relationship selling still needs a business case.
What is a B2B sales strategy?
A plan for which customers to target, what to offer them, how to reach them and how deals will move from first contact to signature. A b2b sales strategy should also say which deals to decline.
What does a commercial review of a sales team cover?
Pipeline quality, win and loss patterns, pricing discipline, proposal structure and how deals are qualified. Commercial consulting often starts here.
What is a buying committee?
The group of people who influence or approve a B2B purchase: the business owner, finance, users, technical reviewers and sometimes procurement.
How do Penang suppliers win larger accounts from overseas buyers?
By making their reliability and quality visible: clear proof of delivery performance, a named contact who responds quickly and proposals that answer the buyer's risks directly.
What is a B2B sales strategy for an export-focused manufacturer?
Choose the few industries and regions where you win, build relationships with the engineers and buyers who specify parts, and plan for long qualification cycles.