FUTURE OF SELLING · JASON LIM
What if new accounts came from your own plan instead of luck and old contacts? Imagine a sales review in Batu Kawan where three new customers are on the board, all found on purpose. Even if your firm has always relied on a few big customers, you can still build a pipeline that spreads the risk. It's like a fisherman who finally plants a garden too, so dinner does not depend on one tide.
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Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
In his own sales career, Jason closed over $7 million in deals, so the plan is built from doing, not theory.
He started coaching at 16, and he looks for what is holding your team back before adding anything new.
Those 8-figure results were produced by graduates applying the method. Two of their stories are below.
Joel Bauer and Tony Robbins are among them, and his story below lists the others.
P.I.T.C.H. gives your firm a full sales system, from target list to signed contract.
The steps come in a fixed order, and each one is practised on your real sales plan until it holds.
We start with real target accounts, so the plan turns into outreach straight away.
Same approach as our B2B sales consulting in Singapore, adapted for Penang manufacturers and service firms.
We map who buys from firms like yours and how they choose suppliers.
Power, Intent, Teach, Close and Habits applied to your offer, your outreach and your proposals.
Your team practises first meetings and proposals until new-account selling feels routine.
“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”
“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.

Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.
Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
If one leaves, the year is in trouble.
Everyone is busy with existing orders.
Price and specs, and no reason to choose you.
Mixed messages from sellers
69%
Of B2B buyers report inconsistencies between information on the sales organisation's website and that provided by sellers.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Most B2B buyers prefer to research on their own, so a firm with no clear story online is easy to skip.
Growth depends on repeat orders you do not control.
Sales is something the owner does between other jobs.
Family plans wait on whether the big customer renews.
One buyer moves production elsewhere, and a third of your revenue goes with it.
Many Penang firms grew by serving a few large customers well, so they never needed a sales system. When those customers shift, the firm has no way to win replacements quickly. It's like a shop with one door and one customer, hoping that customer never moves house.
69% of buyers find differences between a supplier's website and what its sellers say. A clear system fixes that.
Manufacturing drew RM131.3 billion of approved investment in Malaysia in 2025 across 1,354 projects.
Pulau Pinang drew RM32.9 billion of approved investment in 2025. Consulting works inside your pipeline, on the accounts you want to win.
Penang's E&E cluster secured RM11.3 billion across 83 projects in 2025, 78% from foreign investors.
Manufacturing investment approved in Malaysia
RM131.3 billion
Approved investments in Malaysia's manufacturing sector in 2025, 30.8% of the national total, across 1,354 projects; foreign investments accounted for 76.6%.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Penang
RM32.9 billion
Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Penang's E&E cluster in 2025
RM11.3 billion
Approved investment secured by Pulau Pinang's electrical and electronics (E&E) cluster in 2025, across 83 projects, with 78% driven by foreign investors.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
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Tell us about your firm, your main customers and where you want new ones. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.