The three-quote habit.
Many Singapore SME owners and procurement teams collect several quotes as routine, so an unclear pitch turns into a straight price comparison.
FUTURE OF SELLING · JASON LIM
How to Sell Design Services in Singapore to High-Value Clients
For studios pitching boardrooms from Raffles Place to one-north
How to sell design services in Singapore well means winning rooms where buyers often compare several studios, from Raffles Place and Marina Bay boardrooms to founder pitches at one-north. Here is how to make yours the obvious choice at your fee.
APPLY FOR PITCH COACHINGWe reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 23 and rebuilt from zero twice.Since 2016, his events have reached 100,000+ founders across Asia.
Coached by Jason Lim
The pitch deck moves for winning design briefs from Singapore clients.
Selling design services to Singapore buyers: three ways the fee slips
Start with our guide to selling design services for the full method; this page covers what changes when the clients are in Singapore.
The panel that never met you.
Your contact loved the work, then a finance head and a regional director read the deck alone and ask why it costs more.
The polite "we'll get back to you."
Many buyers avoid a direct no. Without a clear next step agreed in the room, the deal quietly goes cold.
P.I.T.C.H. for a Singapore design pitch
Power:
start with the result your buyer must report upward, whether that is a rebrand before a regional expansion or a site that supports enterprise sales.
Intent:
find out who signs, who influences and whether the brief came from the owner, marketing or procurement.
Teach:
show the business risk of a brand that looks smaller than the company standing behind it.
Close:
recommend one package, name the fee once, then agree the review date before anyone leaves.
Habits:
collect a short written result after every launch, because Singapore buyers check references.
How we coach a Singapore design agency to win the pitch
- 1
Apply
and share a proposal you lost or a pitch you are preparing.
- 2
Diagnostic
session to find the moment the buyer started comparing prices.
- 3
Rebuild
your opening, your case story and your proposal around one recommended option.
- 4
Rehearse
with the panel questions you will actually face, in person near your client's office or over video.
If your studio also pitches to a whole buying committee, borrow the format from our sales presentation training in Singapore. The broader method behind this page lives on the main guide to how to sell design services.
The design pitch for SME owners versus corporate marketing teams
An owner-run business decides fast and personally. Talk about their customers, their next hire and what the brand says about them at a trade event. A corporate marketing team decides slowly and in writing, so give your champion a one-page summary they can forward upward without you in the room.
Design proposal tips for tenders and procurement
Public-sector buyers post quotations and tenders on GeBIZ, the Singapore Government's e-procurement portal, and large companies often run a similar formal process. Follow the format they ask for exactly. Then use the parts you control, the summary and the presentation if you are shortlisted, to make the outcome obvious.
Standing out from every other design company in a crowded city
Capable studios are easy to find, so portfolio quality alone rarely decides the brief. Bring one observation about their competitors, one about their customers and one clear recommendation. That reads as a partner, not a vendor.
Using Instagram to sell design services to Singapore clients
Many local founders and marketing heads look at a studio's Instagram before they reply to an email. Treat your grid as the warm-up to the meeting: show finished work with the business problem it solved, not just the visuals. Our guide to how to sell design services on Instagram covers turning those profile visits into booked calls.
Design agency fee objection: "the other agency is cheaper"
Ask what the other quote includes; usually the scope differs. Compare both against the outcome you agreed, and offer a smaller scope at your rate if budget is fixed. Never cut the rate to match.
Ways to work with Jason on your Singapore design pitch
All prices in USD.
Pitch Consult
$1,995 for the first hour
Diagnosis and consultation only, then a fixed multi-hour package to build your custom pitch
See programme detailsThe Signature
$4,995
12 weeks, 32 hours on a fixed schedule: a 4-week intensive plus 8 weeks of support coaching, run as a live Zoom cohort
See programme detailsAdvantage+
$24,975
1:1 on custom, flexible schedules, or company custom training, by application
See programme details
Why Singapore studios and founders work with Jason
Jason does not sell design work. He coaches the pitch, the proposal and the fee conversation, and Kris Ang's words below are quoted exactly as they appear on /present.
Closed $7M+ in deals by 23 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
20+ years of coaching, starting with basketball at 16.
Our graduates have produced 8-figure results and beyond.
Jeffrey Teo: 60+ customers in 100 days.
"We are very impressed with your presentation and your in-depth knowledge on customer-focused marketing. You're budgeted for next year's marketing plans!" (Kris Ang, Master Franchisee, Signarama Singapore)
How to sell design services in Singapore FAQ
How much does pitch coaching cost for a Singapore studio?
Pitch Consult is $1,995 for the first hour, The Signature is $4,995 and Advantage+ is $24,975 by application, all in USD.
How do I stop Singapore clients comparing my quote line by line?
Present one recommended package tied to the business outcome, with two alternatives, instead of a list of priced deliverables.
Do you help with GeBIZ tender submissions?
We do not write tender documents. We help you shape the summary and rehearse the shortlist presentation so evaluators see the outcome quickly.
Can we meet in person in Singapore?
Yes, by appointment in a booked meeting room near where you pitch, such as the CBD or one-north, or fully remote. There is no walk-in office.
Is this only for agencies?
No. Freelancers and in-house design teams use the same method.
Where Singapore founders pitch
In person by appointment in a booked room close to where clients pitch, from Raffles Place and Tanjong Pagar to Marina Bay and one-north, or remote over live video. None of these is our office, and there is no walk-in address; sessions are booked after you apply.
Areas where Singapore founders pitch. None of them is our office.
- CBD and Raffles Place
- Marina Bay
- Tanjong Pagar
- one-north
Your next Singapore pitch is already on someone's calendar
Send us the proposal you are about to present. We'll show you where the fee is exposed.
Apply for Future of Selling pitch coaching on how to sell design services in Singapore