4 Stages of Buyers (why 90% Founders not winning)

Salesforce confirms: 68% of lost deals were due to this

July 07, 20252 min read

This is a 3-Part Blog Series

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  • According to HubSpot, over 58% of deals stall because the buyer didn’t believe the ROI was clear. And Salesforce confirms: 68% of lost deals were due to poorly handled objections—not pricing, not timing.

  • Empire Research found that 74% of founders who had warm leads and investor intros still failed to close—because they froze or fumbled when objections hit.

  • Harvard Business Review revealed: Only 1 in 4 founders knows how to counter a buying objection without sounding defensive or desperate. The rest? Burn trust, lose deals, and don’t even know what went wrong.

Not enough revenue? Do you know this one fix can add 300% more revenue in as fast as 10 days?

The buyer's wallet is a sacred temple, they won't let you access it so easily. It's like trying to enter a door without a key. access denied. Because how you are selling ≠ how buyer makes buying decision

As an experiment, I did this as proof for my graduates, I tested with 1Pitch's principles in cold emails.

here's the result:

https://authorjason.com/1pitch
  • 1st email, 84% open + 40% CTR

  • 2nd Email, 77% open + 40% CTR <-- (a proof that it was not a one-time fluke! 3rd time a charm, maybe?)

why did it work so well? Because unlike other programs using superficial tactics, my program focus on theories of first principles and fix root cause. 

have 10 minutes to sharpen your saw and train yourself? This same program has helped 1000+ founders remove confusion, gain clarity and finally win with confidence after months of silence.

Founders: do you face problems in selling and sales objections? Want my founders' survival course? Claim a FREE class here

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authorjason.com/1pitch

Celebrating 20 Years of Teaching

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I wanted more than just survival—I wanted control, options, and a life on my terms. The obsession with this goal led me to several places and acquired unique skillsets, in order to accomplish my goals. I found the secrets in my rock bottom, now I want to share them with you

Jason KK

I wanted more than just survival—I wanted control, options, and a life on my terms. The obsession with this goal led me to several places and acquired unique skillsets, in order to accomplish my goals. I found the secrets in my rock bottom, now I want to share them with you

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