FUTURE OF SELLING · JASON LIM
What if every deal followed a path that actually ended in a signature? Imagine no more a jumble of follow-ups that nobody owns, and finally stages the team can run without you. Even if you have a CRM full of labels that do not match reality, you can still build a path people will use from first meeting to signature. It's like replacing a tangle of side streets with one road that actually reaches the door.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
20+ years of coaching, starting with basketball at 16.
Our graduates have produced 8-figure results and beyond.
He closed $7M+ in deals by 24, so a sales process is designed around how a deal actually decides, not around empty CRM labels.
A coaching habit since 16 means the stages are practised on live deals, not only drawn on a whiteboard.
A pair of graduate stories further down this page exists because they reached 8-figure results with the method.
His later story records the names, and Marshall Thurber and Joel Bauer are among them.
P.I.T.C.H. maps onto the sales process stages, so each stage has a conversation and a next step, not only a status name.
One step per session, rehearsed on your real sales process, so you can see the progress as you go.
You work on the process you already run, so this quarter's deals start using the cleaner path.
The sales process coaching in Singapore method, applied to pipelines run from Bangkok.
A usable sales process has few stages, each with an exit question. You learn to cut the ones nobody uses and to define the ones that matter.
Power, Intent, Teach, Close and Habits, applied to creating a sales process your team will actually follow on live deals.
You rehearse the hand-offs and the close at each stage, until a deal can move without the founder pushing it.
“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”
“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.

Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.
Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.
Labels exist. Exit criteria do not, so deals sit in a stage until someone remembers them.
The enterprise sales process looks complete on paper, and in the room the founder still has to improvise.
People send 'just checking in' because the process never named the conversation that should come next.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research independently and move on their own timetable, so a process that waits for them to ask for a meeting will stall.
Deals linger in late stages, and the quarter is a surprise every time.
Each person invents their own path, and the company never has one sales process.
You spend evenings moving deals by hand, because the path cannot move them without you.
The CRM looks full, the stages are wishful, and the number you needed was never attached to a dated exit from each stage.
The process was drawn as a diagram instead of as a series of conversations with an exit. When a stage has no question that must be answered, deals sit, and the founder becomes the only engine. It's like posting station names on a line that has no trains.
Coaching uses Jason's P.I.T.C.H. method, which the Future of Selling page sets out in full.
The sourced card below states that 17% of buying time goes to suppliers. Each sales process step should have a purpose for that window, not only a CRM name.
Buyers still want input on fit. An end to end sales process should include the conversation that gives that input, then a close.
See the country card below for the official 2025 result, then judge the room you actually have. More demand will not fix a process that cannot exit a stage.
We define a few stages, an exit for each, and an ask that works in a polite meeting.
Record investment applications in Thailand
THB 1,876,653 million
Investment promotion applications received by Thailand's Board of Investment in 2025, across 3,370 projects: 67% higher in value than in 2024.
Source: Thailand Board of Investment press release on 2025 results (January 2026)
Bangkok's registered population
5,455,020
People registered as living in Bangkok in 2024, per Thailand's National Statistical Office.
Source: National Statistical Office of Thailand, Statistical Yearbook Thailand 2025, Table 1.6
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Map data © OpenStreetMap contributors. View a larger map
Tell us about the current sales process, where deals stall and the date you need it running. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling sales process coaching in Bangkok