Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Sales Process Coaching in Bangkok for Founders and Sales Leaders

What if every deal followed a path that actually ended in a signature? Imagine no more a jumble of follow-ups that nobody owns, and finally stages the team can run without you. Even if you have a CRM full of labels that do not match reality, you can still build a path people will use from first meeting to signature. It's like replacing a tangle of side streets with one road that actually reaches the door.

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Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

20+ years of coaching, starting with basketball at 16.

Our graduates have produced 8-figure results and beyond.

Why learn from Jason Lim?

A seller before a coach.

He closed $7M+ in deals by 24, so a sales process is designed around how a deal actually decides, not around empty CRM labels.

He started coaching young.

A coaching habit since 16 means the stages are practised on live deals, not only drawn on a whiteboard.

Proof from people who used it.

A pair of graduate stories further down this page exists because they reached 8-figure results with the method.

Trained by renowned mentors.

His later story records the names, and Marshall Thurber and Joel Bauer are among them.

Why is Future of Selling the best sales process coaching in Bangkok?

A proven framework.

P.I.T.C.H. maps onto the sales process stages, so each stage has a conversation and a next step, not only a status name.

An easy, step-by-step system.

One step per session, rehearsed on your real sales process, so you can see the progress as you go.

Fast results.

You work on the process you already run, so this quarter's deals start using the cleaner path.

How sales process coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    A usable sales process has few stages, each with an exit question. You learn to cut the ones nobody uses and to define the ones that matter.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits, applied to creating a sales process your team will actually follow on live deals.

  3. 3

    Learn the art and science of closing and countering objections.

    You rehearse the hand-offs and the close at each stage, until a deal can move without the founder pushing it.

Top reviews for Future of Selling by founders and sales leaders: Success Stories and Transformations

“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”

“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”

Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).

“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”

Ethan Lin, Co-Founder, Mindreader AI.

See the receipts

Bring the process where deals stall between stages

Apply for Future of Selling sales process coaching in Bangkok

Who is Jason Lim?

Jason Lim, sales process coach working with Bangkok founders and sales leaders

Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.

Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.

Are you facing this right now?

“We have sales process stages in the CRM and nobody can say what done means.”

Labels exist. Exit criteria do not, so deals sit in a stage until someone remembers them.

“Enterprise deals still need me to invent the next step.”

The enterprise sales process looks complete on paper, and in the room the founder still has to improvise.

“Follow-up is a habit, not a stage.”

People send 'just checking in' because the process never named the conversation that should come next.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Buyers move on their own timetable.

Most buyers prefer to research independently and move on their own timetable, so a process that waits for them to ask for a meeting will stall.

Stages exist; deals do not move.

Deals linger in late stages, and the quarter is a surprise every time.

The founder is the process.

Each person invents their own path, and the company never has one sales process.

It follows you home.

You spend evenings moving deals by hand, because the path cannot move them without you.

Then a quarter is forecast on a path that is not real.

The CRM looks full, the stages are wishful, and the number you needed was never attached to a dated exit from each stage.

Why do stuck stages and a founder-led path keep repeating and never go away?

The process was drawn as a diagram instead of as a series of conversations with an exit. When a stage has no question that must be answered, deals sit, and the founder becomes the only engine. It's like posting station names on a line that has no trains.

How Future of Selling can help

Coaching uses Jason's P.I.T.C.H. method, which the Future of Selling page sets out in full.

Build stages around a purpose, not only a CRM name.

The sourced card below states that 17% of buying time goes to suppliers. Each sales process step should have a purpose for that window, not only a CRM name.

Make the process help the seller advise.

Buyers still want input on fit. An end to end sales process should include the conversation that gives that input, then a close.

Run the path in a year of heavy applications.

See the country card below for the official 2025 result, then judge the room you actually have. More demand will not fix a process that cannot exit a stage.

Give a Bangkok team a path they can run without you in every room.

We define a few stages, an exit for each, and an ask that works in a polite meeting.

Record investment applications in Thailand

THB 1,876,653 million

Investment promotion applications received by Thailand's Board of Investment in 2025, across 3,370 projects: 67% higher in value than in 2024.

Source: Thailand Board of Investment press release on 2025 results (January 2026)

Bangkok's registered population

5,455,020

People registered as living in Bangkok in 2024, per Thailand's National Statistical Office.

Source: National Statistical Office of Thailand, Statistical Yearbook Thailand 2025, Table 1.6

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Future of Selling: fix the sales process before the next quarter depends on it.

Apply for Future of Selling sales process coaching in Bangkok

Where are we located?

  • WeWork The Parq, 88 The Parq Building, 7th-8th Floor, Ratchadaphisek Road, Klongtoey Sub-district, Klongtoey District, Bangkok 10110, Thailand
  • Regus Chartered Square, 30th Floor, Chartered Square Building, 152 North Sathorn Road, Silom, Bangrak, Bangkok 10500, Thailand

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Contact Us

Tell us about the current sales process, where deals stall and the date you need it running. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling sales process coaching in Bangkok

Frequently asked questions

What are the main sales process stages?
Most B2B teams use some version of prospecting, qualifying, discovery, presentation or proposal, objection handling, close and follow-up. The names matter less than the exit test for each stage. Good sales process design starts with those tests.
How do you run a pipeline review that helps?
Ask the same three questions of every deal: what did the buyer agree last, what is the next step and when. Skip the narrative and look for deals with no buyer action. That is a pipeline process that catches stalls early.
How do you know a sales process is working?
Deals move on buyer actions, the forecast stops sliding into next quarter, and a new seller can follow the stages without the founder in every meeting.
What does creating a sales process involve?
Writing down how your best deals actually closed, turning that into stages with buyer-based exit tests, and checking it against the next ten deals. That is sales process design in practice.