FUTURE OF SELLING · JASON LIM
What if you could look at any deal and know exactly what happens next? Imagine a Monday pipeline review in Damansara Heights that takes twenty minutes instead of two hours. Even if every deal you have ever closed felt like improvisation, you can still build a route the whole team follows. It's like finally using Waze after years of asking the petrol station uncle for directions.
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Since 2016, his events have reached 100,000+ founders across Asia.
20+ years of coaching, starting with basketball at 16.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Jason has closed over $7 million in deals, and he helps you write down a path your team can repeat.
He started coaching at 16, and the first thing he looks at in any team is how a deal moves.
The proof sits with the graduates: 8-figure results, with two of their own accounts further down.
Tony Robbins and Bob Proctor are two of them. The full list follows in his story below.
P.I.T.C.H. gives each stage a clear goal, so reps know what must be true before a deal moves on.
The steps come in a fixed order, and each one is practised on your real sales process until it holds.
We map the process on deals you are working today, so it fits reality, not a textbook.
Builds on our sales process coaching in Singapore, mapped to how KL buyers and committees decide.
You learn how buyers move from problem to purchase, and match your stages to their steps.
Power, Intent, Teach, Close and Habits mapped onto each stage, with the words reps use at each one.
Reps practise moving real deals through the stages and handling the stalls that happen between them.
“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”
“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading.

"If it's not good enough to teach my own brother, then it's not good enough to sell." That is the standard Jason Lim sets for Future of Selling, the flagship of DreaMaker Ventures. He founded both to offer less pain, fewer regrets, and more time for the people his graduates love.
While he was young, a financial scam took the family's savings. He started coaching basketball at 16 and entered sales at 21, later closing over $7 million in deals. Through DreaMaker Ventures and Leaders of Tomorrow, he teaches founders to make their value clear. Through it all he learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among those who trained with him are leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
'Qualified' means something different to every rep.
Proposals go out before anyone knows who signs.
Nobody wants to close them out, so the forecast lies.
Mixed messages from sellers
69%
Of B2B buyers report inconsistencies between information on the sales organisation's website and that provided by sellers.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Most B2B buyers prefer to do their own research first, so your process has to meet them wherever they already are.
Deals sit in 'proposal sent' for months.
Each rep sells differently, so coaching one does not help the others.
You check the CRM from bed, trying to guess which deals are real.
You hire more reps, and without a process each new hire adds cost faster than revenue.
A sales pipeline in a CRM is not the same as a shared definition of what moves a deal forward. Without clear steps and exit rules, the stages are just labels, and the forecast is a guess. It's like a bus route with no fixed stops, so the driver goes wherever passengers shout.
69% of buyers report gaps between what a company's website says and what its sellers say. A shared process keeps the story the same.
Information and communication drew RM152.9 billion of Malaysia's approved investment in 2025. Each stage of your process gets a clear exit rule.
W.P. Kuala Lumpur drew RM63.3 billion of approved investment in 2025, third among the states. A written process lets new reps sell the same way as your best one.
Buyers spend only 17% of purchase time meeting suppliers, so each stage must use that time well.
Digital investment led the services sector
RM152.9 billion
Approved investments in Malaysia's information and communication sub-sector in 2025, driven largely by digital investments in AI, big data, data centres and cloud computing.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Kuala Lumpur
RM63.3 billion
Approved investments for W.P. Kuala Lumpur in 2025, third among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
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Tell us about how a deal moves today, from first call to signature. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.