FUTURE OF SELLING · JASON LIM
Negotiation Training in Bangkok for Founders and Senior Sellers
What if the next price conversation ended with the value intact? Imagine no more folding at the first mention of budget, and finally an answer you can say without flinching. Even if the buyer is used to a discount and the room is too polite to argue, you can still hold the line. It's like playing chess with your own notes, instead of inventing each move at the board.
APPLY TO HOLD THE LINEWe reply personally on WhatsApp within one business day.
20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Why learn from Jason Lim?
He has sat where you sit.
He closed the deals himself, including the $7M+ by 24, so negotiation strategies are drawn from conversations he had to finish, not from a textbook.
He has coached since he was sixteen.
Coaching since 16 means the hard line is practised under pressure, the way a free throw is practised, until it holds.
Results his graduates can show.
Further down are two stories from graduates whose work with the method reached 8-figure results.
Trained by renowned mentors.
Bob Proctor and Joel Bauer are named there, with the remaining mentors in the same story below.
Why is Future of Selling the best negotiation training in Bangkok?
A proven framework.
P.I.T.C.H. anchors value before price is discussed, so the buyer is negotiating a decision, not a discount.
An easy, step-by-step system.
The system breaks selling into steps you can follow, so nothing depends on talent or mood on the day.
Fast results.
You practise on the live deal in front of you, so the next price conversation already uses the new answer.
The negotiation training in Singapore method, applied to price conversations run from Bangkok.
How negotiation training with Future of Selling works
- 1
Learn the rules of selling.
Buyers test price in a set order. You learn when to answer, when to return to value, and when a concession is actually a new deal.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits, applied to the contract conversation you have to have this month.
- 3
Learn the art and science of closing and countering objections.
You rehearse the exact sentences for 'too expensive', 'match this quote' and 'we need a favour', until they sound like you.
Top reviews for Future of Selling by founders and senior sellers: Success Stories and Transformations
“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”
“she actually committed to doubling the frequency of classes, which means I’ll be earning twice as much from this one student!”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.
Bring the deal where price came up too early
Apply for Future of Selling negotiation training in BangkokWho is Jason Lim?
Jason Lim was once an extreme introvert who dreaded the stage. A financial scam wiped out his family's savings. In 2020, he also lost everything he had built. He rose again by learning to say what his work was worth, so the other person could truly hear it. He shaped that skill into Future of Selling, where he now teaches P.I.T.C.H.
His first teaching role was as a basketball coach, at 16. Later he closed over $7 million in deals. He studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Today he helps founders win without losing what truly matters. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio are among those who have trained with him.
Are you facing this right now?
“The moment they mention budget, I start discounting.”
Without a rehearsed answer, price pushback turns straight into a smaller deal.
“We win the work and lose the margin.”
The close happens, and the terms you needed did not survive the last polite request.
“I cannot tell a real constraint from a tactic.”
Every objection is treated as a hard limit, so you give ground you did not need to give.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
They compared you before they sat down.
Most buyers prefer to compare options independently first, so the live negotiation often starts with a price they already have in mind.
Price comes up before value lands.
Each buyer learns that a pause on price produces a concession, and the next negotiation starts lower.
The discount is offered too soon.
Sellers who watch you fold start folding too, and margin leaks across the book.
It follows you home.
You replay the last concession at night and cannot say why you gave it.
Then the year's largest contract hits the same habit.
A signature that would have funded the year is trimmed in the last meeting, because the old reflex is still the only answer you have.
Why do early discounts and weak answers keep repeating and never go away?
Price is answered before value has been made specific. When the first mention of budget is treated as an emergency, the only tool left is a concession, and the same conversation repeats on the next deal. It's like repairing a leak by opening a larger tap.
How Future of Selling can help
Training uses Jason's P.I.T.C.H. method, which the Future of Selling page sets out in full.
Finish the case before the talk turns to a discount.
Seventeen percent of buying time goes to suppliers, and 5% to 6% to any one rep when several are compared. That window should finish the case, not start the discount.
Stay in the conversation they still want.
61% of B2B buyers prefer a rep-free path overall, yet they still want a seller's input on fit. Negotiation skills training helps you stay in that advisory role when the talk turns to terms.
Hold terms in a year of heavy applications.
The country card below reports the 2025 applications result. More activity does not make a weak price conversation stronger.
Answer a polite request without folding.
We rehearse a calm, face-saving reply a Bangkok buyer can hear, so you can hold the line without turning the room tense.
Record investment applications in Thailand
THB 1,876,653 million
Investment promotion applications received by Thailand's Board of Investment in 2025, across 3,370 projects: 67% higher in value than in 2024.
Source: Thailand Board of Investment press release on 2025 results (January 2026)
Bangkok's registered population
5,455,020
People registered as living in Bangkok in 2024, per Thailand's National Statistical Office.
Source: National Statistical Office of Thailand, Statistical Yearbook Thailand 2025, Table 1.6
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Get your next price conversation ready with Future of Selling.
Apply for Future of Selling negotiation training in BangkokWhere are we located?
- WeWork The Parq, 88 The Parq Building, 7th-8th Floor, Ratchadaphisek Road, Klongtoey Sub-district, Klongtoey District, Bangkok 10110, Thailand
- JustCo Gaysorn Amarin, No. 496-502 Ploenchit Road, Unit A, 5th Floor, Gaysorn Amarin, Lumpini, Pathumwan, Bangkok 10330, Thailand
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Contact Us
Tell us about the deal in negotiation, the discount pressure and the date you have to answer. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.