FUTURE OF SELLING · JASON LIM
What if the Hong Kong buyer stopped pushing the number and started asking when you can begin? Imagine holding your price in a calm voice, without giving a discount in the first five minutes. Even if procurement is practised, you can still protect the margin. It's like sitting down to a game with your tiles already counted, so you never fold out of panic.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
The $7M+ had to be closed at a price that still worked, so negotiation training is about protecting value, not about theatrical bargaining.
Coaching since sixteen here means a drill on your live deal, not a book of bargaining tricks.
The 8-figure results come from graduates who used the same method in their own work. Read two of their stories below.
Marshall Thurber and Chet Holmes are two of them. The full list follows in his story below.
P.I.T.C.H. builds value before the number, so a Hong Kong procurement conversation has something to discuss besides a discount.
We practise the pause and the value story first, then the concession, so you are not improvising the whole talk at the table.
You practise the exact deal in front of you, including the concession you are tempted to offer too early.
The same craft as negotiation training in Singapore, practised on the price conversations you already have in Hong Kong.
You enter a Hong Kong price talk with the value already clear, and with a planned concession if one is needed.
Power, Intent, Teach, Close and Habits become the order of the conversation, including the silence you currently fill too fast.
You rehearse the push, the pause and the side terms until you can hold the line without sounding stiff.
“my ‘hopeless’ website project of $2,500”
“My clients were so impressed they want me to become their local director of their new company.”
Leon Pang, CEO, Brainwise Franchisee, NeurocodeSG. Programmes attended: Diamond Consult, Facebook Ads Mastery, Perfect Client System, Trustable Brand.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.

Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.
Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.
A pause from the buyer, and you start cutting the price.
Value was never made vivid, so the conversation has nowhere else to go.
Payment, scope or timing change, and you agree just to close.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so negotiation in Hong Kong starts later and sharper than sellers expect.
Each new conversation starts from the last discount.
The voice goes soft when the pause arrives.
It spoils a close you thought you wanted.
One panicked concession becomes the new standard, and the margin does not come back.
Sellers treat price as a separate event, so they arrive with no value story and no planned concession. Silence feels dangerous, and the number drops. It's like starting a race already out of breath.
By the time price is discussed, most of the buying work has already happened; buyers spend only 17% of buying time with suppliers. The remaining minutes have to protect value.
Buyers still want a view on fit and risk. A calm explanation of value is more useful than a quick cut to the number.
560 companies set up or expanded in Hong Kong in 2025 with InvestHK's help. Many will negotiate hard as they build a vendor list.
With 5,200+ startups in Hong Kong in 2025, a seller who can explain price without wobbling is easier to trust.
Companies setting up in Hong Kong
560
Overseas and Mainland companies InvestHK helped set up or expand in Hong Kong in 2025, a record high and 4% more than in 2024.
Source: Hong Kong SAR Government press release, 26 January 2026
Startups in Hong Kong
5,200+
Startup firms in Hong Kong in 2025, an 11% year-on-year increase, employing nearly 20,000 people.
Source: news.gov.hk, “Startups thriving in HK”, 26 January 2026 (InvestHK data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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