FUTURE OF SELLING · JASON LIM
What if people in Hong Kong introduced you the way you would introduce yourself? Imagine a one-sentence answer to 'so what do you do?' that makes the right people lean in, and a profile that matches the room. Even if you dislike talking about yourself, you can still be known for the right work. It's like swapping a tray of forgettable name cards for one card people actually keep.
APPLY FOR THE PERSONAL BRANDING COURSEWe reply personally on WhatsApp within one business day.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
20+ years of coaching, starting with basketball at 16.
The $7M+ was built on being known for a clear offer, so personal branding is coached as a sales introduction, not as a content plan alone.
He has coached since 16, and the work is a short, repeatable line, not a longer biography.
Graduates have taken the method to 8-figure results. Two of them tell their stories further down.
Names include Joel Bauer and Tony Robbins; the full list is in his story below.
P.I.T.C.H. turns your work into one sentence and a short story, so a Hong Kong introduction leads to the right conversation, not a vague coffee that never happens.
We lock the one sentence first, then the bio and the talk that support it, so the introduction does not grow longer every time you say it.
You work on the rooms and channels you already use, so the new introduction is tested this week.
The personal branding course in Singapore method, used to tighten how you are known in Hong Kong.
You write one sentence a Hong Kong room can repeat, and you cut everything that dilutes it.
Power, Intent, Teach, Close and Habits become the introduction, the short bio and, if needed, a talk.
You practise the line out loud until it sounds like you, and until it matches what people will find later.
“During the program, we were made to do tons of research for our business.”
“I had over 50+ rows of research data (backed up by real potential-customers-demand data) that I can leverage on to market my brand.”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult, Facebook Ads Mastery.
“Life was just moving along, and I wanted to see what I could get out of it.”
“especially the templates and trigger lists of what to say when you’re speaking to different types of audiences. It made everything more practical and immediately usable.”
Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.
He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
The answer to 'what do you do?' is a tour, and attention has already moved on.
What you say in person is not what people find when they look you up.
You are known for something you no longer want, and the right work never finds you.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own. If the story they find does not match the sentence you just said, the introduction dies.
The work you want stays invisible.
Activity rises, and the sentence does not get clearer.
You already know the line will fail, so the event feels heavy before you arrive.
A room full of the right people is wasted if you cannot say what you do in one line.
People try to be interesting to everyone, so they are specific to no one. The sentence gets longer, and the point disappears. It's like a shop sign that lists every item in the store and names none of them well.
You get only a moment in a room or in an inbox, just as suppliers get only 17% of buying time. The sentence should spend that moment on a clear offer.
People still want a view they can use. A brand that advises is easier to refer than a brand that only posts.
InvestHK helped 560 companies set up or expand in Hong Kong in 2025. Those rooms are full of people asking what you do.
Hong Kong had 5,200+ startups in 2025. A precise introduction is how you are remembered and referred.
Companies setting up in Hong Kong
560
Overseas and Mainland companies InvestHK helped set up or expand in Hong Kong in 2025, a record high and 4% more than in 2024.
Source: Hong Kong SAR Government press release, 26 January 2026
Startups in Hong Kong
5,200+
Startup firms in Hong Kong in 2025, an 11% year-on-year increase, employing nearly 20,000 people.
Source: news.gov.hk, “Startups thriving in HK”, 26 January 2026 (InvestHK data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about how you currently introduce yourself, and the next room where that sentence has to work. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.