Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Personal Branding Course in Hong Kong for Founders Who Need to Be Known for the Right Work

What if people in Hong Kong introduced you the way you would introduce yourself? Imagine a one-sentence answer to 'so what do you do?' that makes the right people lean in, and a profile that matches the room. Even if you dislike talking about yourself, you can still be known for the right work. It's like swapping a tray of forgettable name cards for one card people actually keep.

APPLY FOR THE PERSONAL BRANDING COURSE

We reply personally on WhatsApp within one business day.

Since 2016, his events have reached 100,000+ founders across Asia.

Our graduates have produced 8-figure results and beyond.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

20+ years of coaching, starting with basketball at 16.

Why learn from Jason Lim?

He has done what he teaches.

The $7M+ was built on being known for a clear offer, so personal branding is coached as a sales introduction, not as a content plan alone.

He started coaching young.

He has coached since 16, and the work is a short, repeatable line, not a longer biography.

His graduates show the method works.

Graduates have taken the method to 8-figure results. Two of them tell their stories further down.

Trained by renowned mentors.

Names include Joel Bauer and Tony Robbins; the full list is in his story below.

Why is Future of Selling the best personal branding course in Hong Kong?

A proven framework.

P.I.T.C.H. turns your work into one sentence and a short story, so a Hong Kong introduction leads to the right conversation, not a vague coffee that never happens.

An easy, step-by-step system.

We lock the one sentence first, then the bio and the talk that support it, so the introduction does not grow longer every time you say it.

Fast results.

You work on the rooms and channels you already use, so the new introduction is tested this week.

How personal branding course with Future of Selling works

  1. 1

    Learn the rules of selling.

    You write one sentence a Hong Kong room can repeat, and you cut everything that dilutes it.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits become the introduction, the short bio and, if needed, a talk.

  3. 3

    Learn the art and science of closing and countering objections.

    You practise the line out loud until it sounds like you, and until it matches what people will find later.

Top reviews for Future of Selling by founders who need to be known for the right work: Success Stories and Transformations

“During the program, we were made to do tons of research for our business.”

“I had over 50+ rows of research data (backed up by real potential-customers-demand data) that I can leverage on to market my brand.”

Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult, Facebook Ads Mastery.

“Life was just moving along, and I wanted to see what I could get out of it.”

“especially the templates and trigger lists of what to say when you’re speaking to different types of audiences. It made everything more practical and immediately usable.”

Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.

See the receipts

Tell us how you currently answer 'so what do you do?'

Apply for Future of Selling personal Branding Hong Kong

Who is Jason Lim?

Jason Lim, personal branding coach for Hong Kong founders, online course sessions

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.

He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.

Are you facing this right now?

You cannot say it in one sentence.

The answer to 'what do you do?' is a tour, and attention has already moved on.

The room and the profile do not match.

What you say in person is not what people find when they look you up.

The wrong work keeps showing up.

You are known for something you no longer want, and the right work never finds you.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

People will look you up after they meet you.

Most buyers prefer to research on their own. If the story they find does not match the sentence you just said, the introduction dies.

An introduction that tries to cover everything.

The work you want stays invisible.

A profile that does not match the room.

Activity rises, and the sentence does not get clearer.

You dread the next introduction.

You already know the line will fail, so the event feels heavy before you arrive.

Then a useful introduction happens, and you fumble it.

A room full of the right people is wasted if you cannot say what you do in one line.

Why do vague introductions and the wrong work keep repeating and never go away?

People try to be interesting to everyone, so they are specific to no one. The sentence gets longer, and the point disappears. It's like a shop sign that lists every item in the store and names none of them well.

How Future of Selling can help

Make the first line do the work.

You get only a moment in a room or in an inbox, just as suppliers get only 17% of buying time. The sentence should spend that moment on a clear offer.

Be useful, not only visible.

People still want a view they can use. A brand that advises is easier to refer than a brand that only posts.

Be easy to introduce as the city draws firms in.

InvestHK helped 560 companies set up or expand in Hong Kong in 2025. Those rooms are full of people asking what you do.

Stand out among thousands of founders.

Hong Kong had 5,200+ startups in 2025. A precise introduction is how you are remembered and referred.

Companies setting up in Hong Kong

560

Overseas and Mainland companies InvestHK helped set up or expand in Hong Kong in 2025, a record high and 4% more than in 2024.

Source: Hong Kong SAR Government press release, 26 January 2026

Startups in Hong Kong

5,200+

Startup firms in Hong Kong in 2025, an 11% year-on-year increase, employing nearly 20,000 people.

Source: news.gov.hk, “Startups thriving in HK”, 26 January 2026 (InvestHK data)

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Get the introduction right before the next room, not after another vague coffee.

Apply for Future of Selling personal Branding Hong Kong

Where are we located?

  • WeWork Lee Garden One, 46th Floor, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong
  • Regus ICC 86F, 86/F, International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong

Map data © OpenStreetMap contributors. View a larger map

Contact Us

Tell us about how you currently introduce yourself, and the next room where that sentence has to work. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling personal Branding Hong Kong

Frequently asked questions

What is professional branding?
How professionals present their expertise in introductions, profiles, talks and meetings so others can describe and refer them. Professional branding also covers how colleagues describe you.
What is a personal brand coach?
Someone who helps you define your position, sharpen your story and present it consistently in person and online. Personal brand coaching usually starts with the position.
What is the difference between a personal brand and a company brand?
A personal brand belongs to an individual and travels with them; a company brand belongs to the organisation. Founder branding often blends the two.
How do you find your personal brand position?
Choose the one problem you want to be known for solving and the audience who has it. Narrow positions are easier to remember. That choice is the start of a personal brand strategy.