FUTURE OF SELLING · JASON LIM
What if the global buyer chose your Penang factory because the pitch made the risk feel low? Imagine a capability deck that reads well when it's forwarded overseas, and an RFQ pitch that ends with a trial order. Even if your team prefers machines to microphones, you can still pitch like the best supplier in the room. It's like translating engineering into the one language every buyer speaks: less risk.
APPLY FOR COACHING IN PENANGWe reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
The $7M+ came from deals he closed himself, so your RFQ pitch is built to win orders, not just to describe capability.
He has coached since 16, starting with basketball, and supplier teams train the same way: practise as a team until it runs smoothly.
The method has produced 8-figure results for its graduates. Two of their stories are on this page.
They include Bob Proctor and Joel Bauer. The full list is in his story below.
P.I.T.C.H. turns capability slides into a story about lower risk, which is what overseas buyers are really buying.
Each step builds on the last, and you practise it on your own RFQ presentation before the next one begins.
You work on the RFQ or capability presentation you have now, so the next buyer sees the new version.
Same method as our presentation coaching in Singapore, adapted for Penang rooms.
Buyers buy certainty. You learn how procurement teams decide, and present your capability in that order.
Power, Intent, Teach, Close and Habits turn engineering facts into a supplier pitch buyers can forward.
You rehearse questions on quality, lead times and price until your team answers them with one voice.
Equipping a whole BD team? See sales presentation skills training. Pitching investors as well as buyers? Start with investor pitch coaching.
“I was barely making $2,000 a month, with poor enrollment. At that point, I was honestly desperate.”
“Your coaching helped me set up a proper enrollment system.”
Jeffrey Teo, CEO, Ace Your Econs. Programmes attended: Facebook Ads Mastery, Perfect Client System.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
Certifications, floor space and equipment lists that every rival also shows.
Without a clear risk story, the cheapest quote wins.
Your local contact has to forward the deck, so the slides must make the case alone.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Buyers spend only 17% of their buying time meeting suppliers, so each meeting with a seller has to do real work.
RFQs go to cheaper factories in other countries, and capacity sits idle.
You rework the capability deck for every buyer and still get compared on price.
Long shifts and overseas calls stretch into family time, and the order book still feels uncertain.
One sourcing review can move a major account elsewhere, and your pitch is part of how you are judged.
Most supplier pitches list machines and certificates, which every rival also has. Without a clear risk story, the buyer's procurement team defaults to the cheapest quote. It's like selling a safe by describing the paint colour.
Buyers spend most of their buying time without suppliers. A capability pitch that sells on paper gets you shortlisted.
Buyers want a supplier's input on whether a solution fits their needs. Answering that is what wins trial orders.
Malaysia approved a record RM426.7 billion of investment in 2025, across 8,390 projects. Coaching turns your capability statement into a short RFQ presentation buyers can compare at a glance.
Penang drew RM32.9 billion of approved investment in 2025, fourth among Malaysia's states. A clear quote, a clear lead time and one proof point give your RFQ presentation an edge.
Record investment approved in Malaysia
RM426.7 billion
Approved investments in Malaysia in 2025, the highest level ever recorded and an 11.0% increase from RM384.4 billion in 2024, across 8,390 projects.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Penang
RM32.9 billion
Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Map data © OpenStreetMap contributors. View a larger map
Tell us about the buyer, the RFQ and the date you present. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.