FUTURE OF SELLING · JASON LIM
Sales Coaching in Penang for Suppliers Who Sell to Multinationals
What if the multinational's buyer remembered your company for something other than price? Imagine a supplier review in Bayan Lepas ending with a request to quote on the next product line. Even if you are competing with bigger vendors from three countries, you can still be the one the buyer trusts. It's like being the char kway teow stall with the longest queue on the street, even though the next stall is cheaper.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Why learn from Jason Lim?
He has done what he teaches.
In his own sales career, Jason closed over $7 million in deals, so the coaching focuses on what makes a big buyer say yes.
Two decades of coaching.
He started coaching at 16, and he knows how to turn an engineer into a confident seller.
Proof from people who used it.
Graduates have used it to reach 8-figure results. Two describe their journey below.
He learned from renowned mentors.
Among them: Marshall Thurber and Chet Holmes. You will find the full list in his story below.
Why is Future of Selling the best sales coaching in Penang?
A proven framework.
P.I.T.C.H. turns quality, reliability and service into reasons a buyer can repeat to their own boss.
An easy, step-by-step system.
Every session adds one skill, and you test it on your real next supplier meeting the same week.
Fast results.
Coaching follows your live RFQs and account reviews, so improvements show up in the next quote.
Same core method as our sales coaching in Singapore, applied to Penang's supplier and export deals.
How sales coaching with Future of Selling works
- 1
Learn the rules of selling.
You learn how large buyers score suppliers, and how to answer each part before they ask.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits applied to your RFQ replies, reviews and account plans.
- 3
Learn the art and science of closing and countering objections.
Your team rehearses the tough questions on cost-downs and delivery until answers sound confident.
Top reviews for Future of Selling by suppliers and sales teams in Penang: Success Stories and Transformations
“I raised my rates by 30%”
“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.
“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”
“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).
The next RFQ deserves better than a price list
Apply for Future of Selling coaching for Penang sellersWho is Jason Lim?
Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.
Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.
Are you facing this right now?
Every meeting turns into a price talk.
Quality and service never get their turn.
Only the boss can handle key accounts.
The team freezes when the buyer pushes back.
You learn you lost from a short email.
No reason, no second chance to explain.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
Buyers check you on paper first.
Most B2B buyers prefer to research on their own, so supplier profiles and past quotes are read long before anyone calls you.
Quotes that compete only on price.
Each review asks for another price cut, and the margin keeps thinning.
Engineers asked to sell without training.
Your best engineers spend hours on proposals that read like datasheets.
It follows you home.
Late calls with buyers in other time zones eat into family evenings.
Then the contract goes to another country.
A buyer moves the next programme to a cheaper supplier, and years of good work leave with it.
Why do price-only reviews and silent losses keep repeating and never go away?
Many Penang suppliers are run by engineers who win with quality but were never shown how to sell it. When the value is not explained in the buyer's terms, the buyer can only compare price. It's like a world-class chef who only hands out the ingredients list, then wonders why diners pick the cheaper menu.
How Future of Selling can help
Use every meeting well.
Gartner found buyers give supplier meetings only 17% of their purchase time, so every review matters.
Record approvals in 2025.
Malaysia's approved investment reached a record RM426.7 billion in 2025. Coaching works on the key accounts you are chasing now.
Penang's approved investment.
Pulau Pinang drew RM32.9 billion of approved investment in 2025, fourth among the states.
E&E in Penang.
Penang's E&E cluster alone secured RM11.3 billion across 83 projects in 2025, 78% of it from foreign investors.
Record investment approved in Malaysia
RM426.7 billion
Approved investments in Malaysia in 2025, the highest level ever recorded and an 11.0% increase from RM384.4 billion in 2024, across 8,390 projects.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Penang
RM32.9 billion
Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Penang's E&E cluster in 2025
RM11.3 billion
Approved investment secured by Pulau Pinang's electrical and electronics (E&E) cluster in 2025, across 83 projects, with 78% driven by foreign investors.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Win the account on value, not only on price
Apply for Future of Selling coaching for Penang sellersWhere are we located?
- Regus – Hunza Tower, Jalan Kelawei Suite 163E, Level 16, Hunza Tower Gurney Paragon, Georgetown, Penang 10250, Malaysia
- MASCO Penang Coworking, 33-1-123A, 33-2-123, 33-3-123C, Prangin Mall, Jalan Dr. Lim Chwee Leong, 10100 George Town, Penang, Malaysia
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Contact Us
Tell us about the account you want to grow and the next review or RFQ. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.