Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Sales Demo Coaching in Penang for Tech Teams Demoing to Overseas Buyers

What if your overseas buyer asked for a quote before the demo even ended? Imagine a remote demo where the buyer's engineer unmutes to say this solves our yield problem. Even if your system has dozens of features and the call is at 10 p.m. Penang time, you can still run a demo that wins. It's like a magician who shows one perfect trick instead of emptying the whole bag.

APPLY FOR DEMO COACHING

We reply personally on WhatsApp within one business day.

Our graduates have produced 8-figure results and beyond.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

20+ years of coaching, starting with basketball at 16.

Since 2016, his events have reached 100,000+ founders across Asia.

Why learn from Jason Lim?

He has sat where you sit.

In his own sales career, Jason closed over $7 million in deals, so your demo shows buyers only what matters to them.

He started coaching young.

His coaching began on a basketball court at 16, and he knows when a demo audience drifts.

Results his graduates can show.

Graduates who applied the method have reached 8-figure results; you can read two of their stories below.

He studied under renowned mentors.

They include Marshall Thurber and Joel Bauer. The full list is in his story below.

Why is Future of Selling the best sales demo coaching in Penang?

A proven framework.

P.I.T.C.H. gives the demo a beginning, middle and end built around one buyer problem.

An easy, step-by-step system.

You move step by step, using each one on your own next demo before the next is added.

Fast results.

We coach the demo you are running next, so changes are tested on real buyers.

How sales demo coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    Discovery questions come first, so you only show the screens that answer them.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits applied to discovery, demo flow and the close.

  3. 3

    Learn the art and science of closing and countering objections.

    We stage frozen screens, lag and awkward questions in practice, so none of them surprise you live.

Top reviews for Future of Selling by tech and equipment firms in Penang: Success Stories and Transformations

“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”

“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”

Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).

“I raised my rates by 30%”

“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”

Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

See the receipts

Your next overseas demo can end with a quote request

Apply for Future of Selling demo coaching in Penang

Who is Jason Lim?

Jason Lim coaching a Penang tech team on a sales demo

When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.

Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.

Are you facing this right now?

You show every feature.

Buyers remember almost none.

Glitches derail you.

One frozen screen and the call goes sideways.

The demo ends with 'thanks'.

No date, no next step.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Buyers watched the video first.

Most B2B buyers prefer to research on their own, so they join the call wanting answers the video skipped.

Demos that tour everything.

Demos grow longer as features are added.

Buyers who go silent afterwards.

Late-night calls with overseas buyers end without a next step.

It follows you home.

Night demos for buyers abroad cut into family time, and too many lead nowhere.

Then the competitor's demo wins.

A rival with a simpler demo gets the order, even though your system performs better.

Why do long demos and silent buyers keep repeating and never go away?

When a demo follows the product's menu instead of the buyer's problem, and without discovery first, the demo becomes a tour, and buyers cannot see themselves in it. It's like showing a house by opening every cupboard, when the buyer only asked about the kitchen.

How Future of Selling can help

Use demo time well.

Gartner found buyers spend just 17% of purchase time meeting suppliers. A focused demo uses that time best.

E&E approvals in 2025.

Malaysia's E&E industry drew RM28.5 billion of approved investment in 2025. Your demo opens with the buyer's problem before any screen or sample.

Demo from Penang.

Pulau Pinang drew RM32.9 billion of approved investment in 2025, fourth among the states.

Show fit.

Even buyers who skip reps still ask sellers whether a system suits their plant. Your demo should answer it.

E&E investment approved in Malaysia

RM28.5 billion

Approved investment secured by Malaysia's E&E industry in 2025, which MIDA describes as a cornerstone of Malaysia's manufacturing.

Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026

Investment approved for Penang

RM32.9 billion

Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.

Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

A remote demo that ends with a date in both calendars

Apply for Future of Selling demo coaching in Penang

Where are we located?

  • Regus Wisma MTT, Wisma MTT, 26 Pengkalan Weld, George Town, Pulau Pinang 10300, Malaysia
  • INFINITY8 Reserve George Town, 2, Beach St, 10300 George Town, Penang, Malaysia

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Contact Us

Tell us about what you demo, to whom and how it goes today. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling demo coaching in Penang

Frequently asked questions

What is a product demo?
A demonstration that shows how a product solves a specific problem, usually as part of a sales process.
How do you tailor a demo to different stakeholders?
Show business outcomes to decision-makers and detailed workflows to users, and plan who sees which part.
How do you run a demo with a large group?
Agree an agenda, assign someone to watch for questions and pause regularly to check understanding. Product demo coaching helps assign these roles.
How do you prepare for a demo call?
Confirm the buyer's top priorities, plan three workflows that match them and decide the next step you will ask for. Demo skills start with this preparation.