FUTURE OF SELLING · JASON LIM
Negotiation Training in Penang for Suppliers Facing Annual Cost-Down Talks
What if the annual cost-down meeting ended with a fair deal instead of another 5% cut? Imagine a procurement manager agreeing to a longer contract in exchange for the price you wanted. Even if the buyer is a global giant and you are a mid-sized Penang supplier, you can still negotiate with confidence. It's like bargaining at the Chowrasta market, except this time you are the one who knows the real price.
APPLY FOR NEGOTIATION TRAININGWe reply personally on WhatsApp within one business day.
Since 2016, his events have reached 100,000+ founders across Asia.
20+ years of coaching, starting with basketball at 16.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Why learn from Jason Lim?
He closed the deals himself.
In his own sales career, Jason closed over $7 million in deals, so the training is about holding value under pressure.
Two decades of coaching.
He trained under mentors such as Marshall Thurber and Chet Holmes, whose ideas on value run through every session.
Results his graduates can show.
8-figure results are what graduates built with this method, and two of them explain how below.
Mentored by renowned teachers.
Marshall Thurber and Joel Bauer are among them, and his story below lists the others.
Why is Future of Selling the best negotiation training in Penang?
A proven framework.
P.I.T.C.H. builds the case for your value before the price talk, so concessions are trades, not gifts.
An easy, step-by-step system.
The steps come in a fixed order, and each one is practised on your real next contract negotiation until it holds.
Fast results.
We prepare for a negotiation already scheduled, so you use the plan on the actual date.
Uses the same planning method as our negotiation training in Singapore, applied to Penang supplier contracts.
How negotiation training with Future of Selling works
- 1
Learn the rules of selling.
You learn how procurement teams set targets and why your first offer shapes the outcome.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits applied to your cost model, your trades and your walk-away point.
- 3
Learn the art and science of closing and countering objections.
You rehearse the cost-down request and the 'final offer' bluff until you can stay calm and firm.
Top reviews for Future of Selling by suppliers and exporters in Penang: Success Stories and Transformations
“I raised my rates by 30%”
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.
“Plus, within 10 minutes I received a favourable reply from the recipient!”
Wee Jun Wei, Managing Director, Lara-J.
Plan the next cost-down talk before it starts
Apply for Future of Selling negotiation coaching in PenangWho is Jason Lim?
When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
Are you facing this right now?
You accept the first cost-down.
Because saying no feels risky.
You have no walk-away point.
So every demand feels like a must.
Concessions go one way.
You give; they take; nothing comes back.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
Procurement does its homework.
Most B2B buyers prefer to research on their own, so procurement arrives knowing every rival's price, and you need a plan, not hope.
Annual cost-downs you just accept.
Each round starts from last year's cut.
Payment terms that keep stretching.
Your team gives in to keep the relationship, and margin disappears.
It follows you home.
You lie awake doing the numbers on a deal you have already signed.
Then a contract that loses money.
You keep the business, but at a price that leaves nothing for wages, machines or growth.
Why do yearly cost-downs and one-way concessions keep repeating and never go away?
Walking into a negotiation with a price but no plan for what to trade leaves a gap. Procurement may arrive with targets and tactics, and without preparation, the supplier fills the gap with discounts. It's like playing chess against someone who has studied your every move while you are still learning how the knight moves.
How Future of Selling can help
Use the time you get.
Supplier meetings take 17% of a buyer's purchase time. A prepared negotiator uses it to trade, not concede.
Manufacturing approvals.
Manufacturing drew RM131.3 billion of approved investment in Malaysia in 2025, 76.6% of it foreign. You prepare a trade plan before procurement asks for a discount.
Fourth for approvals.
Approved investment for Pulau Pinang reached RM32.9 billion in 2025, fourth among the states. Rehearse the hard questions before the contract round, not during it.
The E&E cluster's year.
Penang's E&E cluster secured RM11.3 billion across 83 projects in 2025. The training covers price, terms and what you will not give away.
Manufacturing investment approved in Malaysia
RM131.3 billion
Approved investments in Malaysia's manufacturing sector in 2025, 30.8% of the national total, across 1,354 projects; foreign investments accounted for 76.6%.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Penang
RM32.9 billion
Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Penang's E&E cluster in 2025
RM11.3 billion
Approved investment secured by Pulau Pinang's electrical and electronics (E&E) cluster in 2025, across 83 projects, with 78% driven by foreign investors.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Keep the contract, and keep the margin
Apply for Future of Selling negotiation coaching in PenangWhere are we located?
- Regus – Hunza Tower, Jalan Kelawei Suite 163E, Level 16, Hunza Tower Gurney Paragon, Georgetown, Penang 10250, Malaysia
- Common Ground Penang, Level 2, Moulmein Rise Shoppes, 9, Jalan Moulmein, Pulau Tikus, 10350 George Town, Penang, Malaysia
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Contact Us
Tell us about the contract, the buyer and what they are asking for. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.