FUTURE OF SELLING · JASON LIM
What if an OEM buyer could picture your product inside their line within two minutes? Imagine a distributor at a trade show taking your sample home instead of your brochure. Even if your product is a small part inside someone else's machine, you can still make buyers care about it. It's like making a single screw the hero of the story, and the audience actually cheering for it.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
In his own sales career, Jason closed over $7 million in deals, so he knows how to make an unfamiliar product feel safe to buy.
He started coaching at 16, and he helps experts explain what they make.
Graduates have taken the method to 8-figure results. Two of them tell their stories further down.
Think Joel Bauer and Tony Robbins. His story below has the complete list.
P.I.T.C.H. puts the buyer's problem first and your product second, so the pitch speaks their language.
Every session adds one skill, and you test it on your real product pitch the same week.
We work on the pitch for your next show or buyer call, so it is used right away.
Same method as our product pitch coaching in Singapore, applied to products made in Penang.
You learn what OEM buyers and distributors judge first: fit, risk and supply.
Power, Intent, Teach, Close and Habits applied to your product story, demo and proof.
You rehearse buyer questions on quality, lead times and cost until answers feel simple.
“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”
“she actually committed to doubling the frequency of classes, which means I’ll be earning twice as much from this one student!”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.
“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”
Saiful Rizal, Managing Director, Math Prodigy.

Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.
Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
Buyers wait to hear why it matters to them.
Same claims, same words.
They sit in a drawer at the buyer's office.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most B2B buyers prefer to research on their own, so a pitch that repeats the datasheet adds nothing.
Each pitch adds more specs, and buyers understand less.
Trade shows produce interest, but few orders.
You come home from trade shows with sore feet and few real leads.
The buyer picks a rival part because their pitch made it easier to choose.
Makers know every detail of their product and pitch all of it. Buyers need to see their own problem solved, and without that translation, a great product looks like one more option. It's like selling a car by opening the bonnet first, when the buyer only wanted to sit in the driver's seat.
When buyers weigh several suppliers, any one rep may get just 5% to 6% of their time. A clear product pitch uses every second.
Malaysia's E&E industry drew RM28.5 billion of approved investment in 2025, a cornerstone of manufacturing.
Pulau Pinang drew RM32.9 billion of approved investment in 2025, fourth among the states.
Manufacturing drew RM131.3 billion of approved investment in Malaysia in 2025, 76.6% of it foreign.
E&E investment approved in Malaysia
RM28.5 billion
Approved investment secured by Malaysia's E&E industry in 2025, which MIDA describes as a cornerstone of Malaysia's manufacturing.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Penang
RM32.9 billion
Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Manufacturing investment approved in Malaysia
RM131.3 billion
Approved investments in Malaysia's manufacturing sector in 2025, 30.8% of the national total, across 1,354 projects; foreign investments accounted for 76.6%.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
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Tell us about your product, your buyers and your next launch or show. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.