Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Storytelling Coaching in Penang for Technical Teams Whose Data Needs a Story

What if your quarterly yield report became the story the whole HQ call talked about? Imagine a buyer retelling how your team saved their launch, using your exact words. Even if your work is charts, tolerances and test results, you can still tell it in a way people remember. It's like turning a spreadsheet into a Hokkien mee story: everyone leans in and asks for more.

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20+ years of coaching, starting with basketball at 16.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

Our graduates have produced 8-figure results and beyond.

Why learn from Jason Lim?

He closed the deals himself.

In his own sales career, Jason closed over $7 million in deals, and he uses stories to make complex value simple.

He started coaching young.

His coaching started at 16, and he still teaches with stories, the way he will teach you.

Graduates with results.

The method has produced 8-figure results for its graduates. Two of their stories are on this page.

He studied under renowned mentors.

Among those mentors are Marshall Thurber and Joel Bauer; the rest appear in his story below.

Why is Future of Selling the best storytelling coaching in Penang?

A proven framework.

P.I.T.C.H. decides where each story sits: at the start to earn attention, in the middle as proof, or at the end to support the ask.

An easy, step-by-step system.

Every session adds one skill, and you test it on your real customer story the same week.

Fast results.

We use your real projects, so stories are ready for your next update.

How storytelling coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    You learn why people remember stories longer than numbers, and when to use each.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits applied to customer stories, project stories and data stories.

  3. 3

    Learn the art and science of closing and countering objections.

    You tell your stories aloud and trim them until each takes a minute or less.

Top reviews for Future of Selling by technical teams in Penang: Success Stories and Transformations

“I raised my rates by 30%”

“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”

Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”

Saiful Rizal, Managing Director, Math Prodigy.

See the receipts

Who is Jason Lim?

Jason Lim coaching storytelling for a Penang technical team

"If it's not good enough to teach my own brother, then it's not good enough to sell." That is the standard Jason Lim sets for Future of Selling, the flagship of DreaMaker Ventures. He founded both to offer less pain, fewer regrets, and more time for the people his graduates love.

While he was young, a financial scam took the family's savings. He started coaching basketball at 16 and entered sales at 21, later closing over $7 million in deals. Through DreaMaker Ventures and Leaders of Tomorrow, he teaches founders to make their value clear. Through it all he learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among those who trained with him are leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.

Are you facing this right now?

Your updates are all numbers.

No people, no tension, no ending.

Customers forget your wins.

They were in a report, not a story.

HQ does not see your impact.

The data hides the drama.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Data alone is easy to skim.

Most B2B buyers prefer to research on their own; a chart they could have read by themselves will not be what they remember from your update.

Updates that are only charts.

You add more charts, and people remember less.

Wins nobody remembers.

Great project wins stay buried in reports.

It follows you home.

You tell your family great stories about work, then never use them at work.

Then credit goes elsewhere.

Your team saves a launch, and the story HQ hears is someone else's.

Why do forgettable updates and buried wins keep repeating and never go away?

Technical teams believe data speaks for itself. People remember stories and then use data to justify them, and without the story, the data rarely gets remembered at all. It's like describing a football final with only the possession statistics.

How Future of Selling can help

Be remembered after you leave.

Gartner puts supplier meetings at only 17% of a buyer's time, so the case you make has to travel on in stories.

Malaysia's E&E figure.

Malaysia's E&E industry drew RM28.5 billion of approved investment in 2025. A short customer story makes technical proof easier to remember.

Tell Penang's story.

Pulau Pinang drew RM32.9 billion of approved investment in 2025, fourth among the states.

Skilled factory roles.

46.3% of the 109,950 new factory jobs from 2025 approvals are managerial or technical roles. A clear client story gives the listener something to repeat to their own boss.

E&E investment approved in Malaysia

RM28.5 billion

Approved investment secured by Malaysia's E&E industry in 2025, which MIDA describes as a cornerstone of Malaysia's manufacturing.

Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026

Investment approved for Penang

RM32.9 billion

Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.

Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026

Skilled roles in new factory jobs

46.3%

Share of the 109,950 new manufacturing jobs expected from Malaysia's 2025 approvals that fall within managerial and technical categories.

Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026

Where are we located?

  • Common Ground Penang, Level 2, Moulmein Rise Shoppes, 9, Jalan Moulmein, Pulau Tikus, 10350 George Town, Penang, Malaysia
  • MASCO Penang Coworking, 33-1-123A, 33-2-123, 33-3-123C, Prangin Mall, Jalan Dr. Lim Chwee Leong, 10100 George Town, Penang, Malaysia

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Contact Us

Tell us about what you work on and the project you are proudest of. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling storytelling coaching in Penang

Frequently asked questions

How do you tell a client story without naming the client?
Describe the type of company, the problem and the change, and leave out identifying details.
How do you tell stories with data?
Start with the human situation, use one key number to show the impact and explain what changed.
What story mistakes lose an audience?
Too much background, no clear point and stories that are about the teller rather than the listener.
What is storytelling in sales?
Using short, relevant stories to show buyers the problem, the cost and the change, so the case is easier to remember and retell. Storytelling for sales works when the story fits the buyer.