FUTURE OF SELLING · JASON LIM
What if your quarterly yield report became the story the whole HQ call talked about? Imagine a buyer retelling how your team saved their launch, using your exact words. Even if your work is charts, tolerances and test results, you can still tell it in a way people remember. It's like turning a spreadsheet into a Hokkien mee story: everyone leans in and asks for more.
APPLY FOR STORYTELLING COACHINGWe reply personally on WhatsApp within one business day.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
In his own sales career, Jason closed over $7 million in deals, and he uses stories to make complex value simple.
His coaching started at 16, and he still teaches with stories, the way he will teach you.
The method has produced 8-figure results for its graduates. Two of their stories are on this page.
Among those mentors are Marshall Thurber and Joel Bauer; the rest appear in his story below.
P.I.T.C.H. decides where each story sits: at the start to earn attention, in the middle as proof, or at the end to support the ask.
Every session adds one skill, and you test it on your real customer story the same week.
We use your real projects, so stories are ready for your next update.
Uses the method of our storytelling coaching in Singapore, built from your own projects and customer wins.
You learn why people remember stories longer than numbers, and when to use each.
Power, Intent, Teach, Close and Habits applied to customer stories, project stories and data stories.
You tell your stories aloud and trim them until each takes a minute or less.
“I raised my rates by 30%”
“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.
“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”
Saiful Rizal, Managing Director, Math Prodigy.

"If it's not good enough to teach my own brother, then it's not good enough to sell." That is the standard Jason Lim sets for Future of Selling, the flagship of DreaMaker Ventures. He founded both to offer less pain, fewer regrets, and more time for the people his graduates love.
While he was young, a financial scam took the family's savings. He started coaching basketball at 16 and entered sales at 21, later closing over $7 million in deals. Through DreaMaker Ventures and Leaders of Tomorrow, he teaches founders to make their value clear. Through it all he learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among those who trained with him are leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
No people, no tension, no ending.
They were in a report, not a story.
The data hides the drama.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most B2B buyers prefer to research on their own; a chart they could have read by themselves will not be what they remember from your update.
You add more charts, and people remember less.
Great project wins stay buried in reports.
You tell your family great stories about work, then never use them at work.
Your team saves a launch, and the story HQ hears is someone else's.
Technical teams believe data speaks for itself. People remember stories and then use data to justify them, and without the story, the data rarely gets remembered at all. It's like describing a football final with only the possession statistics.
Gartner puts supplier meetings at only 17% of a buyer's time, so the case you make has to travel on in stories.
Malaysia's E&E industry drew RM28.5 billion of approved investment in 2025. A short customer story makes technical proof easier to remember.
Pulau Pinang drew RM32.9 billion of approved investment in 2025, fourth among the states.
46.3% of the 109,950 new factory jobs from 2025 approvals are managerial or technical roles. A clear client story gives the listener something to repeat to their own boss.
E&E investment approved in Malaysia
RM28.5 billion
Approved investment secured by Malaysia's E&E industry in 2025, which MIDA describes as a cornerstone of Malaysia's manufacturing.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Penang
RM32.9 billion
Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Skilled roles in new factory jobs
46.3%
Share of the 109,950 new manufacturing jobs expected from Malaysia's 2025 approvals that fall within managerial and technical categories.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
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Tell us about what you work on and the project you are proudest of. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.