FUTURE OF SELLING · JASON LIM
What if people could retell your story accurately after one meeting? Imagine no more a long anecdote that entertains and does not decide, and finally business storytelling that ends with a next step. Even if you have never thought of yourself as a storyteller, you can still make one story do the work. It's like giving people a story they can retell at dinner, instead of a list they forget in the lift.
APPLY TO MAKE THE STORY TRAVELWe reply personally on WhatsApp within one business day.
20+ years of coaching, starting with basketball at 16.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
He has sat where you sit and closed $7M+ in deals, so a story is coached as something that moves a decision, not as entertainment.
He started coaching at 16. A story is practised until someone else can tell it without losing the point or the ask.
The proof further down is two graduate stories, each one about 8-figure results reached with the method.
Marshall Thurber and Chet Holmes belong on that mentor list, which his story below sets out in full.
P.I.T.C.H. gives the story a job: open, teach, close, so storytelling in sales has a next step, not only a feeling.
Each step builds on the last, and you practise it on your own founder story before the next one begins.
You work on the story you already tell, so the next meeting, talk or storytelling sales presentation uses a tighter version.
The storytelling coaching in Singapore method, applied to stories told in Bangkok rooms.
A usable story has a person, a problem, a turn and a point the room can use. You learn that order and cut the rest.
Power, Intent, Teach, Close and Habits, applied to business storytelling, including the short version and the longer one.
You rehearse the retell, so a champion or a teammate can carry the story into a room you are not in.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.

"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.
Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
The ending was a feeling, not a sentence they can reuse.
Each meeting starts a new anecdote, and no single line travels ahead of you.
The story eats the time that should have held the close.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to read a page independently, so the live story has to give them a line they cannot get from that page.
You add colour to be safe, and the point is later every time.
The version that travels is a slogan, and the useful part never moves.
You rewrite the opening at night, and you still do not know the one line you want repeated.
A champion, a journalist or a partner is asked what you do, and they can only say it was a good talk.
The story is told to be liked instead of to be carried. When there is no single point and no ask, people leave entertained and empty-handed, and the next room has never heard of you. It's like telling a joke and forgetting the line that makes it a joke.
Coaching uses Jason's P.I.T.C.H. method, which the Future of Selling page sets out in full.
Seventeen percent of buying time goes to suppliers. A story that uses that window only to entertain has already spent the meeting.
Buyers still want a view on whether an offer fits. Storytelling sales training here means a story that helps them see themselves in the problem, then a next step.
The sourced 2025 applications result is the country card under this list. Rooms hear more stories; only a retellable one travels.
We write and rehearse that line, and the ask that follows it, in a tone a polite room can accept.
Record investment applications in Thailand
THB 1,876,653 million
Investment promotion applications received by Thailand's Board of Investment in 2025, across 3,370 projects: 67% higher in value than in 2024.
Source: Thailand Board of Investment press release on 2025 results (January 2026)
Bangkok's registered population
5,455,020
People registered as living in Bangkok in 2024, per Thailand's National Statistical Office.
Source: National Statistical Office of Thailand, Statistical Yearbook Thailand 2025, Table 1.6
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the story you need the room to repeat, the audience and the date you tell it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling storytelling coaching in Bangkok