Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Storytelling Coaching in Bangkok for Founders and Sellers

What if people could retell your story accurately after one meeting? Imagine no more a long anecdote that entertains and does not decide, and finally business storytelling that ends with a next step. Even if you have never thought of yourself as a storyteller, you can still make one story do the work. It's like giving people a story they can retell at dinner, instead of a list they forget in the lift.

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20+ years of coaching, starting with basketball at 16.

Our graduates have produced 8-figure results and beyond.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

Why learn from Jason Lim?

He closed the deals himself.

He has sat where you sit and closed $7M+ in deals, so a story is coached as something that moves a decision, not as entertainment.

Two decades of coaching.

He started coaching at 16. A story is practised until someone else can tell it without losing the point or the ask.

Results his graduates can show.

The proof further down is two graduate stories, each one about 8-figure results reached with the method.

Mentored by renowned teachers.

Marshall Thurber and Chet Holmes belong on that mentor list, which his story below sets out in full.

Why is Future of Selling the best storytelling coaching in Bangkok?

A proven framework.

P.I.T.C.H. gives the story a job: open, teach, close, so storytelling in sales has a next step, not only a feeling.

An easy, step-by-step system.

Each step builds on the last, and you practise it on your own founder story before the next one begins.

Fast results.

You work on the story you already tell, so the next meeting, talk or storytelling sales presentation uses a tighter version.

How storytelling coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    A usable story has a person, a problem, a turn and a point the room can use. You learn that order and cut the rest.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits, applied to business storytelling, including the short version and the longer one.

  3. 3

    Learn the art and science of closing and countering objections.

    You rehearse the retell, so a champion or a teammate can carry the story into a room you are not in.

Top reviews for Future of Selling by founders and sellers: Success Stories and Transformations

“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”

Vũ Ngọc Hoa, CEO, Enlightenment Education.

“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”

Kris Ang, Master Franchisee, Signarama Singapore.

See the receipts

Bring the story people enjoy and cannot retell

Apply for Future of Selling storytelling coaching in Bangkok

Who is Jason Lim?

Jason Lim, storytelling coach working with Bangkok founders and sellers

"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.

Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.

Are you facing this right now?

“People say they loved the story and cannot repeat the point.”

The ending was a feeling, not a sentence they can reuse.

“I have several stories and they compete with each other.”

Each meeting starts a new anecdote, and no single line travels ahead of you.

“When I try storytelling for startups in a pitch, I run long and miss the ask.”

The story eats the time that should have held the close.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

They will not remember a list.

Most buyers prefer to read a page independently, so the live story has to give them a line they cannot get from that page.

The anecdote lands; the point does not.

You add colour to be safe, and the point is later every time.

Nobody can retell what they just heard.

The version that travels is a slogan, and the useful part never moves.

It follows you home.

You rewrite the opening at night, and you still do not know the one line you want repeated.

Then the room that should have carried your story arrives.

A champion, a journalist or a partner is asked what you do, and they can only say it was a good talk.

Why do a liked story and a missing retell keep repeating and never go away?

The story is told to be liked instead of to be carried. When there is no single point and no ask, people leave entertained and empty-handed, and the next room has never heard of you. It's like telling a joke and forgetting the line that makes it a joke.

How Future of Selling can help

Coaching uses Jason's P.I.T.C.H. method, which the Future of Selling page sets out in full.

Make the live window memorable for a reason.

Seventeen percent of buying time goes to suppliers. A story that uses that window only to entertain has already spent the meeting.

Tell a story they can use to judge fit.

Buyers still want a view on whether an offer fits. Storytelling sales training here means a story that helps them see themselves in the problem, then a next step.

Tell it in a year of heavy professional traffic.

The sourced 2025 applications result is the country card under this list. Rooms hear more stories; only a retellable one travels.

Leave a Bangkok room with one line they can repeat without you.

We write and rehearse that line, and the ask that follows it, in a tone a polite room can accept.

Record investment applications in Thailand

THB 1,876,653 million

Investment promotion applications received by Thailand's Board of Investment in 2025, across 3,370 projects: 67% higher in value than in 2024.

Source: Thailand Board of Investment press release on 2025 results (January 2026)

Bangkok's registered population

5,455,020

People registered as living in Bangkok in 2024, per Thailand's National Statistical Office.

Source: National Statistical Office of Thailand, Statistical Yearbook Thailand 2025, Table 1.6

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Bring your next founder story to Future of Selling.

Apply for Future of Selling storytelling coaching in Bangkok

Where are we located?

  • WeWork T-One Building, 8 Soi Sukhumvit 40, 15-17, 20, 25-27 Fl., Khet Khlong Toei, Bangkok 10110, Thailand
  • Regus Chartered Square, 30th Floor, Chartered Square Building, 152 North Sathorn Road, Silom, Bangrak, Bangkok 10500, Thailand

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Contact Us

Tell us about the story you need the room to repeat, the audience and the date you tell it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling storytelling coaching in Bangkok

Frequently asked questions

What is business storytelling?
Using structured stories to explain ideas, build trust and help people make decisions in sales, leadership and marketing. Storytelling sales training focuses on where each story goes.
How do you use stories in a presentation?
Place them before key points, keep them short and connect each one directly to the argument.
How do you make a story shorter?
Cut the background, start close to the turning point and keep only the details that support the point.
What story mistakes lose an audience?
Too much background, no clear point and stories that are about the teller rather than the listener.