FUTURE OF SELLING · JASON LIM
What if buyers repeated your company's story to their own boss, in their own words? Imagine finishing a pitch and hearing someone say "tell me more about that customer". Even if your product is technical, you prefer to let the work speak for itself and you have never thought of yourself as a storyteller, your story still lands. It's like giving people a handle so they can carry your idea home.
SHAPE MY STORYWe reply personally on WhatsApp within one business day.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Jeffrey Teo: 60+ customers in 100 days.
Jason closed $7M+ in deals by 24, so the stories you learn to tell are built to move a decision, not just to entertain.
He coached basketball at 16, where a good time-out talk is a short story with a clear point. Business stories work the same way.
Graduates have used the method to reach 8-figure results, and two of them tell their own stories below.
His mentors include Chet Holmes and Bob Proctor; the others are named in his story below.
P.I.T.C.H. gives every story a point, a person to care about and a turn that proves the point, so it carries your message.
We build your stories in order (the point, the person, the turn, then the ending), and you tell each one out loud before we shape the next.
You work on the stories you need now (your company, a customer case, a pitch), so each one is used straight away.
Built on our storytelling coaching in Singapore, adjusted for Taipei companies telling their story abroad.
People remember a story long after they forget the slide. You learn which story to tell for which decision.
Power, Intent, Teach, Close and Habits applied to stories for pitches, presentations, sales calls and talks.
You rehearse telling the story in thirty seconds, two minutes and five minutes, so it fits any meeting.
Using the story to raise money? See investor pitch coaching in Taipei.
“I raised my rates by 30%”
“I stopped focusing on the academic jargon and started speaking to the real emotional drivers behind the parent’s concerns: their child’s self-esteem, confidence, and future.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.

"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.
Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Your presentations are accurate and complete, and nobody remembers them.
Buyers still ask it after you have shown every feature.
When you do tell a story, it takes too long and the point gets lost.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so a story is one thing they cannot get from your website.
Buyers describe you to their colleagues as "one of the suppliers", if they mention you at all.
Your best customer results stay in a case study PDF that nobody opens.
You think of the perfect example on the way home, an hour after the meeting ended.
You lose the order to a competitor whose customer story the buyer could repeat to their boss.
Most companies explain what they do with facts and features. People remember a person, a problem and a turn, so a message without a story has nothing for them to hold on to. It's like handing someone a list of ingredients and expecting them to taste the dish.
Storytelling coaching follows Jason's P.I.T.C.H. method; see the three programmes on the Future of Selling page.
Buyers spend about 17% of their buying time with suppliers. Storytelling in sales makes that time memorable.
Buyers prefer seller input when judging whether a solution fits. A customer story shows the fit better than a feature list.
Taiwan's exports reached a record US$640.75 billion in 2025. Your company's story is how buyers tell you apart from the rest.
Taipei ranked sixth in Asia Pacific for international association meetings in 2025, so the stages for your story are close by.
Taiwan's record exports
US$640.75 billion
Taiwan's exports in 2025, a record high and 34.9% more than in 2024.
Source: Invest Taiwan, citing the Ministry of Finance, 13 January 2026
Taipei's rank for meetings in Asia Pacific
6th
Taipei's place in Asia Pacific in ICCA's 2025 ranking of international association meetings. It ranked 23rd in the world, up three places, and first among Taiwan's cities.
Source: Taipei City Government, Department of Information and Tourism, 22 May 2026 (ICCA data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the story you need to tell, who hears it and where. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.