FUTURE OF SELLING · JASON LIM
What if you could see, in one pass, why deals stall, and what to change first? Imagine a sales system that matches how Shanghai buyers actually approve work, and a plan the team can run without you in every meeting. Even if you have already tried a methodology and a new CRM, you can still get a diagnosis that is specific to your book. It's like commissioning a building inspection before you rebuild the shop floor.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so the consulting starts from the conversations that close, not from a generic maturity model.
He started coaching basketball at 16, and commercial systems are reviewed the same way: watch what happens, then change the few things that move the score.
Our graduates' 8-figure results came from applying the method; two of their stories are further down, and a Shanghai sales system is diagnosed with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A diagnostic stays close to the deals, not to a model.
P.I.T.C.H. is the lens for the diagnosis: where intent is unclear, where the teach is missing, and where the close never happens.
The diagnostic is sequential: one stall is named, tested in the pipeline, then the next is named.
The work is done on your live pipeline and live meetings, so recommendations are tested on this quarter's deals.
The b2b sales consulting in Singapore method, applied for Shanghai rooms.
We map how your buyers decide, and where your current system loses them.
Power, Intent, Teach, Close and Habits used as a diagnostic, then as the method the team will run.
Leaders rehearse the reviews and the conversations that have to change first.
If the diagnosis already points to team training or a process rebuild, see sales training or sales process coaching.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.
“I raised my rates by 30%”
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

"If it's not good enough to teach my own brother, then it's not good enough to sell." That is the standard Jason Lim sets for Future of Selling, the flagship of DreaMaker Ventures. He founded both to offer less pain, fewer regrets, and more time for the people his graduates love.
While he was young, a financial scam took the family's savings. He started coaching basketball at 16 and entered sales at 21, later closing over $7 million in deals. Through DreaMaker Ventures and Leaders of Tomorrow, he teaches founders to make their value clear. Through it all he learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among those who trained with him are leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Product blames price, sales blames product, and no one has watched the meeting.
The team can name frameworks and still cannot run one conversation consistently.
The last advisory project described the problem, and did not change the next meeting.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most B2B buyers prefer to research on their own, so a sales system built for earlier, longer access will keep missing the meeting.
You invest in another tool while the offer and the close stay the same.
Leaders argue from anecdotes, because there is no shared view of the stall.
Weekends go to pipeline reviews that never become a decision about the system.
The team is tired of change, and the original stall is still in the pipeline.
Most B2B sales problems are treated with more activity, more software or more training, before anyone diagnoses the conversation and the path to approval. In a market where buyers research alone, the wrong fix is expensive. It's like adding a new kitchen when the dining room cannot seat the guests.
Buyers spend only 17% of their buying time with suppliers. Consulting should show you where those minutes are being wasted.
Buyers still want a seller's view on whether an offer fits. A commercial diagnosis starts there, not with the tool stack.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to see how to sell into those organisations.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to design a sales system those rooms will recognise.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the commercial problem, the team and the quarter you need to change. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling B2B sales consulting in Shanghai