FUTURE OF SELLING · JASON LIM
What if you could hold the value of the offer when the other side started bargaining, instead of giving ground in the first silence? Imagine a negotiation in which you still like the relationship at the end, and the terms you can live with are the ones you leave with. Even if procurement is skilled and the room is formal, you can still trade with a plan. It's like playing a long game of weiqi: you see the board, not just the next stone.
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Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so negotiation is trained as a way to protect value, not as a trick for winning an argument.
He started coaching basketball at 16, and negotiations are rehearsed as a sequence: plan, play, review, not improvised under heat.
Graduates applying the method have produced 8-figure results; two of their stories appear further down, and Shanghai negotiations are planned with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A planned trade is rehearsed on the deal you brought.
P.I.T.C.H. keeps the conversation on fit and terms, so price is not the only thing left to trade.
One planned trade is rehearsed and used before a second trade is added.
You train on the live negotiation you have, so the next session with the other side uses the new plan.
The negotiation training in Singapore method, applied for Shanghai rooms.
You learn how the other side actually decides, including the person not in the room, and you plan the trades before you sit down.
Power, Intent, Teach, Close and Habits applied to agendas, concessions and the way you handle silence.
You rehearse price pressure, last-minute terms and 'this is our final offer' until your answers stay planned.
If the stall is earlier, in the pitch itself, see sales pitch coaching or sales coaching.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.
“Before I met Jason, I was slogging day in and day out, working 15+ hours, “chasing” money, afraid to sleep.”
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand.

"If it's not good enough to teach my own brother, then it's not good enough to sell." That is the standard Jason Lim sets for Future of Selling, the flagship of DreaMaker Ventures. He founded both to offer less pain, fewer regrets, and more time for the people his graduates love.
While he was young, a financial scam took the family's savings. He started coaching basketball at 16 and entered sales at 21, later closing over $7 million in deals. Through DreaMaker Ventures and Leaders of Tomorrow, he teaches founders to make their value clear. Through it all he learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among those who trained with him are leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
A silence feels dangerous, and a discount is offered before a trade is asked for.
There is no planned movement, and the other side learns to wait.
The room hears one number, and the handover later unravels it.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first, so a negotiation that has no plan of its own will follow theirs.
Margins thin on the deals you were glad to win, and the team copies the same habit.
You prepare a walk-away number and still do not use it when the room goes quiet.
The evening is a replay of the concession you made too early.
A contract can be won in a way that makes the work unprofitable, or lost for want of one planned trade.
Most negotiations are treated as a test of nerve, or as a script of tactics. They are a planned sequence of trades, on a deal whose value was already made clear. When value was never specific, price is the only language left. It's like bargaining over a closed box, with no one willing to say what is inside.
Buyers spend only 17% of their buying time with suppliers. A negotiation has to use that window with a plan, not a panic discount.
Buyers still want a seller's view on whether an offer fits. That view is what makes a later trade possible.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to plan terms those organisations can sign.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to walk into those negotiations with a planned set of trades.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the deal on the table, the other side and the date you meet. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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