FUTURE OF SELLING · JASON LIM
What if a Zhangjiang buyer asked for a trial date while your system diagram was still unopened? Imagine a product pitch that opens with the result their operations team wants, and saves the stack for whoever asks about it. Even if the product is complex and the slot is short, the meeting can still close on a trial with a start date. It's like a menu that names the dish, not the cooking method.
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Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a product pitch is built to win a pilot, not a technical argument.
He started coaching basketball at 16, and technical pitches get extra rehearsal, not extra slides.
8-figure results have been produced by graduates applying this method; two of their stories appear further down, and Shanghai product pitches are built on it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A live brief gets a short review, not a longer lecture.
P.I.T.C.H. opens with the result a Shanghai buyer is paying for, so engineering detail supports the case instead of leading it.
Short cycles: learn a move, use it on the live brief, then earn the next one.
You work on the pitch for the product meeting you have next, so it is ready for that call.
The product pitch coaching in Singapore method, applied for Shanghai rooms.
Buyers decide on risk and outcome first. You learn that order and pitch the product in it.
Power, Intent, Teach, Close and Habits applied to a technical product pitched in a short meeting.
You rehearse questions on integration, security and price until the answers are short and clear.
Need help with the live demonstration itself? See sales demo coaching. A wider sales presentation? See sales pitch coaching.
“Within days after I implemented his insights, I closed my biggest deal yet with full payment collection upfront!”
Jeffrey Teo, CEO, Ace Your Econs.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
The buyer needed what changes for them, and they got a tour of the stack.
The one use case that would have won the pilot is buried under features.
The room hears capability from one person and price from another.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first, so a product pitch that repeats the documentation wastes the meeting.
Reviews end in a request for more technical detail, and never a pilot date.
You add diagrams and still cannot get a yes on a first use case.
Evenings go to redrawing the system diagram one more time.
One buying team can set your growth, and that review may be the only hearing you get.
Most product pitches are built by the people who made the product, in the order they built it. Buyers buy an outcome and a reduced risk. When the architecture comes first, the meeting becomes a seminar. It's like giving a factory tour when the guest asked whether the product will arrive on Tuesday.
Buyers spend only 17% of their buying time with suppliers. A product pitch cannot spend that share on architecture.
Buyers still want a seller's view on whether a product fits. Lead with that, and keep the diagrams for the questions.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to explain a product those organisations can pilot.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to leave those meetings with a dated next step.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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