FUTURE OF SELLING · JASON LIM
What if the buyer in Jing'an asked for the commercial terms before you reached the feature list? Imagine a sales pitch that lands the offer in the first minutes, and a close that does not depend on a last-minute discount. Even if the room is comparing you with two other vendors, you can still be the one they can defend. It's like being the only stall that labels both the cut and the price.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so the sales pitch is built to end with a next step, not a 'we'll think about it'.
He started coaching basketball at 16, and a sales pitch is practised like a play until the close is calm.
8-figure results have been produced by graduates applying the method; two of their stories are further down, and Shanghai sales pitches are built on it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A session stays on the meeting you brought.
P.I.T.C.H. leads with the buyer's outcome, so price arrives after value is already clear.
The method is sequenced so a buyer can follow the order, one move at a time.
You work on the pitch for a live account, so the next meeting hears the new version.
The sales pitch coaching in Singapore method, applied for Shanghai rooms.
Buyers decide in order. You learn that order and pitch to it, including the person who is not in the room.
Power, Intent, Teach, Close and Habits applied to a sales pitch that can be retold to procurement.
You rehearse price, timing and 'send me something' until you can answer without folding the offer.
Training a whole team on the same pitch? See sales presentation training or sales training.
“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”
Shawn Khoo, CEO, 8Yolk Design Studio.
“If you’re feeling lost, unsure, or nervous about pitching to clients or investors… and you need a quick YES… Speed of Yes is what you need right now.”
Tan Shi Liang, Owner, Legendary Fisherman.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
The buyer already looked you up. They needed the offer, and they got a tour.
A number lands early, and the rest of the meeting is a negotiation you did not plan.
The champion hears one version, procurement hears another.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first, so a sales pitch that repeats the website wastes the time they still give you.
Deals slip to the vendor whose pitch was easier to repeat internally.
You add more proof slides and still cannot predict how a meeting will end.
Evenings go to rescue emails after pitches that should have closed a next step.
A quiet competitor has a simpler story, and yours never gets compared fairly.
Most sales pitches are a product tour with a price at the end. Shanghai buyers have usually done their own research, and they need a seller who can say whether the offer fits. When that answer is late, price becomes the only clear thing in the room. It's like giving a city tour when the guest only asked for the way to the station.
Buyers spend only 17% of their buying time with suppliers. A sales pitch in Shanghai has to land the offer inside that window.
Buyers still want a seller's input on fit. Lead with that, and price arrives later.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to pitch clearly to the people buying inside them.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to walk into those meetings with one offer.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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