FUTURE OF SELLING · JASON LIM
What if the fund partner in Xuhui forwarded your deck to the investment committee the same afternoon? Imagine a round summed up in one sentence, three numbers that back it, and an ask with a clear amount and use. Even if your last meeting ended with 'keep us posted', the next one can end with a date. It's like a train timetable: the destination, the stops, the departure time.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so the investor pitch is built to win the next meeting, not applause.
He started coaching basketball at 16, and founders train the same way: run the pitch, take feedback, run it again.
His graduates have produced 8-figure results using the method; two of their stories appear further down, and a Shanghai raise is rehearsed with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. The next investor brief is reviewed against one question: is the ask clear?
P.I.T.C.H. sets the ask, the proof and the use of funds in the order a partner reports them to committee.
You do not get a theory dump. Each move is tried on the live brief before the following one is added.
Coaching happens on the pitch for your next fund meeting, so the new version is tested straight away.
The investor pitch coaching method, applied for Shanghai rooms.
We watch a recording or a live run of your pitch and note where the ask goes vague.
Power, Intent, Teach, Close and Habits rebuild it: the round in one sentence, three numbers, the ask, the use of funds.
You rehearse the hard questions on margin, churn and valuation until the answers stay short.
Presenting to a buyer or board instead of a fund? See presentation coaching. Rebuilding the deck itself? See pitch deck coaching.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“Jason’s presentation technique worked like a charm. My clients responded exactly the way Jason predicted it would be with his unique languaging patterns.”
Leon Pang, CEO, Brainwise Franchisee, NeurocodeSG.

When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
The product story was clear, and the amount and use of funds were not.
One hard number arrives early, and the rest of the pitch is spent recovering.
The Mandarin version is sharp, and the English version for a regional fund is thinner.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Buyers spend only 17% of their buying time with suppliers, so a weak investor pitch has little room to recover.
The raise stretches into another quarter, and each remaining fund meeting carries more weight.
The deck keeps growing while the one-sentence ask stays missing.
Late evenings go to model tweaks instead of rehearsing the call.
Your story reaches the investment committee second-hand, and the parts that were vague disappear.
Many Shanghai founders pitch the product they love and leave the ask to the end. A partner has to retell your round to an investment committee in a few sentences. If the amount, the proof and the use of funds are not easy to repeat, the retelling fails. It's like posting a parcel with no address label.
Buyers spend only 17% of their buying time with suppliers. Investors are also busy, so a clear first minute matters before the questions start.
A fund wants to know quickly whether your company fits what it backs. Lead with that, and the rest of the call is about terms, not relevance.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Founders selling to those firms can name them as the market they serve.
Multinational regional headquarters newly certified in Shanghai in 2025. The same communiqué also records 45 newly certified foreign-funded R&D centres in the year. Corporate venture teams there need a pitch they can report upwards.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New multinational regional headquarters
60
Multinational regional headquarters newly certified in Shanghai in 2025. The same communiqué also records 45 newly certified foreign-funded R&D centres in the year.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the round, the funds you are meeting and the date of the next partner call. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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