FUTURE OF SELLING · JASON LIM
What if the hall still quoted your line in the corridor afterwards? Imagine a keynote that holds a packed room with one story, and a close the organiser is glad they booked. Even if the slot is short and the audience is mixed, you can still leave them with one idea they can use. It's like holding a packed hall with one story, not a flashlight tour of every slide.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a keynote is built to move an audience toward an idea, not to display a career.
He started coaching basketball at 16, and stage work is rehearsed under time pressure, with the clock running.
His graduates have produced 8-figure results with this method; two of their stories are lower on the page, and a Shanghai keynote follows it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. An opening line is tested with the speaker until it lands without a warm-up.
P.I.T.C.H. gives the keynote a spine: a clear opening, a teach the room can take away, and a close that is more than applause.
The opening is locked first. The rest of the hall is earned only after that line holds.
You work on the actual talk for the event you have, so the hall hears the version you rehearsed.
The keynote speaker coaching in Singapore method, applied for Shanghai rooms.
A keynote is a sell of an idea. You learn how a mixed audience decides to listen, and you design for that.
Power, Intent, Teach, Close and Habits applied to a stage talk, including timing, stillness and the Q&A.
You rehearse openings, recoveries from a flat room, and the last two minutes until they are reliable.
If the brief is a small executive room rather than a hall, see executive presence coaching or presentation coaching.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.
“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”
“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).

Jason Lim was once an extreme introvert who dreaded the stage. A financial scam wiped out his family's savings. In 2020, he also lost everything he had built. He rose again by learning to say what his work was worth, so the other person could truly hear it. He shaped that skill into Future of Selling, where he now teaches P.I.T.C.H.
His first teaching role was as a basketball coach, at 16. Later he closed over $7 million in deals. He studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Today he helps founders win without losing what truly matters. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio are among those who have trained with him.
The audience needed one idea, and they got a chronology.
When a slide sticks, the room waits, and the talk never recovers its pace.
There is no ask, no line to take away, and the organiser cannot describe what you said.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Buyers spend only 17% of their buying time with suppliers, so a keynote opening has to earn the time the room still gives you.
Invitations slow because the last hall left with no line they could repeat.
You add more proof and still feel the room drift at minute eight.
The evening is a replay of the opening that did not quite hold.
A conference slot in Shanghai is scarce, and a flat talk is hard to undo in the same year.
Most keynotes are built as long presentations with a stage and a timer. A hall needs a story, a teach and a close. When the slides lead, the speaker follows, and the corridor has nothing to quote. It's like setting a banquet and then reading the inventory of the kitchen.
A live audience gives you a short grant of attention. The opening has to earn the rest of the talk.
People want a point of view they can take back to their team. That is what a useful keynote teaches.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to leave those rooms with one idea they can use.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to leave them with one idea they can take back to work.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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