FUTURE OF SELLING · JASON LIM
What if a partner left your meeting able to explain why your hardware business deserves capital, not only why the device is clever? Imagine the margin, the channel and the ask landing before anyone picks up the prototype. It's like shipping the device with a one-page quick-start guide instead of the full engineering manual. Even if hardware feels harder to fund than software, the case can still be made clearly.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Shenzhen hardware raise is coached to win the next meeting, not admiration for the prototype.
He started coaching basketball at 16, and founders are drilled like players: same pitch, tougher questions, until it holds.
Graduates who used the method have produced 8-figure results; two of their stories are below, and a Shenzhen raise is built on that same method.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Nanshan founder is coached to state the ask without apology.
The business case comes before the product tour, which is what partners funding hardware need to hear first.
Hard questions about inventory, tooling and cash are rehearsed in advance, so diligence does not knock the pitch off course.
P.I.T.C.H. keeps one clear ask, so every investor hears the same round.
The investor pitch coaching method, applied for Shenzhen rooms.
We hear your current pitch as an investor would, and note where the business case is crowded out by the product.
Power, Intent, Teach, Close and Habits reorder the story: the market, the margin, the channel, the ask, with the device as proof rather than as the plot.
You rehearse the pitch and the hard questions on inventory, tooling and cash with us until the answers are short and stable.
If the deck itself has to be rebuilt before the meetings, see pitch deck coaching in Shenzhen. If you will also pitch the product to customers, see product pitch coaching in Shenzhen.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“My clients were so impressed they want me to become their local director of their new company.”
“Jason’s presentation technique worked like a charm. My clients responded exactly the way Jason predicted it would be with his unique languaging patterns.”
Leon Pang, CEO, Brainwise Franchisee, NeurocodeSG. Programmes attended: Diamond Consult, Facebook Ads Mastery, Perfect Client System, Trustable Brand.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Partners in Futian handle the device, ask about the sensor, and leave without discussing the return.
The margin, the bill of materials and the channel cost sit on slide eighteen, and the meeting runs out before them.
One investor hears a seed round for tooling, the next hears a growth round for inventory, and both wonder which is true.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A hardware pitch that spends its time on the device repeats what the partner already looked up.
First meetings end with praise for the engineering and a request to 'stay in touch', and the round does not move.
Each partner asks the same questions about margins and inventory, and the answers live in a spreadsheet nobody presents.
You spend the day on the line in Bao'an and the night rewriting the deck, and both suffer.
A supplier wants a deposit, the round is still open, and the business takes expensive bridge terms or delays the launch.
Shenzhen hardware founders often pitch the way they build: product first, specifications in detail, business model at the end. Investors weighing a capital-intensive company need margins, channel and the use of funds early, or the meeting becomes a product review. It's like demonstrating a machine without telling the buyer what it produces or what it costs to run.
Most buyers prefer to research on their own first. A Shenzhen hardware pitch has to add the business case they could not find for themselves.
Buyers spend only 17% of their buying time with suppliers. That figure is about buyers; a hardware founder's partner slot is short too, so the ask cannot wait until the end.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Capital is also choosing between many new companies, which rewards a pitch that is easy to compare.
The coaching uses your actual partner meetings and diligence calls, so each one is better than the last.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the round you are raising, the investors on your list, and the date of the next partner meeting. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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