FUTURE OF SELLING · JASON LIM
What if an overseas brand's buying team saw your new device as the answer to a gap in their range, not just another option at a price? Imagine a product pitch that names their customer, their shelf and their margin before it mentions the chipset. It's like presenting a finished retail package instead of a bare circuit board. Even if competitors offer similar specifications, your device can still stand out.
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Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a Shenzhen device pitch is coached to win a sample order, not just technical approval.
He started coaching basketball at 16, and a product pitch is rehearsed like a play, then reviewed.
His graduates have produced 8-figure results with the method; two of their stories appear further down, and new-device pitches are structured with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Longgang product pitch the rule is to name the buyer's customer before the chipset.
The pitch opens with the brand's customer and range, so specs become proof rather than the story.
Distributors get a version they can resell to retailers.
P.I.T.C.H. ends with a clear ask, such as a sample order or a line review slot.
The product pitch coaching in Singapore method, applied for Shenzhen rooms.
We hear your current product pitch as an overseas brand would, and note where specs crowd out the reason to buy.
Power, Intent, Teach, Close and Habits rebuild the pitch: their customer, the gap in their range, how your device fills it, then the proof and the ask for a sample order.
Your team rehearses with us, including tough questions on price and reliability, until the pitch holds in a line review.
If the live device demo is where buyers lose interest, see sales demo coaching in Shenzhen. If the product deck needs a redesign, see presentation design in Shenzhen.
“I was barely making $2,000 a month, with poor enrollment. At that point, I was honestly desperate.”
“I managed to recover that $15,000 loss quickly—and beyond that, from January to June alone, we’ve already crossed $100,000 in revenue.”
Jeffrey Teo, CEO, Ace Your Econs. Programmes attended: Facebook Ads Mastery, Perfect Client System.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.

Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.
Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.
The pitch opens with processor, battery and materials, and the brand's buyer wonders what end customer it is for.
Your distributor likes the device and struggles to pitch it to retailers, because they were never given the story.
When specs look similar, the buyer in another market chooses the cheaper device.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Shenzhen product pitch that repeats the spec sheet adds nothing to that comparison.
Each new device is pitched with a spec table, and brands compare it line by line with cheaper alternatives.
Distributors like the product and cannot explain to their retailers why it is different.
Before each trade fair or line review, evenings go to new comparison tables instead of a clearer story.
Without a reason beyond the specs, the buying team chooses on price, and your development cost is not recovered.
Shenzhen product pitches are often written by the people who designed the device: features, specs, certifications, cost. Overseas brands and distributors need to know why their customers will choose it and how it fits their range, and a spec-led pitch leaves them to work that out. It's like selling a component when the buyer wanted a finished product.
Most buyers prefer to research on their own first. A Shenzhen pitch has to show why their customers will choose your device.
Buyers spend only 17% of their buying time with suppliers. A product pitch to a brand is a small part of that time, so it has to end with an ask.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New buyers are choosing products, and a clear pitch helps yours stand out.
Working on the pitch now means the story is ready when the samples arrive.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the product you are pitching, the overseas brand or distributor, and the date of the pitch. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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