FUTURE OF SELLING · JASON LIM
Sales Demo Coaching in Shenzhen for Sales Engineers and Account Executives
What if an overseas buyer watching your device on a video call saw the one thing that solves their problem in the first two minutes? Imagine the demo ending with an agreed sample test, not a promise to think about it. It's like a well-staged product photo instead of a picture of the whole workbench. Even if the buyer is thousands of kilometres away, the demo can still feel close and convincing.
APPLY FOR DEMO COACHING (ONLINE)We reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Why learn from Jason Lim?
A seller before a coach.
He closed over $7 million in deals, so a Shenzhen device demo is coached to win a sample test or pilot order, not polite interest.
He has coached since he was sixteen.
He started coaching basketball at 16, and he reviews footage first; demo recordings get the same treatment.
Proof from people who used it.
His graduates have produced 8-figure results with the method, two of their stories appear further down, and the same method shapes a device demo.
He studied under renowned mentors.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Longgang demo the rule is to show the buyer's outcome before the specification.
Why is Future of Selling the best sales demo coaching in Shenzhen?
A proven framework.
The demo opens with the buyer's use case, which is what an overseas buyer needs to see first.
An easy, step-by-step system.
Video set-up is part of the coaching, so the device looks as good on screen as it does on the bench.
Fast results.
P.I.T.C.H. ends every demo with a specific ask, such as an agreed sample test.
The sales demo coaching in Singapore method, applied for Shenzhen rooms.
How sales demo coaching with Future of Selling works
- 1
Learn the rules of selling.
We watch a recording or a rehearsal of your current device demo and note where an overseas buyer's attention would drop.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits rebuild the demo: the buyer's use case first, the proof that it works, then a clear ask for a sample test or pilot order.
- 3
Learn the art and science of closing and countering objections.
Your team practises the live demonstration on video with us, including camera set-up and awkward questions, until it runs cleanly in the time a buyer gives.
If the product story needs work before the demo, see product pitch coaching in Shenzhen. For a whole export team's method, see sales training in Shenzhen.
Top reviews for Future of Selling by hardware and export teams who demonstrate devices to overseas buyers over video or at the factory in Shenzhen: Success Stories and Transformations
“Plus, within 10 minutes I received a favourable reply from the recipient!”
Wee Jun Wei, Managing Director, Lara-J.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.
Rework the Shenzhen device demo before the next overseas buyer joins the call
Apply for Future of Selling sales demo coaching in ShenzhenWho is Jason Lim?
Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.
Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
Are you facing this right now?
The demo is a feature tour.
An engineer in Longgang shows every setting, and the buyer still asks how it would work in their product.
The camera works against you.
The device is shown on a phone in a busy workshop, and the buyer cannot see the detail that matters.
There is no ask at the end.
The call ends with 'let us know', and the sample request, if it comes, has no test plan attached.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
An overseas buyer has usually watched competitor videos before your live demo.
Most buyers prefer to research on their own first. A Shenzhen device demo that repeats the product video gives them nothing they had not already seen.
Device demos that show every function and never ask for the order.
Video demos run long as engineers show every function, and the buyer drops off before the part that matters to them.
A shaky phone camera pointed at a prototype in a noisy workshop.
Samples ship after the demo with no agreed test, and the follow-up asks only whether the box arrived.
The founder runs every important demo.
Because only you know which features to show to whom, demos for big accounts fill your evenings across time zones.
Then a competitor with a simpler demo wins the trial.
The buyer chooses the supplier whose device they could understand in one call, even if yours does more.
Why do Device demos that show every function and never ask for the order and a shaky phone camera pointed at a prototype in a noisy workshop keep repeating and never go away?
Shenzhen hardware demos are usually run by engineers who know every function and want to show them all. Overseas buyers watching on video need to see their own use case working, quickly and clearly, and a full tour buries it. It's like opening a factory tour with the warehouse instead of the finished product.
How Future of Selling can help
Demo for buyers who watched the videos already.
Most buyers prefer to research on their own first. A Shenzhen live demo has to show their use case working, which no catalogue video can.
Make the short demo slot count.
Buyers spend only 17% of their buying time with suppliers. A video demo is often most of that time, so it has to end with an agreed next step.
Demo to buyers still building supply chains.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New buyers need to see quickly that your device fits, which a focused demo provides.
Coach the demo before the sample ships.
Working on your next real buyer demo means the improvement arrives with the sample, not after it.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Coach the export demo while the sample is still on its way to the buyer
Apply for Future of Selling sales demo coaching in ShenzhenWhere are we located?
- WeWork KONKA Building, 18/F, Block A, Konka Building, No. 28 Ke Ji South 12th Road, Technology Park, Nanshan District, Shenzhen, China
- Regus Anlian Centre, 26/F, 4018 Jin Tian Road, Futian District, Shenzhen 518026, China
Map data © OpenStreetMap contributors. View a larger map
Contact Us
Tell us about the device or system you demonstrate, who watches it abroad, and the date of the next buyer demo. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.