FUTURE OF SELLING · JASON LIM
Sales Training in Shenzhen for Founders and B2B Sales Teams
What if every rep on your export team could take an overseas buyer from first call to signed order the same way? Imagine a distributor hearing one clear offer whether they speak to sales, engineering or the founder. It's like standardising a production line so every unit leaves to the same spec. Even if the team sells in English as a second language, a shared method can still carry them.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Why learn from Jason Lim?
A seller before a coach.
He closed over $7 million in deals, so Shenzhen export reps are trained on the calls they have, not on textbook role plays.
Coaching since his teens.
He started coaching basketball at 16, and teams run through drills and reviews; export calls are handled the same way.
His graduates show the method works.
Graduates who applied this method have produced 8-figure results; two of their stories are shown below, and it is the shared method an export team learns.
He learned from renowned mentors.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Longhua sales floor gets a method every rep shares.
Why is Future of Selling the best sales training in Shenzhen?
A proven framework.
One method for the whole export team, so an importer hears the same offer from any rep, engineer or founder.
An easy, step-by-step system.
Practice happens in the language and time zone of the real call, which matters for teams selling abroad from Shenzhen.
Fast results.
P.I.T.C.H. gives reps another answer to a price challenge besides cutting the price.
The sales training in Singapore method, applied for Shenzhen rooms.
How sales training with Future of Selling works
- 1
Learn the rules of selling.
We watch or listen to real calls your team has with overseas buyers and pick out the moments where deals drift into price.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits become one shared method for the export call: opening, explaining value, handling the price challenge and asking for the order.
- 3
Learn the art and science of closing and countering objections.
Reps rehearse those calls with us in the language they actually sell in, until a new hire and a senior seller sound like the same company.
If the problem is getting meetings with overseas buyers in the first place, start with sales prospecting training in Shenzhen. If price talks are where deals stall, add negotiation training in Shenzhen.
Top reviews for Future of Selling by hardware, export and cross-border sales teams who sell to overseas buyers in a second language: Success Stories and Transformations
“If you’re feeling lost, unsure, or nervous about pitching to clients or investors… and you need a quick YES… Speed of Yes is what you need right now.”
Tan Shi Liang, Owner, Legendary Fisherman.
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.
Get the Shenzhen export team selling one way before the next buyer season
Apply for Future of Selling sales training in ShenzhenWho is Jason Lim?
When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
Are you facing this right now?
Price is the only lever anyone pulls.
When an importer hesitates, reps in Longhua and Nanshan reach for a discount, because they have no other way to restate the value.
Calls in English go flat after the first question.
The rep knows the product and loses the thread when a buyer asks something unexpected in a second language.
Nobody can say why a deal was won.
Wins are put down to luck or price, so the team cannot repeat what worked with the next distributor.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
Overseas buyers have usually compared several Shenzhen suppliers before the first call.
Most buyers prefer to research on their own first. A rep who only reads out the catalogue in that call adds nothing the buyer could not find alone.
Reps who can quote any SKU and still cannot close a distributor.
Each rep handles importers in a personal style, so the same objection on price gets five different answers.
Engineers and sellers giving overseas buyers two different answers.
New hires shadow a senior seller for months and still cannot run a video call with a foreign buyer on their own.
The founder keeps joining late-night calls.
Every serious overseas negotiation still waits for you, so time zones decide your sleep and the team never learns to close.
Then a good rep leaves and takes the method with them.
Because the way of selling lived in one person's head, the accounts they handled start asking for discounts as soon as someone new picks up.
Why do Reps who can quote any SKU and still cannot close a distributor and engineers and sellers giving overseas buyers two different answers keep repeating and never go away?
Sales teams in Shenzhen export businesses are often built from engineers who learned to sell and sellers who learned the product, each with their own habits. Without a shared method for the overseas call, buyers hear inconsistent answers, and the default fallback is a lower price. It's like letting each workshop on the line use its own tolerances and hoping the assembled product still fits.
How Future of Selling can help
Train reps for buyers who already did their homework.
Most buyers prefer to research on their own first. A Shenzhen rep has to add judgment on fit and risk, because the catalogue is already online.
Make the short supplier call count for the whole team.
Buyers spend only 17% of their buying time with suppliers. An export team needs every rep to use that slice the same disciplined way, not only the best seller.
Prepare the team for buyers who are still setting up.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New organisations are choosing suppliers, and a consistent team gives them an easier decision.
Train on this season's calls.
The team practises on the overseas meetings already in the calendar, so the improvement shows up in live orders.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Train the cross-border reps while overseas meetings for next quarter are being booked
Apply for Future of Selling sales training in ShenzhenWhere are we located?
- WeWork CR Land Tower D, CR Land Tower D 5F, 91 Kefa Road, Shenzhen, China
- WeWork Viseen Shenzhen Business Park, Building 7, 1/F, 9 Gao Xin Nan Jiu Dao, Nanshan District, Shenzhen 518057, China
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Contact Us
Tell us about the export or cross-border team, the buyers they meet, and the season you need them ready for. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.