FUTURE OF SELLING · JASON LIM
What if you knew which step between sample and purchase order is losing your overseas accounts? Imagine a Nanshan leadership meeting that agrees on one cause instead of five theories. It's like tracing a fault back through a circuit board instead of swapping every component. Even if the last overseas hire and the last CRM both disappointed, the real break can still be found.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Shenzhen export diagnosis begins with what the importer heard, not with the tool list.
He started coaching basketball at 16, and he studies the tape before changing the play; stalled overseas deals get the same review.
Graduates who applied this method have produced 8-figure results; two of their stories appear further down, and the same method is the lens for an export diagnosis.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Bao'an diagnosis he fixes the one step that loses the game before suggesting anything new.
The work follows real export accounts from quote to purchase order, so the cause is found in evidence rather than in a meeting-room argument.
Recommendations stay short and are owned by named people in your Shenzhen team, not parked in a consultant's slide pack.
P.I.T.C.H. is used to test whether an overseas buyer could repeat your offer to their own boss, which is often where the order is really lost.
The b2b sales consulting in Singapore method, applied for Shenzhen rooms.
You bring three or four overseas accounts that stalled, plus one that closed, and we trace each from first enquiry to the last reply.
The offer, the quote handover, the sample follow-up and the distributor conversation are each checked against those accounts, using Power, Intent, Teach, Close and Habits.
You leave with the one or two changes worth making this quarter, who owns each one, and the signal that will show whether the next shipment season is different.
If the break turns out to sit in how reps run calls, continue with sales training in Shenzhen. If the stages themselves are the problem, move on to sales process coaching in Shenzhen.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.
“I raised my rates by 30%”
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.
Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.
Samples leave Bao'an on schedule, and overseas buyers reply with thanks, a lower target price, and silence.
The distributor says price, the platform manager says reviews, the founder says the spec, and nobody has heard what the importer was actually told.
Big export deals only move when the founder flies out or joins the late call, so the business cannot grow past one calendar.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. By the time a distributor emails for a quote, the comparison against other factories has mostly been made without you.
Samples keep shipping from Bao'an, and the purchase orders that should follow stay at the same trickle.
Sales blames the landed price, engineering blames the importer's spec, and Futian leadership cannot say which one is true.
You end the week scrolling distributor emails for a pattern, and Monday's cross-border call starts with the same guess.
A new country manager is given the old offer and the old handover, and twelve months later the export numbers look familiar.
Shenzhen export businesses usually answer a slow overseas pipeline with more trade fairs, more cross-border platforms or another country manager. Few of them sit down and trace what an importer actually hears between the first quote and the purchase order, so the same break repeats with every new channel. It's like adding a second assembly line to a product whose spec sheet the customer cannot read.
Most buyers prefer to research on their own first. An export offer that only makes sense on a factory visit is hard for an overseas buyer to defend at home.
Buyers spend only 17% of their buying time with suppliers. For a Shenzhen exporter, that thin slice is usually a video call across time zones, so it cannot be spent reading out the catalogue.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Newly formed buyers still need a supplier story they can approve without visiting the plant.
A diagnosis made on this quarter's stalled accounts gives the team something concrete to change before new leads arrive.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the export accounts that went quiet, the channel you sell through, and the Shenzhen quarter you want to look different. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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