FUTURE OF SELLING · JASON LIM
Negotiation Training in Shenzhen for Founders and Commercial Teams
What if your team answered an importer's target price with a planned trade instead of a reluctant discount? Imagine walking into an annual contract talk knowing which terms you can move, what each one costs, and what you will ask for in return. It's like quoting from a costed bill of materials instead of guessing at the counter. Even if overseas buyers have more options than ever, your margin can still be defended.
APPLY FOR NEGOTIATION TRAINING (ONLINE)We reply personally on WhatsApp within one business day.
Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Why learn from Jason Lim?
He has sat where you sit.
He closed over $7 million in deals, so a Shenzhen export negotiation is trained to protect value on the supply contract, not to win the argument.
He has coached since he was sixteen.
He started coaching basketball at 16, and negotiation is drilled like a set play, practised before the real game.
Results his graduates can show.
Graduates using this method have produced 8-figure results; two of their stories are further down, and the same method plans a supply-contract negotiation.
Trained by renowned mentors.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Futian negotiation the rule is that nothing is given without something asked in return.
Why is Future of Selling the best negotiation training in Shenzhen?
A proven framework.
Every term the buyer can push on is costed and planned before the call, so concessions become trades.
An easy, step-by-step system.
Training uses your real upcoming negotiation with an importer or distributor, not a classroom case.
Fast results.
P.I.T.C.H. keeps value in the conversation, so price is not the only thing discussed.
The negotiation training in Singapore method, applied for Shenzhen rooms.
How negotiation training with Future of Selling works
- 1
Learn the rules of selling.
We take an upcoming export negotiation and list everything the buyer may push on: price, MOQ, payment terms, lead time, warranty, packaging.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits are used to plan the sequence: what value to restate, which trades to offer, what to ask in return and where to walk away.
- 3
Learn the art and science of closing and countering objections.
The team rehearses the negotiation with us, including the buyer's toughest moves, until the plan holds under pressure.
If deals reach price talks without the value being clear, start with sales pitch coaching in Shenzhen. For the whole export team's method, see sales training in Shenzhen.
Top reviews for Future of Selling by hardware, export and cross-border teams who negotiate unit price, MOQ and payment terms with overseas buyers in Shenzhen: Success Stories and Transformations
“that's the pitch master”
“But, my instinct was, I’ve done this for so many years. I’ve pitched in front of funds. I’ve helped startups pitch to funds. My ego lah, right? Couldn’t see the value. So I said to myself, let’s humble ourselves. Let’s learn something.”
“Then, when it came to my turn—in that one minute pitch in the chambers—it went out.”
Stanley Tan, Fund Manager, Skystone Asset Management. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System, Diamond Consult.
“Jason showed me that my business can be the tool for changing lives.”
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand.
Plan the next Shenzhen export negotiation before the buyer sends their target price
Apply for Future of Selling negotiation training in ShenzhenWho is Jason Lim?
"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.
Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
Are you facing this right now?
The target price sets the agenda.
An importer sends a number, and the whole conversation in Nanshan becomes about how close you can get to it.
Terms are given away separately.
Thirty more days of payment here, a lower MOQ there, and the deal ends up worth less than anyone intended.
Nobody knows the walk-away point.
The rep in the call does not know where to stop, so every final offer goes back to the founder at midnight.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
An overseas buyer usually has several Shenzhen quotes open when they negotiate with you.
Most buyers prefer to research on their own first. Their target price is often based on that research, so the reply has to defend value, not just the number.
Unit price conceded in the first email reply.
Each annual contract starts from last year's price minus a little, and margins narrow a step at a time.
MOQ, payment terms and lead time given away one by one, for nothing in return.
Payment terms stretch, MOQs fall and lead times shorten, each conceded separately, and nobody adds up the total.
The founder gets pulled into every final round.
Late calls with buyers in other time zones decide the price, because the team has no plan for the last push.
Then a big order arrives at a price that loses money.
The volume looks like a win in the meeting and becomes a problem on the production floor when the costs come in.
Why do Unit price conceded in the first email reply and moq, payment terms and lead time given away one by one, for nothing in return keep repeating and never go away?
Shenzhen export negotiations are often handled reactively: the buyer names a target, the rep checks with the boss, a smaller discount goes back. Without a planned set of trades, every term is conceded separately, and the buyer learns that pressure works. It's like letting a customer redesign the product one change at a time without repricing the tooling.
How Future of Selling can help
Negotiate with buyers who did their research.
Most buyers prefer to research on their own first. A Shenzhen exporter has to answer that research with value the buyer did not find, not only with a lower number.
Use the short negotiation window well.
Buyers spend only 17% of their buying time with suppliers. In an export negotiation that time is precious, so each exchange should trade something, not just concede.
Negotiate with buyers still building supply chains.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New buyers set their supplier terms early, which makes the first contract especially important to get right.
Plan before the annual contract opens.
Training on the negotiation you are about to have means the plan is ready when the buyer's target price arrives.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Train the team's trades while the annual supply contract is still being drafted
Apply for Future of Selling negotiation training in ShenzhenWhere are we located?
- WeWork TCL Building, 9th Floor, Tower B, TCL Building, 6 Gao Xin Nan Yi Street, Nanshan, Shenzhen, China
- WeWork CR Land Tower D, CR Land Tower D 5F, 91 Kefa Road, Shenzhen, China
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Contact Us
Tell us about the overseas negotiation coming up, what the buyer is pushing for, and the terms you need to protect. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling negotiation training in Shenzhen