FUTURE OF SELLING · JASON LIM
What if the export team left the kickoff knowing exactly how to open the first overseas call of the season? Imagine leaders presenting one offer, one market focus and one way to handle price that every rep practises that day. It's like issuing a new work instruction with a trial run instead of pinning it to the notice board. Even if last year's kickoff faded by the second week, this one can still change behaviour.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Shenzhen kickoff is coached to change the first overseas calls of the season, not just to fill a morning.
He started coaching basketball at 16, and a season opener means one game plan, drilled, and kickoffs follow the same idea.
Graduates applying the method have produced 8-figure results, two of their stories are lower down, and a season kickoff is built on the same method.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. At a Nanshan kickoff the rule is one change the whole team rehearses before leaving.
The kickoff is built around one or two changes, so reps leave with something to do, not only something to remember.
Factory and sales leaders present a single story, so buyers hear the same thing from every rep.
P.I.T.C.H. turns the leader's talk into a short practice, not just a speech.
The sales kickoff presentation coaching in Singapore method, applied for Shenzhen rooms.
We agree the one or two changes the export team must make this season and build the kickoff presentation around them.
Power, Intent, Teach, Close and Habits shape the leaders' talks, so each one points to the same change and the same market focus.
Leaders rehearse with us, and the kickoff includes a practice segment where reps try the new approach before they leave.
If the whole team needs a shared method beyond the event, see sales training in Shenzhen. For leaders who will speak on bigger stages, see keynote speaker coaching in Shenzhen.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore.

Jason Lim was once an extreme introvert who dreaded the stage. A financial scam wiped out his family's savings. In 2020, he also lost everything he had built. He rose again by learning to say what his work was worth, so the other person could truly hear it. He shaped that skill into Future of Selling, where he now teaches P.I.T.C.H.
His first teaching role was as a basketball coach, at 16. Later he closed over $7 million in deals. He studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Today he helps founders win without losing what truly matters. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio are among those who have trained with him.
Leaders in Nanshan present numbers by region, and reps leave knowing their targets but not what to do differently.
Product leaders stress new features, sales leaders stress price, and the team takes both into calls with buyers.
The event feels good, and by the second week of overseas calls nothing has changed.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Shenzhen kickoff that only shares targets leaves reps meeting informed buyers with last year's pitch.
The kickoff fills a morning with regional targets and product updates, and the first calls of the season sound like last year's.
Factory and sales leaders each present their priorities, and reps leave with two different stories to tell buyers.
Kickoff eve goes on slides and talking points, and the team still hears a list rather than a direction.
Without one practised change, the team falls back on old habits, and the new targets are chased with the old pitch.
Shenzhen export kickoffs are often planned as reporting sessions: last year's numbers, this year's targets by market, new products from the factory. Reps need a change they can practise, such as a new opening for a key market, and a report gives them nothing to rehearse. It's like announcing a new model without training the line to build it.
Most buyers prefer to research on their own first. A Shenzhen kickoff has to give the team a better first call, not only a bigger target.
Buyers spend only 17% of their buying time with suppliers. A season of short calls rewards a team that practised one clear approach at the kickoff.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New organisations are choosing suppliers, and a team trained at the kickoff can reach them with one offer.
Working on the talks early means the practice segment fits the day, not squeezed into the last half hour.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the kickoff date, who will be in the room or on the call, and the one change you need the export team to make. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling sales kickoff presentation coaching in Shenzhen