FUTURE OF SELLING · JASON LIM
What if the first minute of a Futian industry talk held an overseas buyer in the room? Imagine a short line they can still repeat on the flight home. It's like a firm first foothold on the line, not a rush through the specification. Even if English is your second language, that opening can still be practised until it holds.
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Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so a Shenzhen talk is trained to move an export room toward a point, not to perform a factory briefing.
He started coaching basketball at 16, and a talk is treated the same way: one run, a note, then another run under time.
8-figure results have come from graduates applying the method; two of their stories appear further down, and a Nanshan talk is broken into practised minutes with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. The first minute of a Futian talk is worked until it can hold if a buyer question arrives early.
The opening holds, and the room leaves with one line an export buyer can keep, even when the hour is bilingual.
Each rehearsal includes the moment a technical question tries to pull the talk back into a specification.
P.I.T.C.H. keeps a Houhai talk on one point, so the slides support the speaking instead of replacing it.
The public speaking training in Singapore method, applied for Shenzhen rooms.
We rewrite the talk as something to be said to an export room, and we cut every stretch that only works as a document.
Power, Intent, Teach, Close and Habits are used on the Shenzhen opening, the turns after a plant question, and the close a champion should be able to retell.
You run the talk against a clock, including a bilingual stretch for the moment the room switches, until the first minute stays calm.
If the next room is a small executive review, see executive presence coaching in Shenzhen. If the room is a keynote hall, see keynote speaker coaching in Shenzhen.
“Competition is high in my industry scene with new brands popping up every other week.”
“In just 3 weeks, I increased my margins and my sales improved by 20%! I've also managed to increase my Average-Order-Value per transaction by 30%.”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.

When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
After a Nanshan industry slot, an export audience can recite the unit and still cannot tell a colleague what to take from the hour.
In Futian, the pace jumps, the voice shortens, and the point arrives too late for a buyer who was already reading ahead.
A single question about the line sends the talk back into a specification, and the sentence you had practised does not get a second chance.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. An export audience will usually have read the specification, so the opening of a Futian talk has to show why the next minutes are still worth their time.
You decline Nanshan industry talks, and a colleague or a distributor tells the story of the product instead of you.
You run the deck at the desk and still lose the opening the moment a buyer asks, in English, what to approve.
You lie awake in Houhai going back over the line you rushed, or the question you met with another tour of the line.
A staff update, a distributor forum or a Nanshan industry slot can set how an overseas office describes you for a year.
In Shenzhen the default is still to write a technical paper, then stand up and read it to an export room that wanted one idea to take home. After a buyer has heard a specification already in the pack, recovering the opening is hard, and what follows is usually another tour of the line. It's like handing the hall a packing list and hoping they will invent the story.
Most buyers prefer to research on their own first. The opening of a Shenzhen export talk has to earn the time of people who have already read the pack.
Buyers spend only 17% of their buying time with suppliers. A talk that is only a specification read aloud wastes that share.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. A newly formed enterprise still has to leave a Shenzhen talk with one idea a colleague can repeat, not another tour of the line.
The next Houhai or industry room should start calmly, even if a buyer question arrives early.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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