FUTURE OF SELLING · JASON LIM
What if a Nanshan plant walk ended with a sentence you would actually want repeated overseas? Imagine a short line that survives the flight home to the people who sign. It's like stamping one clear mark on the crate, not a wall of certifications. Even if English is the buyer's second language, that line can still be practised until it holds.
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He closed over $7 million in deals, so the line an export buyer hears from a Shenzhen founder is written to get chosen, not to gather praise on a factory feed.
He started coaching basketball at 16, and a position is treated the same way: a short line, practised out loud, then used on the next cross-border call.
Graduates of the method have produced 8-figure results; two of their stories are lower on the page, and a Nanshan introduction is cut to one clean sentence with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Futian line is tested by asking whether a champion could introduce you once they had left the plant.
You walk out with one sentence an export buyer can take home, instead of another grid of unit photographs.
Each draft is tried on a live introduction you already have to give, including a bilingual one after a plant walk.
P.I.T.C.H. keeps that sentence short enough to survive a Houhai handshake and the memo written after it.
The personal branding course in Singapore method, applied for Shenzhen rooms.
We start from the sentence an export buyer actually uses after a plant walk, then you choose the sentence you want them to use instead.
Evidence from the line, the certifications and the shipped work is lined up to support that sentence. Anything that only advertises the factory is cut.
You practise that introduction out loud, then use it on the next cross-border call, until a champion can repeat it without you.
If the brief is a keynote or a sales story rather than the position itself, see keynote speaker coaching in Shenzhen or storytelling coaching in Shenzhen.
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Jeffrey Teo, CEO, Ace Your Econs. Programmes attended: Facebook Ads Mastery, Perfect Client System.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
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A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
After an export buyer walks the Nanshan line, they can describe the unit and still cannot introduce you to the people who sign overseas.
A Futian feed is full of certifications and SKUs, and a distributor still defaults to unit price when your name comes up.
On a cross-border call, someone fills the silence with 'our Shenzhen supplier', and the next ten minutes go to unsaying it.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. An export buyer will usually have seen the line, the certifications, or the catalogue before they can say, in one sentence, who runs the work.
Hardware accounts begin asking for 'someone from the Shenzhen plant', or they stop asking, because the market has no sentence that belongs to you.
You add another unit shot after a Houhai visit and still cannot tell an overseas sales director, in one line, why they should take the next meeting.
Sunday night is spent rewriting a profile that still reads like a packing list, and Monday's cross-border call starts from the same vague label.
A purchasing team in Europe or Southeast Asia describes you as 'our Shenzhen supplier', and that is the version the people who sign get to hear.
Most Shenzhen founder pages still open with the line, the patents and a grid of shipped units, and an overseas buyer leaves knowing the factory but not the person. Once that buyer is back with a committee, a label like 'our Shenzhen supplier' is what gets retold. It's like sending a crate with every certification on the carton and no name the dock can file.
Most buyers prefer to research on their own first. A page that only lists the factory will lose a Shenzhen export meeting before anyone joins the call.
Buyers spend only 17% of their buying time with suppliers. An overseas introduction is brief, and a busy product feed does not use that share well.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Those new organisations still need a sentence they can use when they talk about a Shenzhen supplier.
The next Houhai or cross-border call should not be the first time you hear how you are described.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the sentence you want used after a plant visit, and the next export meeting that has to carry it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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