FUTURE OF SELLING · JASON LIM
What if the overseas deal that went quiet last week had a clear next move? Imagine working through your live export accounts one by one with someone who has closed deals, and walking into each call with a plan. It's like having a test engineer review the failed unit before you build the next batch. Even if you have sold for years on instinct, a few precise changes can still lift your close rate.
APPLY FOR SALES COACHING (ONLINE)We reply personally on WhatsApp within one business day.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so Shenzhen export deals are coached by someone who has sat in the seller's chair.
He started coaching basketball at 16, and the pattern of play, review and adjust is how live overseas deals are coached.
Graduates who applied the method have produced 8-figure results; two of their stories appear further down, and one-to-one coaching uses the same method.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. With a Nanshan founder the focus is the next question to ask, not the next discount.
Coaching happens on your live export accounts, so every session changes a real conversation.
Each call is reviewed afterwards, so lessons are applied to the next buyer immediately.
P.I.T.C.H. gives you a way to close without reaching for a discount.
The sales coaching in Singapore method, applied for Shenzhen rooms.
We go through your live overseas accounts and pick the ones where a better conversation would change the outcome.
Power, Intent, Teach, Close and Habits are applied to each account: what the buyer needs to believe, what to ask, and what next step to propose.
You use the plan on the real call, then we review what happened and adjust before the next one.
If the whole export team needs the same method, see sales training in Shenzhen. If deals stall in price talks, add negotiation training in Shenzhen.
“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”
Saiful Rizal, Managing Director, Math Prodigy.
“I have been in this business for quite while, but this course has cleared up a lot of doubts and strategies that I should use.”
“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”
Shawn Khoo, CEO, 8Yolk Design Studio. Programmes attended: Facebook Ads Mastery.

Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.
Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
A good conversation with an importer closes with 'send us more details', and nothing is agreed.
When a buyer in Europe hesitates, the reflex in Nanshan is a lower price, not a better question.
Your way of closing lives in your head, so every big deal stays on your plate.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Shenzhen seller who only answers their questions leaves the buyer to decide alone.
Promising calls with importers end with 'we will review internally', and the follow-up emails get shorter replies each time.
You cut the price to keep a deal alive, and the buyer asks for more anyway.
Every important overseas call waits for you, across time zones, and your evenings disappear into them.
The buyer was ready to move, and the competitor who asked the right question at the right time took the order.
Many Shenzhen founders and senior sellers learned to sell by doing it, and close on product knowledge and persistence. When overseas buyers stall, the instinct is to send more information or a better price, and the conversation that would move the deal never happens. It's like fixing a production fault by running the line faster.
Most buyers prefer to research on their own first. A Shenzhen seller has to add judgment on fit and risk, which research alone does not give.
Buyers spend only 17% of their buying time with suppliers. When you get that time, every call should end with an agreed next step.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New buyers decide carefully, and a well-coached seller helps them decide faster.
Working on live accounts means the coaching shows up in this quarter's orders.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Map data © OpenStreetMap contributors. View a larger map
Tell us about the overseas accounts you are working right now, where each one is stuck, and when the next call is. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.