Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Storytelling Coaching in Shenzhen for Founders and Sales Leaders

What if an export champion in Nanshan could take your product story into a buying office you will not enter? Imagine one turn they can use upstairs, not a packing list of features. It's like handing over one finished unit they can show, not emptying the whole catalogue onto the table. Even if the work is technical and facts have always led, those facts can still be made to travel.

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Our graduates have produced 8-figure results and beyond.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

Why learn from Jason Lim?

He closed the deals himself.

He closed over $7 million in deals, so a Shenzhen product story is built for a buying office to explain later, not as entertainment beside the line.

Coaching since his teens.

He started coaching basketball at 16, and a hardware story is trained the same way: a short plan, a turn, a close, then a review.

Results his graduates can show.

Graduates who applied the method have produced 8-figure results; two of their stories are lower on the page, and a Nanshan story is run out loud with it.

Mentored by renowned teachers.

He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Futian story is tested on whether a colleague could retell it if the founder is already with a buyer.

Why is Future of Selling the best storytelling coaching in Shenzhen?

A proven framework.

The story has a turn a champion can repeat after a plant visit, not only a list of dates and certifications.

An easy, step-by-step system.

You practise it out loud on the briefing you already have, including a version that works when the unit is not in your hands.

Fast results.

P.I.T.C.H. keeps a Houhai story short enough to survive an internal memo the next morning.

How storytelling coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    You find the turn — the moment an export buyer should care — and cut the plant chronology that does not serve it.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits are used on the Shenzhen story, the opening, and the close a champion should be able to retell.

  3. 3

    Learn the art and science of closing and countering objections.

    You tell it out loud, then have someone else retell it, until the version that travels is the one you meant.

When the story belongs in a deck, use pitch deck coaching in Shenzhen. When it has to hold an industry hall, use keynote speaker coaching in Shenzhen.

Top reviews for Future of Selling by hardware and export founders whose origin or product story has to survive a buying-office retelling in Shenzhen: Success Stories and Transformations

“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”

Vũ Ngọc Hoa, CEO, Enlightenment Education.

“I raised my rates by 30%”

“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”

Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

See the receipts

Prepare the Shenzhen story before a champion has to retell it without you

Apply for Future of Selling storytelling coaching in Shenzhen

Who is Jason Lim?

Jason Lim, storytelling coaching coach for Shenzhen clients coached online

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.

He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.

Are you facing this right now?

The origin is long. The reason to switch is not.

A Nanshan briefing covers the founding and the plant, and the buyer still cannot repeat why they should change supplier.

The story only works while the unit is in your hands.

On the factory floor it lands; in a Futian memo the next day it becomes a product sheet.

Sellers, engineers and the founder keep separate chronologies.

Each group has its own history, and the person who has to brief the overseas office is left to invent a single version.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

An overseas team often arrives already briefed on the catalogue.

Most buyers prefer to research on their own first. A Shenzhen story that is only a list of units is hard for a champion to take any further after they leave the plant.

Factory chronologies that only work while you are standing beside the line.

Nanshan meetings end with polite interest, and the memo that travels overseas still reads like a specification.

A list of dates and certifications, in place of a turn a champion can repeat.

You add more plant anecdotes and still leave a Futian champion without a turn they can keep.

Evenings go to a longer draft that is no easier to retell.

The night after a Houhai briefing is spent expanding the chronology, and Monday's buying-office call still starts from a product sheet.

Then the champion cannot carry the story upstairs.

A European or Southeast Asian purchasing team often decides once you have left, and only a clear turn survives that retelling.

Why do Factory chronologies that only work while you are standing beside the line and a list of dates and certifications, in place of a turn a champion can repeat keep repeating and never go away?

Shenzhen business stories often begin at the founding and walk the line, the certifications and the product map, then stop. When a buying office has already seen the catalogue, a chronology is difficult to take further, and the internal retelling sounds like a specification. It's like describing every station on the line and never saying why this order should exist.

How Future of Selling can help

Leave a turn a champion can take further after they leave the plant.

Most buyers prefer to research on their own first. A Shenzhen story that is only a list of units is hard for a buying office to carry upstairs.

Spend the short share of time a briefing still gives a founder.

Buyers spend only 17% of their buying time with suppliers. A chronology of the plant wastes the minutes a room will actually listen.

Give a retellable story to organisations that are still being formed.

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Those Shenzhen briefings still need a turn a new enterprise can take internally, not only a longer factory history.

Get the next briefing ready.

The next Houhai or plant-visit story should be one a colleague can retell, even if you are already with another buyer.

New foreign-invested enterprises in China

70,392

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.

Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Practise the Shenzhen story while the next plant visit or buyer briefing is still being booked

Apply for Future of Selling storytelling coaching in Shenzhen

Where are we located?

  • Regus Anlian Centre, 26/F, 4018 Jin Tian Road, Futian District, Shenzhen 518026, China
  • Regus Ping An International Finance Centre, 85/F, Ping An Finance Centre, 5033 Yi Tian Road, Futian District, Shenzhen 518033, China

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Contact Us

Tell us about the origin or product story you have to tell, the overseas or industry audience, and the date of the Shenzhen briefing. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling storytelling coaching in Shenzhen

Frequently asked questions

How do you tell stories with data?
Start with the human situation, use one key number to show the impact and explain what changed.
How do you make a story shorter?
Cut the background, start close to the turning point and keep only the details that support the point.
What is storytelling for startups?
Using the founder's story, customer stories and the vision to help investors, partners and early customers understand the company. Storytelling for startups also helps with hiring.
What is narrative coaching?
Working on how a person or company tells its story, so it is clear, consistent and useful in real conversations. Narrative coaching often starts with the founder story.