FUTURE OF SELLING · JASON LIM
What if an export champion in Nanshan could take your product story into a buying office you will not enter? Imagine one turn they can use upstairs, not a packing list of features. It's like handing over one finished unit they can show, not emptying the whole catalogue onto the table. Even if the work is technical and facts have always led, those facts can still be made to travel.
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Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
He closed over $7 million in deals, so a Shenzhen product story is built for a buying office to explain later, not as entertainment beside the line.
He started coaching basketball at 16, and a hardware story is trained the same way: a short plan, a turn, a close, then a review.
Graduates who applied the method have produced 8-figure results; two of their stories are lower on the page, and a Nanshan story is run out loud with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Futian story is tested on whether a colleague could retell it if the founder is already with a buyer.
The story has a turn a champion can repeat after a plant visit, not only a list of dates and certifications.
You practise it out loud on the briefing you already have, including a version that works when the unit is not in your hands.
P.I.T.C.H. keeps a Houhai story short enough to survive an internal memo the next morning.
The storytelling coaching in Singapore method, applied for Shenzhen rooms.
You find the turn — the moment an export buyer should care — and cut the plant chronology that does not serve it.
Power, Intent, Teach, Close and Habits are used on the Shenzhen story, the opening, and the close a champion should be able to retell.
You tell it out loud, then have someone else retell it, until the version that travels is the one you meant.
When the story belongs in a deck, use pitch deck coaching in Shenzhen. When it has to hold an industry hall, use keynote speaker coaching in Shenzhen.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“I raised my rates by 30%”
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
A Nanshan briefing covers the founding and the plant, and the buyer still cannot repeat why they should change supplier.
On the factory floor it lands; in a Futian memo the next day it becomes a product sheet.
Each group has its own history, and the person who has to brief the overseas office is left to invent a single version.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A Shenzhen story that is only a list of units is hard for a champion to take any further after they leave the plant.
Nanshan meetings end with polite interest, and the memo that travels overseas still reads like a specification.
You add more plant anecdotes and still leave a Futian champion without a turn they can keep.
The night after a Houhai briefing is spent expanding the chronology, and Monday's buying-office call still starts from a product sheet.
A European or Southeast Asian purchasing team often decides once you have left, and only a clear turn survives that retelling.
Shenzhen business stories often begin at the founding and walk the line, the certifications and the product map, then stop. When a buying office has already seen the catalogue, a chronology is difficult to take further, and the internal retelling sounds like a specification. It's like describing every station on the line and never saying why this order should exist.
Most buyers prefer to research on their own first. A Shenzhen story that is only a list of units is hard for a buying office to carry upstairs.
Buyers spend only 17% of their buying time with suppliers. A chronology of the plant wastes the minutes a room will actually listen.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Those Shenzhen briefings still need a turn a new enterprise can take internally, not only a longer factory history.
The next Houhai or plant-visit story should be one a colleague can retell, even if you are already with another buyer.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the origin or product story you have to tell, the overseas or industry audience, and the date of the Shenzhen briefing. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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