FUTURE OF SELLING · JASON LIM
What if a Houhai industry hall still quoted one sentence on the way out? Imagine an export or tech audience leaving with an idea they can take back to a buying office, not a tour of the line. It's like setting one tool on the bench and letting the room use it, not emptying the whole cabinet. Even if the slot is short and the room is mixed-language, that talk can still be built to move them.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a keynote is built to move a Shenzhen industry hall toward an idea, not to display a career or a plant.
He started coaching basketball at 16, and a keynote is rehearsed under a running clock, one timed section after another.
Graduates who used the method have produced 8-figure results; two of their stories are below, and a Nanshan opening is practised with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Futian slide that only proves the speaker was in the building is cut.
The hall leaves with one sentence a buying office can keep, even if they forget the product map.
You rehearse the opening under a clock, including the moment a technical audience starts to drift.
P.I.T.C.H. keeps the talk on one idea, so a Houhai or industry event is not used as a company tour.
The keynote speaker coaching in Singapore method, applied for Shenzhen rooms.
You name the one idea an export or tech hall has to keep, then cut plant history and product detail that do not serve it.
Power, Intent, Teach, Close and Habits are used on the Shenzhen keynote, the opening, and the close that should travel after the event.
You run the talk under time, with feedback after each pass, until the first minutes hold without a rush to the slides.
If the brief is a small executive review rather than a hall, use executive presence coaching in Shenzhen or presentation coaching in Shenzhen.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.
“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”
“The beauty of this strategy is that it will give me triple the profits as compared to the strategy I had in mind to get me to $500,000!”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).

Jason Lim was once an extreme introvert who dreaded the stage. A financial scam wiped out his family's savings. In 2020, he also lost everything he had built. He rose again by learning to say what his work was worth, so the other person could truly hear it. He shaped that skill into Future of Selling, where he now teaches P.I.T.C.H.
His first teaching role was as a basketball coach, at 16. Later he closed over $7 million in deals. He studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Today he helps founders win without losing what truly matters. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio are among those who have trained with him.
After a Nanshan industry slot, people remembered the company name and nothing a buying office could use the next day.
Slides of the plant and the roadmap filled the time, and the idea the hall needed never arrived.
By the time a Futian speaker finished the preamble, the room had already drifted.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Buyers spend only 17% of their buying time with suppliers. A Shenzhen keynote opening has to earn the remaining minutes, not spend them on a walk through the plant.
Invitations to Nanshan industry slots slow down, because the last hall left with a company name and no sentence a buying office could use.
You add more product proof and still feel a Futian room drift once the plant tour starts.
The night after a Houhai slot goes to the first eight minutes you wish you could have again, and the next invitation is already harder to get.
A Nanshan conference hour is hard to win twice in the same year, and a flat talk is what the market remembers.
Shenzhen keynotes often walk the company's history, the line and the product map, and leave a hall with no sentence a buying office can keep. When the audience has already seen the catalogue, a slow opening is difficult to repair, and the rest of the hour follows the slides. It's like giving a factory tour in a dark auditorium: the work is real, and no one leaves with a sentence they can use.
Buyers spend only 17% of their buying time with suppliers. A Shenzhen keynote opening has to earn those minutes, not spend them on a walk through the plant.
Most buyers prefer to research on their own first. The first minute has to add a line a buying office can use, not a longer company history.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Those Shenzhen halls still need one idea they can take away, even when the organisations in the seats are new.
The next Houhai or industry keynote should open calmly, even if a technical question arrives early.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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