FUTURE OF SELLING · JASON LIM
What if a Futian export review granted you the floor in the opening minute? Imagine an overseas chair deciding, early, that the visit still needs you in it. It's like a firm handshake at the plant gate, not a shuffle through the folder. Even if the review is in a second language, the opening can still be drilled until it stands.
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Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
He closed over $7 million in deals, so presence is coached for a Futian buyer review that can decide, not for a performance at the plant.
He started coaching basketball at 16, and a Shenzhen opening is trained under that pressure, not only in a quiet office before the visit.
Graduates using the method have produced 8-figure results; two of their stories are lower down, and a Nanshan first minute is drilled with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Futian opening is worked until an early question from an overseas chair does not undo it.
The first minute is designed so an export chair can already see why the visit still needs you, even when the hour is bilingual.
You practise interruptions, silence and a language switch on the live buyer review you already have.
P.I.T.C.H. keeps a Houhai buyer review on a decision, so the folder supports the speaking instead of taking it over.
The executive presence coaching in Singapore method, applied for Shenzhen rooms.
The work starts by naming the moment a Shenzhen buyer review usually tightens: an early question, a pause, or a switch into English.
Power, Intent, Teach, Close and Habits are used on the opening an export chair hears, the turn after a plant question, and the close a champion can take upstairs.
The live review is run against a clock, with a bilingual stretch included, until the visit can open without a grab for the folder.
When the next room is a larger industry talk, use public speaking training in Shenzhen. When the brief is the slides for a board pack, use presentation coaching in Shenzhen.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“Jason’s presentation technique worked like a charm. My clients responded exactly the way Jason predicted it would be with his unique languaging patterns.”
“My clients were so impressed they want me to become their local director of their new company.”
Leon Pang, CEO, Brainwise Franchisee, NeurocodeSG. Programmes attended: Diamond Consult, Facebook Ads Mastery, Perfect Client System, Trustable Brand.

At 29, Jason Lim was appointed by Summit Capital and began an Asia speaking tour: Kuala Lumpur, Penang, Johor Bahru, Bangkok, Hanoi and Ho Chi Minh City. In 2018, the Freedom Asia tour put him on stage, teaching founders how to close. He had once dreaded rooms like those.
After entering sales at 21, he went on to close over $7 million in deals. He is the founder of Future of Selling, under DreaMaker Ventures, and the creator of P.I.T.C.H. At 16, he had already started coaching, with basketball. He learned his craft from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
An export buyer leaves the Nanshan line able to describe the unit, and the formal hour still opens from their notes, not from a decision you stated.
In Futian, a technical point lands first, and the remaining time is spent defending a unit instead of leading the close.
When the review turns bilingual, the manner shortens, and the people who sign stop waiting for you to set the point.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. Presence in a Futian buyer review has to show, early, why the visit still needs you in the room, not only another walk of the plant.
Hardware accounts start asking for 'someone from the Shenzhen plant', and overseas sign-off stops waiting for you to take the floor.
Another pack of certifications is added, and you still walk out of a Nanshan review having watched the chair run the hour.
The evening after a Houhai visit goes to the question that met a thicker folder, and Monday's cross-border call begins in the same thin manner.
A European or Southeast Asian buying team describes the plant, not you, and that is the version the people who sign get to hear.
Shenzhen founders often add more product proof for a formal export review, and still watch the opening collapse when an overseas chair cuts in or the room switches language. Once a buying office has already walked the line in its own reading, a rushed start is difficult to repair, and the rest of the visit is spent protecting the specification. It's like arriving at a factory audit with a heavier binder, and no composure when the first question lands.
Most buyers prefer to research on their own first. Presence in a Futian export review has to earn the remaining time of a chair who has already read the pack or walked a similar line.
Buyers spend only 17% of their buying time with suppliers. A review that is only a folder read aloud spends that share poorly.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. Those Shenzhen buyer reviews still have to be held with calm authority, even when the organisation is new.
The next Houhai or Futian buyer review should be practised before the overseas side is in the room.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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