FUTURE OF SELLING · JASON LIM
What if every overseas enquiry moved through the same clear steps from first email to purchase order? Imagine knowing, for each importer, whether they are waiting on a sample, a quote, a certificate or a decision. It's like a production routing sheet that shows exactly which station a unit is at. Even if your current pipeline lives in emails and chat threads, the stages can still be defined.
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Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so the export stages he helps you design follow how buyers commit, not how a tracker likes to count.
He started coaching basketball at 16, and a game plan only works if each play has a clear purpose; sales stages are designed the same way.
Graduates using the method have produced 8-figure results; two of their stories appear below, and export stages are designed around the same method.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A busy Shenzhen export team gets a system that is simple and repeatable.
Stages are defined by importer commitments, so a sample or quote only counts when the buyer has agreed something specific.
The process covers distributors, platforms and direct buyers, with shared stages where the decisions are the same.
P.I.T.C.H. puts a clear ask at each stage, so deals stop drifting between quote and order.
The sales process coaching in Singapore method, applied for Shenzhen rooms.
We trace a handful of recent export deals, won and lost, and write down what the buyer actually agreed at each point.
Power, Intent, Teach, Close and Habits shape a set of sales stages defined by buyer commitments, such as an agreed sample test, rather than by your own activity.
Your team runs the new stages on live overseas deals with us, and we adjust them until the pipeline review matches what buyers are really doing.
If the stages are fine and the problem is how reps run each conversation, see sales training in Shenzhen. For a wider commercial diagnosis, see B2B sales consulting in Shenzhen.
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading.
“Within days after I implemented his insights, I closed my biggest deal yet with full payment collection upfront!”
Jeffrey Teo, CEO, Ace Your Econs.

"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.
Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
The tracker in Nanshan shows a large pipeline, and most of it is price checks from importers who will never order.
A buyer receives the sample with no agreed test or date, and the follow-up email asks only whether it arrived.
Distributor deals, platform orders and direct importers each move differently, and nobody can compare them.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. An export process that starts counting only at the quote misses most of the decision.
Quotes pile up in the tracker, and nobody can say which ones are real opportunities and which are price checks.
Samples ship without an agreed test plan, so buyers try them when convenient and the follow-up has nothing to anchor it.
The factory plans capacity on hope, and late-night calls with overseas buyers decide what gets built next month.
Without stages that reflect what buyers have actually agreed, production and sales are both surprised, and margins pay for it.
Many Shenzhen export businesses track sales as a sequence of internal tasks: quote sent, sample shipped, follow-up emailed. Those steps describe your activity, not the importer's decisions, so a deal can look advanced while the buyer has not agreed to anything. It's like counting units through the paint shop without checking whether anyone ordered that colour.
Most buyers prefer to research on their own first. An export process has to account for that hidden research, not start counting at the first quote.
Buyers spend only 17% of their buying time with suppliers. A Shenzhen sales process should make each of those conversations end with a clear commitment.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New buyers often have unclear approval paths, which a good process helps your team uncover early.
Working on live export deals means the new stages are already in use when the next wave of enquiries arrives.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about how an overseas enquiry becomes an order today, where it gets stuck, and the Shenzhen season you want it fixed for. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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