FUTURE OF SELLING · JASON LIM
What if an importer heard your pitch and understood why switching from their current supplier is worth the risk? Imagine naming the problem they have with today's source, showing how you remove it, and asking for a trial order. It's like offering a buyer a clear upgrade path instead of a longer catalogue. Even if they already have a supplier they are comfortable with, your pitch can still earn a trial.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a Shenzhen export pitch is coached to win a trial order, not a request for a price list.
He started coaching basketball at 16, and a pitch is rehearsed like a play, then reviewed.
Graduates applying the method have produced 8-figure results; two of their stories appear further down, and export pitches are rebuilt with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Nanshan pitch the rule is to answer the switching risk before the price.
The pitch starts from the buyer's current source, so the reason to switch is clear.
Switching risk is addressed directly, which is often what holds an importer back.
P.I.T.C.H. ends with a specific ask, such as a trial order.
The sales pitch coaching in Singapore method, applied for Shenzhen rooms.
We hear your current sales pitch as an importer would and note where it repeats what the buyer already knows.
Power, Intent, Teach, Close and Habits rebuild the pitch: the buyer's problem with their current source, how you remove it, the proof, then the ask for a trial order.
You rehearse with us, including the buyer's objections on switching risk and price, until the pitch holds.
If buyers stall at price talks after the pitch, see negotiation training in Shenzhen. If meetings are hard to get at all, see sales prospecting training in Shenzhen.
“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”
Shawn Khoo, CEO, 8Yolk Design Studio.
“Life was just moving along, and I wanted to see what I could get out of it.”
“I became more mindful of who I’m speaking to and how I communicate.”
Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.
He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
Factory size, lines and certifications fill the first minutes in the Nanshan meeting, and the buyer waits for the point.
The importer is happy enough with the current source, and nothing in the pitch makes the change feel safe.
Without a clear reason to switch, the conversation ends in a price comparison.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A sales pitch that lists capacity and certifications repeats what they already found.
Pitches to importers end with 'send your price list', and the conversation becomes a quote comparison.
Distributors agree to stock a product and never push it, because the pitch gave them nothing to resell.
Follow-up messages across time zones fill your nights, and the pitch that should have done the work is unchanged.
Without a reason to accept the switching risk, the buyer renews the existing relationship and your sample sits on a shelf.
Shenzhen export pitches often follow the supplier's view: company history, factory size, certifications, price. Importers already sourcing elsewhere need a reason to change, and a capability list does not supply one. It's like advertising a new phone by listing the factory where it was made.
Most buyers prefer to research on their own first. A Shenzhen pitch has to give a reason to switch that research does not.
Buyers spend only 17% of their buying time with suppliers. A sales pitch has to use that time to address switching risk.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New buyers are choosing suppliers, and a clear pitch helps them choose you.
Working on the next real pitch means the buyer hears the stronger version.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the buyer you are pitching, what they currently source, and the date of the pitch. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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