Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Sales Pitch Coaching in Shenzhen for Founders and Account Executives

What if an importer heard your pitch and understood why switching from their current supplier is worth the risk? Imagine naming the problem they have with today's source, showing how you remove it, and asking for a trial order. It's like offering a buyer a clear upgrade path instead of a longer catalogue. Even if they already have a supplier they are comfortable with, your pitch can still earn a trial.

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We reply personally on WhatsApp within one business day.

Since 2016, his events have reached 100,000+ founders across Asia.

Our graduates have produced 8-figure results and beyond.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Why learn from Jason Lim?

A seller before a coach.

He closed over $7 million in deals, so a Shenzhen export pitch is coached to win a trial order, not a request for a price list.

Coaching since his teens.

He started coaching basketball at 16, and a pitch is rehearsed like a play, then reviewed.

His graduates show the method works.

Graduates applying the method have produced 8-figure results; two of their stories appear further down, and export pitches are rebuilt with it.

Mentored by renowned teachers.

He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. In a Nanshan pitch the rule is to answer the switching risk before the price.

Why is Future of Selling the best sales pitch coaching in Shenzhen?

A proven framework.

The pitch starts from the buyer's current source, so the reason to switch is clear.

An easy, step-by-step system.

Switching risk is addressed directly, which is often what holds an importer back.

Fast results.

P.I.T.C.H. ends with a specific ask, such as a trial order.

How sales pitch coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    We hear your current sales pitch as an importer would and note where it repeats what the buyer already knows.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits rebuild the pitch: the buyer's problem with their current source, how you remove it, the proof, then the ask for a trial order.

  3. 3

    Learn the art and science of closing and countering objections.

    You rehearse with us, including the buyer's objections on switching risk and price, until the pitch holds.

If buyers stall at price talks after the pitch, see negotiation training in Shenzhen. If meetings are hard to get at all, see sales prospecting training in Shenzhen.

Top reviews for Future of Selling by export and cross-border sellers who pitch importers, distributors and overseas retail buyers in Shenzhen: Success Stories and Transformations

“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”

Shawn Khoo, CEO, 8Yolk Design Studio.

“Life was just moving along, and I wanted to see what I could get out of it.”

“I became more mindful of who I’m speaking to and how I communicate.”

Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.

See the receipts

Sharpen the Shenzhen sales pitch before the importer's next sourcing review

Apply for Future of Selling sales pitch coaching in Shenzhen

Who is Jason Lim?

Jason Lim, sales pitch coaching coach for Shenzhen clients coached online

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.

He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.

Are you facing this right now?

The pitch is a capability list.

Factory size, lines and certifications fill the first minutes in the Nanshan meeting, and the buyer waits for the point.

Switching risk is never addressed.

The importer is happy enough with the current source, and nothing in the pitch makes the change feel safe.

Price becomes the only argument.

Without a clear reason to switch, the conversation ends in a price comparison.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Importers usually know what many Shenzhen suppliers offer before you pitch.

Most buyers prefer to research on their own first. A sales pitch that lists capacity and certifications repeats what they already found.

A pitch that sounds like every other Shenzhen supplier.

Pitches to importers end with 'send your price list', and the conversation becomes a quote comparison.

Capacity, certifications and price, with no reason to switch.

Distributors agree to stock a product and never push it, because the pitch gave them nothing to resell.

You chase the same buyers every evening.

Follow-up messages across time zones fill your nights, and the pitch that should have done the work is unchanged.

Then the importer stays with their current supplier.

Without a reason to accept the switching risk, the buyer renews the existing relationship and your sample sits on a shelf.

Why do A pitch that sounds like every other Shenzhen supplier and capacity, certifications and price, with no reason to switch keep repeating and never go away?

Shenzhen export pitches often follow the supplier's view: company history, factory size, certifications, price. Importers already sourcing elsewhere need a reason to change, and a capability list does not supply one. It's like advertising a new phone by listing the factory where it was made.

How Future of Selling can help

Pitch to buyers who know the market.

Most buyers prefer to research on their own first. A Shenzhen pitch has to give a reason to switch that research does not.

Make the pitch meeting count.

Buyers spend only 17% of their buying time with suppliers. A sales pitch has to use that time to address switching risk.

Pitch to buyers still building supply chains.

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. New buyers are choosing suppliers, and a clear pitch helps them choose you.

Coach the pitch before the sourcing review.

Working on the next real pitch means the buyer hears the stronger version.

New foreign-invested enterprises in China

70,392

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.

Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Coach the distributor pitch while the buyer is still comparing suppliers

Apply for Future of Selling sales pitch coaching in Shenzhen

Where are we located?

  • WeWork KONKA Building, 18/F, Block A, Konka Building, No. 28 Ke Ji South 12th Road, Technology Park, Nanshan District, Shenzhen, China
  • Regus Ping An International Finance Centre, 85/F, Ping An Finance Centre, 5033 Yi Tian Road, Futian District, Shenzhen 518033, China

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Contact Us

Tell us about the buyer you are pitching, what they currently source, and the date of the pitch. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling sales pitch coaching in Shenzhen

Frequently asked questions

When should price come up in a sales pitch?
After the buyer has agreed what the problem costs them. Said too early, price becomes the whole conversation; said too late, it feels like a trap. In a B2B sales pitch, the price often goes to finance later, so name the cost of the problem clearly.
What is a good sales pitch template for a first meeting?
Problem in the buyer's words, cost of leaving it, one way of seeing it, one proof point, then two options and a date. Five short parts, spoken in about two minutes. Most sales pitch format guides follow the same order.
How do you handle "we already have a supplier" during a pitch?
Agree, then ask what they would change about the current setup if they could. The answer tells you whether there is a problem worth pitching to.
How do you tailor one sales pitch to different buyers?
Keep the structure, change the problem and the proof. A finance head hears cost and risk; an operations lead hears workload and time saved. Good sales pitch examples always change the proof for the listener.