FUTURE OF SELLING · JASON LIM
What if the keynote ended with people booking a conversation, not just clapping? Imagine no more fading into applause, and finally a signature talk that points the room to one clear next step. Even if you have only ever spoken from slides in a meeting, you can still hold a stage. It's like finishing a concert with the audience already standing, not waiting for an encore that never comes.
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Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
He has sat where you sit: the $7M+ came from rooms he had to hold himself, so a keynote is coached as a close, not as theatre.
Two decades of coaching, starting at 16, means the talk is drilled the way a play is drilled: opening, pause, ask, repeat.
Two graduate stories are further down the page, each one tied to 8-figure results from the same method.
You will see Chet Holmes and Bob Proctor in the list that his story below sets out.
P.I.T.C.H. gives the keynote a single decision, so the last two minutes are an ask, not a thank-you and a fade.
No theory dump: each step comes with a drill on your own keynote speech, and the next step starts only when it sticks.
You work on the signature talk you already have, so the next stage date uses it, not a new script written for someone else.
The keynote speaker coaching in Singapore method, applied to talks given in Bangkok rooms.
A room decides whether to act in a set order. You learn that order and build the keynote structure around it.
Power, Intent, Teach, Close and Habits, applied to your keynote speech, your stories and the last line before you leave the stage.
You rehearse the ask and the questions after the talk until both sound like you, not like a borrowed closer.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.
“Life was just moving along, and I wanted to see what I could get out of it.”
“especially the templates and trigger lists of what to say when you’re speaking to different types of audiences. It made everything more practical and immediately usable.”
Tan Shi Liang, Owner, Legendary Fisherman. Programmes attended: Speed of Yes, 1Pitch™ Persuasion System.

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
The talk landed, and the ending never told them what to do, so the energy left with the applause.
Each anecdote is interesting on its own, and the thread that should tie them to one decision is missing.
The speech feels complete without the ask, so you skip it or rush it as you leave the stage.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most people prefer to look a speaker up before they arrive. A keynote that only repeats your biography tells them nothing they could not have found.
You are booked again for the energy, and the business outcome of the keynote stays accidental.
The speech gets longer, and the ask is still the weakest part.
You leave the venue replaying the last two minutes, and the next booking already feels like unfinished work.
A conference, a client forum or a company off-site uses the same ending that has been winning claps and no conversations.
The keynote is written as a performance to be liked, not as a case for a decision. When the last two minutes have no ask, the room has nothing to do with the goodwill it just felt. It's like cooking a meal and never calling anyone to the table.
The talk is rebuilt with Jason's P.I.T.C.H. method, which the Future of Selling page sets out in full.
Only 17% of buying time goes to suppliers. A keynote in front of those people has to end on something they can act on.
People will research you on their own; what they still want in the room is a judgement they cannot get from a page. A speech coach helps you give it, then ask for a conversation.
A record year of promotion applications is shown in the country card; your meeting still has to earn a next step. Conference and forum audiences in that climate still need a reason to book you after the applause.
We design an ask a Bangkok audience can accept in public, so people know how to continue after they leave their seats.
Record investment applications in Thailand
THB 1,876,653 million
Investment promotion applications received by Thailand's Board of Investment in 2025, across 3,370 projects: 67% higher in value than in 2024.
Source: Thailand Board of Investment press release on 2025 results (January 2026)
Bangkok's registered population
5,455,020
People registered as living in Bangkok in 2024, per Thailand's National Statistical Office.
Source: National Statistical Office of Thailand, Statistical Yearbook Thailand 2025, Table 1.6
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the keynote, the audience and the date you go on stage. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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