FUTURE OF SELLING · JASON LIM
What if the next Hong Kong keynote filled conversations afterwards, not only the applause? Imagine a signature talk you can give again with the same close, and a few people who stay behind to book. Even if you have never enjoyed a microphone, you can still hold a large room. It's like turning a ballroom into a series of private tables: people feel spoken to, and a few wait to continue.
COACH MY KEYNOTE (ONLINE)We reply personally on WhatsApp within one business day.
Since 2016, his events have reached 100,000+ founders across Asia.
20+ years of coaching, starting with basketball at 16.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
The $7M+ came from talks that had to sell, so a keynote is coached as a conversation with a close, not as a performance only.
He has been coaching since sixteen, and this work is repetition of the actual keynote, not a new script the night before.
The method has produced 8-figure results for its graduates. Two of their stories are on this page.
They include Bob Proctor and Joel Bauer. The full list is in his story below.
P.I.T.C.H. gives the keynote a point, a story and a clear invitation, so a Hong Kong audience knows what to do when the talk ends.
We lock the one idea and the close first, then the stories that serve them, so the talk does not become a new essay every night.
You work on the talk you will give next, so the event uses the new version, not a later rewrite.
Built from the keynote speaker coaching in Singapore work, then applied to a Hong Kong signature talk.
You choose the one idea a Hong Kong audience should leave with, then drop anything that does not serve it.
Power, Intent, Teach, Close and Habits become the backbone of the talk, including a close that is allowed to ask.
You rehearse until the talk can be given again, with the same close, without a late-night rewrite.
“I have been in this business for quite while, but this course has cleared up a lot of doubts and strategies that I should use.”
“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”
Shawn Khoo, CEO, 8Yolk Design Studio. Programmes attended: Facebook Ads Mastery.
“Although it was only for a short 2 hours, I've gained a lot of insights on how I should position my business for greater success.”
Ethan Lin, Co-Founder, Mindreader AI.

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
The opportunity in the room walks out with no next step.
You do not have a signature talk you can trust twice.
The audience keeps the anecdote and loses the idea.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so a keynote has to offer a point of view they did not already get from a search.
Praise arrives, and the calendar does not.
The work does not compound.
The talk still has no reliable close.
If the talk has no close, you leave with praise and an empty calendar.
Speakers write for interest and forget the close, because asking feels commercial. The room enjoys the talk and does not know what to do next. It's like a shop that lights the window and never opens the door.
Even a long keynote is a short window next to the rest of their week. The talk should use it to make one point well.
Audiences still want a view they can apply. A useful close is worth more than a clever last line.
InvestHK helped 560 companies set up or expand in Hong Kong in 2025. Industry stages often include those leaders.
Hong Kong had more than 5,200 startups in 2025. A signature talk is how some of them decide to come and find you afterwards.
Companies setting up in Hong Kong
560
Overseas and Mainland companies InvestHK helped set up or expand in Hong Kong in 2025, a record high and 4% more than in 2024.
Source: Hong Kong SAR Government press release, 26 January 2026
Startups in Hong Kong
5,200+
Startup firms in Hong Kong in 2025, an 11% year-on-year increase, employing nearly 20,000 people.
Source: news.gov.hk, “Startups thriving in HK”, 26 January 2026 (InvestHK data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the event, the audience, and the close you want to be able to make. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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