FUTURE OF SELLING · JASON LIM
Negotiation Training in Kuala Lumpur for Sellers Tired of Giving Away the Margin
What if procurement asked for a discount and you could smile, hold your number and still win the deal? Imagine the payment-terms argument ending in one meeting instead of six weeks of email. Even if the buyer is a large group with a tough procurement team, you can still negotiate as an equal. It's like haggling at Petaling Street where the stall owner, for once, is you.
APPLY FOR NEGOTIATION TRAININGWe reply personally on WhatsApp within one business day.
20+ years of coaching, starting with basketball at 16.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Why learn from Jason Lim?
He has done what he teaches.
Jason has closed over $7 million in deals, so he knows what it takes to hold a price at the table.
He started coaching young.
His mentors include Chet Holmes and Marshall Thurber, and their thinking on value runs through every session.
His graduates show the method works.
Graduates who applied the method have reached 8-figure results; you can read two of their stories below.
Trained by renowned mentors.
Think Joel Bauer and Tony Robbins. His story below has the complete list.
Why is Future of Selling the best negotiation training in Kuala Lumpur?
A proven framework.
P.I.T.C.H. builds value before price comes up, so the negotiation starts from your number, not theirs.
An easy, step-by-step system.
Each skill is taught, drilled and then used on your real next price negotiation, so nothing stays theory.
Fast results.
You prepare for a negotiation already on your calendar, so the training is used on a real date.
Uses the method from our negotiation training in Singapore, tuned for KL procurement and family-business buyers.
How negotiation training with Future of Selling works
- 1
Learn the rules of selling.
You learn how buyers decide what is fair, so you set the frame before procurement does.
- 2
Learn P.I.T.C.H., Jason's signature method.
Power, Intent, Teach, Close and Habits applied to your proposal, your concessions and your walk-away point.
- 3
Learn the art and science of closing and countering objections.
You rehearse the hard moments, such as the last-minute discount request, until you can answer without flinching.
Top reviews for Future of Selling by founders and sales teams in Kuala Lumpur: Success Stories and Transformations
“I raised my rates by 30%”
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.
“Competition is high in my industry scene with new brands popping up every other week.”
“In just 3 weeks, I increased my margins and my sales improved by 20%! I've also managed to increase my Average-Order-Value per transaction by 30%.”
Wee Jun Wei, Managing Director, Lara-J. Programmes attended: Diamond Consult.
Walk into the next price talk with a plan
Apply for Future of Selling negotiation coaching in KLWho is Jason Lim?
When Covid arrived in 2020, Jason Lim lost everything he had built. He spent nights on any friend's couch that would take him, and still he kept teaching. He turned the speaking and closing skills that had saved him into Future of Selling.
Starting in sales at 21, he had already closed over $7 million in deals. At 16, he began coaching on a basketball court. Today he is the founder and mentor behind DreaMaker Ventures. He learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have worked with him. He wants them to succeed without giving up the people who matter.
Are you facing this right now?
You cut the price to save the deal.
The buyer did not even ask that hard.
Procurement controls the timeline.
Every round adds a new demand and a new delay.
You fear walking away.
So you accept terms you would never offer on purpose.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
What happens if this continues?
Only 17% of buying time.
Gartner found buyers spend only 17% of their buying time meeting suppliers, so a price talk you have not prepared for is hard to recover in that time.
Discounts given before anyone asks.
Each discount becomes the starting point for the next renewal.
Payment terms that keep getting longer.
Your team concedes to close the month, and profit quietly shrinks.
It follows you home.
You check the margins at midnight and wonder why growth feels so tiring.
Then the contract that loses money.
You win the big account, and the margin you gave away makes it the year's least profitable deal.
Why do shrinking margins and endless price rounds keep repeating and never go away?
It is easy to walk into a negotiation without having agreed, even with yourself, what you will trade and what you will not. Without that plan, every request feels urgent and every concession looks small. It's like going to a car showroom with no budget in mind, and leaving with the extended warranty, the tinting and the floor mats.
How Future of Selling can help
Prepare for the meeting you get.
Supplier meetings take only 17% of a B2B buyer's purchase time, all suppliers combined, so preparation decides how well you use it.
A record investment year.
Approved investment in Malaysia hit a record RM426.7 billion in 2025. You plan what to trade before the meeting, so a discount stops being the default.
Third among the states.
Third among the states, Kuala Lumpur secured RM63.3 billion of approved investment in 2025. You practise holding your number on the contracts you are negotiating now.
Be the seller buyers consult.
Buyers who avoid reps still value a seller's judgement on fit. Advising, not discounting, is what earns room on price.
Record investment approved in Malaysia
RM426.7 billion
Approved investments in Malaysia in 2025, the highest level ever recorded and an 11.0% increase from RM384.4 billion in 2024, across 8,390 projects.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Kuala Lumpur
RM63.3 billion
Approved investments for W.P. Kuala Lumpur in 2025, third among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
Keep the deal and keep the margin
Apply for Future of Selling negotiation coaching in KLWhere are we located?
- WeWork Mercu 2, Mercu 2, Level 40, No. 3 Jalan Bangsar, KL Eco City, Kuala Lumpur, Federal Territory of Kuala Lumpur 59200, Malaysia
- JustCo Menara Hap Seng 3, Level 23, No. 1 & 3, Jalan P. Ramlee, 50250 Kuala Lumpur, Malaysia
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Contact Us
Tell us about the deal under negotiation and what the buyer is asking for. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.