FUTURE OF SELLING · JASON LIM
What if people in your market could introduce you in one sentence that you would actually want them to use? Imagine a personal brand that is specific, and a set of talks, posts and meetings that all say the same thing. Even if you have collected titles, awards and a messy feed, you can still choose one sign to stand under. It's like choosing one sign above the shop, instead of hanging every award in the window.
APPLY FOR THE PERSONAL BRANDING COURSE (ONLINE)We reply personally on WhatsApp within one business day.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
He closed over $7 million in deals, so personal branding is built to help you sell and be chosen, not to collect likes.
He started coaching basketball at 16, and a position is practised out loud until other people can repeat it.
Graduates who applied the method have produced 8-figure results; two of their stories appear further down, and a Shanghai position is built with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. The work stays on one line you will actually use.
P.I.T.C.H. turns a personal brand into a clear offer: who you help, what changes, and what you want people to do next.
One line is chosen and tested in a real introduction before any other line is added.
You work on the introductions, talks and pages you already use, so the new position is tested in public quickly.
The personal branding course in Singapore method, applied for Shanghai rooms.
You learn how buyers and peers actually describe you today, and you choose a position they can remember.
Power, Intent, Teach, Close and Habits applied to your story, your proof and the calls to action you already have.
You rehearse the one-sentence introduction and the longer talk until both sound like the same person.
If the brief is a keynote or a sales story rather than the position itself, see keynote speaker coaching or storytelling coaching.
“I was barely making $2,000 a month, with poor enrollment. At that point, I was honestly desperate.”
“I managed to recover that $15,000 loss quickly—and beyond that, from January to June alone, we’ve already crossed $100,000 in revenue.”
Jeffrey Teo, CEO, Ace Your Econs. Programmes attended: Facebook Ads Mastery, Perfect Client System.
“Well, to my surprised that when he stood in front of the audience, not only he is able to hold himself well as a speaker, presenter but also the material that he started sharing with us was mind blowing.”
Tony Teng, Executive Director, Business Network International (BNI) Singapore.

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
There is no one sentence, and people remember a title instead of a point of view.
Online you sound like everyone in your industry, and in person you are more specific, or the other way around.
Awards, clients and posts sit side by side, and a stranger cannot tell what you stand for.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. A personal brand that is unclear on the page loses the meeting before it starts.
You are invited for the wrong work, or not invited, because the market cannot place you.
You post more often and still cannot say the line you want repeated.
Evenings go to a personal site or a feed that never settles on a position.
A room in Shanghai will use whatever short line it has, and a vague brand hands them the wrong one.
Most personal branding advice starts with visibility: more posts, more presence, more polish. A brand that cannot be repeated is just noise. In a market as crowded as Shanghai, one clear sentence beats a wall of proof. It's like opening three shopfronts for the same store, each with a different name.
People look you up before they meet you. The story they find should match the story you tell in the room.
Buyers still want a clear view on whether you are the right person. A personal brand should make that easy to repeat.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to choose a position those organisations can remember.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to pick one sentence the market here will actually use.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about how you want to be known, and the rooms or channels that have to carry it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
Apply for Future of Selling personal branding course in Shanghai