FUTURE OF SELLING · JASON LIM
What if a first-time reader could find the decision on slide one without squinting? Imagine a designed deck that makes the offer obvious, and an appendix that holds the detail without crowding the meeting. Even if the brand pack is messy and the last designer only prettied the old story, you can still get a file that travels. It's like clearing the fog on the windshield so the road is obvious.
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Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
He closed over $7 million in deals, so design serves the decision, not a decoration brief.
He started coaching basketball at 16, and decks are cut and rebuilt until the point is obvious at a glance.
Graduates applying the method have produced 8-figure results; two of their stories are below, and a Shanghai file is designed around the same order.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. The file is reviewed for a decision, not decoration.
P.I.T.C.H. is the spine of the design: one idea per slide, in the order the reader decides.
Each layout decision is tried on the first slide before any decoration is added.
You work on the file that has to go out next, so the new design is the one that is sent.
The presentation design in Singapore method, applied for Shanghai rooms.
Readers scan before they listen. You learn what must be visible on slide one, and design for that scan.
Power, Intent, Teach, Close and Habits turned into layout, hierarchy and a talk track that matches the page.
You rehearse the talk against the new design until the slides stop competing with the speaker.
Need the story rebuilt, not only the layout? See pitch deck coaching or presentation coaching.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.
“My clients were so impressed they want me to become their local director of their new company.”
“Jason’s presentation technique worked like a charm. My clients responded exactly the way Jason predicted it would be with his unique languaging patterns.”
Leon Pang, CEO, Brainwise Franchisee, NeurocodeSG. Programmes attended: Diamond Consult, Facebook Ads Mastery, Perfect Client System, Trustable Brand.

Jason Lim's first student was Jane, from Malaysia, who could not pay her rent and was ready to go home. After doing what he taught her, she became one of her company's top 10 sales producers for three months running. She also sent gifts home for Chinese New Year, for the first time. He says that moment lit a fire that went beyond money.
He built Future of Selling and created P.I.T.C.H. so more founders could get that result. At 16, he began teaching on a basketball court. After he learned to sell, he closed over $7 million in deals. He trained under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. People from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
The reader cannot see a hierarchy, and the speaker ends up apologising for the type size.
Logos are consistent, and the argument is still a jumble.
Neither version does both jobs, and the team keeps both alive.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so presentation design has to work as a document, not only as a backdrop.
Each review adds boxes and icons, and the choice gets harder to see.
You hire another designer and still hear that the story is unclear.
Nights go to lining up text boxes instead of tightening the offer.
Only a clear opening layout lasts through that reading, and a crowded page does not.
Most presentation design starts with the existing slides and tries to make them prettier. If the story is in the wrong order, polish makes the confusion look official. In Shanghai, the file often travels further than the speaker. It's like repainting a shop sign that still points down the wrong street.
Much of the decision now happens on the page. Layout should carry the point without you there.
Buyers still want to judge whether an offer fits. Design should make that judgement possible on slide one.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to design decks those organisations can read overnight.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to make a file they can forward without losing the offer.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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