Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Storytelling Coaching in Shanghai for Founders and Sales Leaders

What if the buyer or the hall could retell your story accurately to someone who was not there? Imagine a business story with a clear turn, and a close that is more than a list of features. Even if your work is technical and you have always led with facts, you can still make those facts travel. It's like turning a shipping manifest into a story people retell after they leave the dock.

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We reply personally on WhatsApp within one business day.

Our graduates have produced 8-figure results and beyond.

Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

Why learn from Jason Lim?

He closed the deals himself.

He closed over $7 million in deals, so a business story is built to be retold, not to entertain for its own sake.

Coaching since his teens.

He started coaching basketball at 16, and stories are practised as a sequence: a start, a turn, a close, then review.

Results his graduates can show.

8-figure results have been produced by graduates applying this method; two of their stories appear further down, and a Shanghai business story is built on it.

Mentored by renowned teachers.

He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A story is coached until it can be retold without you.

Why is Future of Selling the best storytelling coaching in Shanghai?

A proven framework.

P.I.T.C.H. gives the story a job: open with intent, teach through a turn, and close on an ask the room can repeat.

An easy, step-by-step system.

One story is tightened and retold out loud before a second story is built.

Fast results.

You work on the actual story you have to tell next, so the new version is the one the room hears.

How storytelling coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    You learn what makes a story travel inside a company, and you cut the parts that only make sense to you.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits applied to origin stories, customer stories and the story inside a pitch.

  3. 3

    Learn the art and science of closing and countering objections.

    You rehearse the turn and the last line until a colleague can repeat them without the slides.

If the story has to live in a pitch deck, see pitch deck coaching. If it has to hold a hall, see keynote speaker coaching.

Top reviews for Future of Selling by founders, sales leaders and speakers in Shanghai: Success Stories and Transformations

“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”

Vũ Ngọc Hoa, CEO, Enlightenment Education.

“I raised my rates by 30%”

“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”

Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

See the receipts

Don't let the next Shanghai room leave with a list instead of a story

Apply for Future of Selling storytelling coaching in Shanghai

Who is Jason Lim?

Jason Lim, storytelling coaching coach for Shanghai clients coached online

"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.

Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.

Are you facing this right now?

You start at the beginning of the company.

The audience needed the turn — what changed, and why it matters now — and they got a timeline.

Every fact feels important.

The story has no shape, and a listener cannot tell which line to keep.

The close is a summary of features.

There is no ask, and no line a champion can take upstairs.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

The story has to survive after you leave.

Most buyers prefer to research on their own first, so a story that is only a list is hard to take any further.

Stories that only work if you are there to tell them.

Meetings end with interest, and the internal retelling sounds like a product sheet.

A chronology instead of a turn.

You add more anecdotes and still cannot find the one story the room should keep.

It follows you home.

Evenings go to another draft that is longer, not clearer.

Then the champion cannot retell it.

A Shanghai committee often decides after you leave, and only a clear story survives that retelling.

Why do Stories that only work if you are there to tell them and a chronology instead of a turn keep repeating and never go away?

Most business storytelling advice starts with being more personal, or with more anecdotes. A useful story has a turn and a job: it helps someone else decide or explain. When that job is missing, stories become decoration. It's like packing a display window with every item in the warehouse.

How Future of Selling can help

Make the story travel without you.

A lot of the decision happens in a retelling. The story has to work in someone else's mouth.

Help the listener judge fit from the turn.

Buyers still want a view on whether an offer fits. A useful story makes that judgement possible after you leave.

Tell a story a new enterprise can repeat.

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to build a story those organisations can take internally.

Give Shanghai rooms a story that survives the corridor.

New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to leave a line a champion can retell upstairs.

New foreign-invested enterprises in China

70,392

New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.

Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026

New foreign-invested enterprises in Shanghai

6,361

New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.

Source: Shanghai Municipal Bureau of Statistics / NBS Survey Office in Shanghai, Statistical Communiqué on 2025, 30 March 2026

Buyers who'd rather skip the rep

61%

Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.

Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024

Get the story retellable, before the next room hears it.

Apply for Future of Selling storytelling coaching in Shanghai

Where are we located?

  • WeWork 608 Xikang Lu, 608 Xikang Road, Jing'an District, Shanghai 200041, China
  • WeWork L'Avenue Shanghai, 99 Xianxia Road, Changning, Shanghai, China

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Contact Us

Tell us about the story you need to tell, the audience and the date you tell it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling storytelling coaching in Shanghai

Frequently asked questions

What is brand storytelling?
Telling the story of a company or product in a way customers can relate to, focused on the problems it solves. Brand storytelling still needs a turning point.
What is business storytelling?
Using structured stories to explain ideas, build trust and help people make decisions in sales, leadership and marketing. Storytelling sales training focuses on where each story goes.
What is storytelling in sales?
Using short, relevant stories to show buyers the problem, the cost and the change, so the case is easier to remember and retell. Storytelling for sales works when the story fits the buyer.
What makes a good business story?
A real situation, a moment of change and a clear point that connects to the decision at hand.