FUTURE OF SELLING · JASON LIM
What if the buyer or the hall could retell your story accurately to someone who was not there? Imagine a business story with a clear turn, and a close that is more than a list of features. Even if your work is technical and you have always led with facts, you can still make those facts travel. It's like turning a shipping manifest into a story people retell after they leave the dock.
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Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
He closed over $7 million in deals, so a business story is built to be retold, not to entertain for its own sake.
He started coaching basketball at 16, and stories are practised as a sequence: a start, a turn, a close, then review.
8-figure results have been produced by graduates applying this method; two of their stories appear further down, and a Shanghai business story is built on it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A story is coached until it can be retold without you.
P.I.T.C.H. gives the story a job: open with intent, teach through a turn, and close on an ask the room can repeat.
One story is tightened and retold out loud before a second story is built.
You work on the actual story you have to tell next, so the new version is the one the room hears.
The storytelling coaching in Singapore method, applied for Shanghai rooms.
You learn what makes a story travel inside a company, and you cut the parts that only make sense to you.
Power, Intent, Teach, Close and Habits applied to origin stories, customer stories and the story inside a pitch.
You rehearse the turn and the last line until a colleague can repeat them without the slides.
If the story has to live in a pitch deck, see pitch deck coaching. If it has to hold a hall, see keynote speaker coaching.
“Honestly, just five minutes with him is worth not hundreds, not thousands—but thousands upon thousands.”
Vũ Ngọc Hoa, CEO, Enlightenment Education.
“I raised my rates by 30%”
“I didn’t even have to negotiate. The parent didn’t try to bargain or question the fee.”
Javier Wong, CEO, Lifetutors Singapore. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand, SpeakerFEAR, HighTicket Authority.

"I built this because I failed," Jason Lim has said. "I let my family down." He made a vow: "if I could rise again, I'd teach others how to win without losing everything that matters." A financial scam had already taken his family's savings. In 2020, he lost what he himself had built.
Future of Selling exists to keep that promise, and P.I.T.C.H. is the method inside it. He is the founder of DreaMaker Ventures as well. Basketball coaching at 16 came first, and he later closed over $7 million in deals. Renowned mentors guided him: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Among his clients are founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio.
The audience needed the turn — what changed, and why it matters now — and they got a timeline.
The story has no shape, and a listener cannot tell which line to keep.
There is no ask, and no line a champion can take upstairs.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first, so a story that is only a list is hard to take any further.
Meetings end with interest, and the internal retelling sounds like a product sheet.
You add more anecdotes and still cannot find the one story the room should keep.
Evenings go to another draft that is longer, not clearer.
A Shanghai committee often decides after you leave, and only a clear story survives that retelling.
Most business storytelling advice starts with being more personal, or with more anecdotes. A useful story has a turn and a job: it helps someone else decide or explain. When that job is missing, stories become decoration. It's like packing a display window with every item in the warehouse.
A lot of the decision happens in a retelling. The story has to work in someone else's mouth.
Buyers still want a view on whether an offer fits. A useful story makes that judgement possible after you leave.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to build a story those organisations can take internally.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to leave a line a champion can retell upstairs.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the story you need to tell, the audience and the date you tell it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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