FUTURE OF SELLING · JASON LIM
What if the buyer asked to start the pilot before you reached the architecture slide? Imagine a product pitch that leads with the problem the committee already feels. Even if the product is technical and the meeting is short, you still leave with a dated next step. It's like serving the meal before giving a tour of the kitchen.
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20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
Our graduates have produced 8-figure results and beyond.
The $7M+ record is from outcomes he won, so a Jakarta walkthrough is judged on a dated trial, not a longer tour.
At 16 he coached with short drills; a spoken close is practised even if a feature has to be skipped.
The method has produced 8-figure results for its graduates. Two of their stories are on this page.
Among them: Marshall Thurber and Chet Holmes. You will find the full list in his story below.
P.I.T.C.H. leads with the buyer's outcome and keeps the architecture for later, so technical value lands in plain language.
A Jakarta walkthrough is practised in a tight order: outcome first, then the proof, then a dated trial, on a live account.
You work on the pitch for the buyer you meet next, so the new version is tested immediately.
This uses Product Pitch Coaching Singapore on a Jakarta product walkthrough.
The walkthrough is reordered around one outcome a Jakarta buyer can date.
Proof points are placed after the outcome, and a trial date is asked before the tour ends.
A spoken close is rehearsed so it still exists if a feature is skipped.
If the same meeting includes a live demonstration, add sales demo coaching in Singapore. Around the Jakarta walkthrough, the missing pilot date, and the account already in play. A Jakarta product walkthrough is treated as a commercial conversation: the buyer should leave knowing the outcome, the proof, and the date of a trial, even if a feature never appears. The spoken close is written first, then the tour is cut to fit the time the room will actually give you. The Jakarta walkthrough, the missing trial date, and the account already in play guide the close. In a Jakarta walkthrough the buyer should leave knowing the outcome, the proof, and a trial date, even if a feature never appears. The spoken close is written first; the tour is then cut to the time the room will actually give you in Sudirman or on a video call with a local committee.
“In just 3 weeks, I increased my margins and my sales improved by 20%!”
Wee Jun Wei, Managing Director, Lara-J.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.

Jason Lim is the founder of DreaMaker Ventures and of Future of Selling, its flagship program. The work is for founders who need to pitch, present, negotiate and close. At 16, he started teaching, as a basketball coach. He started in sales at 21. He closed over $7 million in deals.
Since 2016, founders across Asia have learned from him. After he lost everything in 2020, he used the same skills he now coaches to rebuild his own life. In 2017, he served as President of Young Leaders Achievers Academy. He went on to learn from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Founders and leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him.
People like the product and nobody will name a pilot date or an owner.
A product launch presentation opens on architecture, and the problem the buyer feels arrives too late.
The product pitch presentation changes depending on who is in the room.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so a Jakarta walkthrough is judged on a dated trial, on your Jakarta product walkthrough.
The pipeline looks full of interest, and nothing has a date.
The product sales presentation gets longer, and the buyer gets more confused.
You keep explaining a feature to yourself at night, instead of a problem the buyer already has.
A single buyer or a group technology committee can set your pipeline, and the pitch is your first and best chance.
Most product teams are proud of the build, so they lead with it. Buyers buy relief from a problem. When the problem is late, the meeting ends in curiosity rather than a start date. It's like giving someone a tour of the engine and never asking whether they need to get somewhere today.
A Jakarta walkthrough is reordered with P.I.T.C.H. from the Future of Selling page.
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Investment realised in Indonesia
IDR 1,931.2 trillion
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026
Investment realised in Jakarta
IDR 270.9 trillion
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the Jakarta walkthrough, the missing pilot date, and the account already in play. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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