FUTURE OF SELLING · JASON LIM
What if the first minute of a Chaoyang official talk held a formal hall? Imagine a short line a committee or a partner can still use after you sit down. It's like a firm opening of a sitting, not a rush through the agenda. Even if the room is formal and bilingual, that minute can still be practised until it holds.
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He closed over $7 million in deals, so Beijing speaking work is aimed at moving a formal hall toward a point, not at performing a briefing.
He started coaching basketball at 16, and a talk follows that same drill: one opening, a note, then another timed run.
Graduates who applied the method have produced 8-figure results; two of their stories are further down, and a Guomao talk is divided into practised stretches with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. The opening minute of a Chaoyang talk is tested until it can stand if a chair's question arrives early.
The opening stands, and the official hall goes out with one point a colleague can file, including when the sitting is bilingual.
Each pass includes the second a chair's question tries to pull the sitting back into the paper.
P.I.T.C.H. keeps a China World talk on one point, so the slides support the speaking instead of replacing it.
The public speaking training in Singapore method, applied for Beijing rooms.
The talk is written to be said in a formal hall, and anything that only works as a briefing note is cut.
On the Beijing opening, the turns after a chair's question, and the close a colleague can later repeat, the sequence is Power, Intent, Teach, Close and Habits.
The talk is taken through a timed run, including a bilingual stretch if the official room will switch, until that opening minute stays calm.
When the brief is a closed official review, use executive presence coaching in Beijing. When the brief is a keynote, use keynote speaker coaching in Beijing.
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Jason Lim was once an extreme introvert who dreaded the stage. A financial scam wiped out his family's savings. In 2020, he also lost everything he had built. He rose again by learning to say what his work was worth, so the other person could truly hear it. He shaped that skill into Future of Selling, where he now teaches P.I.T.C.H.
His first teaching role was as a basketball coach, at 16. Later he closed over $7 million in deals. He studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Today he helps founders win without losing what truly matters. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio are among those who have trained with him.
After a Guomao sitting, a formal audience can recap the paper and still cannot say what the speaker had asked them to file.
In Chaoyang, the voice shortens, the pace lifts, and the point comes too late for a room that had already read the brief.
A single question from the chair sends the talk back into context, and the prepared line is not recovered for the rest of the sitting.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first. In a headquarters or official setting, people will often have read the paper, so a Chaoyang opening has to confirm that the sitting is still worth their attention.
You decline Guomao speaking invitations, and a colleague or a host tells the organisation's story in a sentence you would not have chosen.
You read the remarks at the desk and still see the opening collapse when a chair asks, early, what the room is meant to take away.
Back from a China World hall, you go over the line you shortened, or the question you met with another page of context.
A staff sitting, a partner forum or a Guomao conference slot can set how a formal room describes you for a year.
Beijing talks often begin life as official papers that are then read aloud to a hall that wanted one idea it could file. After a chair has heard a briefing already in the pack, winning the opening back is hard, and the remainder of the hour is usually a tour of the slides. It's like reading a memo aloud and hoping the sitting will turn it into a point.
Most buyers prefer to research on their own first. The opening of a Beijing official talk has to earn a hall that has already read the brief.
Buyers spend only 17% of their buying time with suppliers. A sitting that is only a briefing note spoken aloud spends that share poorly.
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. An organisation that chose Beijing still has to leave a formal hall with one point a colleague can file, not another tour of context.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. A newly formed enterprise still ought to walk out of a Beijing hall with one point it can file, not only a briefing it already had.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Beijing
2,405
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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