FUTURE OF SELLING · JASON LIM
What if a Chaoyang policy or industry hall left with one idea a colleague could file? Imagine an official audience taking a point into their next sitting, not a tour of the programme. It's like striking one clear seal on a document, not reading the whole annex aloud. Even if the official slot is short and formal, the talk can still be shaped to move the hall.
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Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a Beijing official keynote is coached as a talk that should move a hall, not as a display of a programme.
He started coaching basketball at 16, and stage work is trained under time pressure, not only as a private reading of the official slides.
8-figure results have been produced by graduates applying this method; two of their stories are further down, and a Guomao opening is built on it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A Chaoyang slide that only proves the speaker was invited comes out.
A colleague from the official hall leaves able to file one point, even when they forget the programme map.
The opening is timed, including the second a formal audience starts to fade.
P.I.T.C.H. holds a China World keynote on a single idea, so a policy event does not become an organisational tour.
The keynote speaker coaching in Singapore method, applied for Beijing rooms.
You choose the one idea an official hall must keep, then remove programme history and context that do not serve it.
The Beijing keynote, its opening, and a close a colleague can later use are built with Power, Intent, Teach, Close and Habits.
The talk is run against the clock; after each pass you get notes, until the opening can stand without a grab for the slides.
If the brief is a small official review rather than a hall, use executive presence coaching in Beijing. If the brief is a closed official talk to a larger sitting, use public speaking training in Beijing.
“We are very impressed with your presentation and your in depth knowledge on how we can position ourselves to have customers focused marketing.”
Kris Ang, Master Franchisee, Signarama Singapore.
“I have been in this business for quite while, but this course has cleared up a lot of doubts and strategies that I should use.”
“I used some of the strategies immediately and after two weeks generated $20,000 worth of sales.”
Shawn Khoo, CEO, 8Yolk Design Studio. Programmes attended: Facebook Ads Mastery.

Jason Lim has been interviewed by SG Visionaries about his path from extreme introvert to a teacher of speaking and selling. Public speaking once terrified him. He started teaching at 16, when he became a basketball coach.
He entered sales at 21 and closed over $7 million in deals. Under DreaMaker Ventures, he founded Future of Selling, and P.I.T.C.H. is the method he teaches there. Along the way he studied under renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Leaders from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him. Since 2016, that teaching has reached founders across Asia.
A Guomao policy slot ends with people able to name the organisation, and unable to take a point into the next sitting.
Context slides and a roadmap occupy the hour, and the idea the official hall came for never shows up.
A Chaoyang speaker spends the opening on thanks and official history, and the formal room has already moved on.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Buyers spend only 17% of their buying time with suppliers. A Beijing keynote opening has to earn the remaining official minutes, not spend them on a tour of the programme.
Policy and industry invitations in Guomao thin out once a hall leaves able to name the organisation, and unable to file a point.
Another annex of context is added, and a Chaoyang room still drifts the moment the programme tour begins.
After a China World hour, you replay the first minutes, and the next official invitation is already colder.
A Guomao conference slot is difficult to be offered twice in one year, and a flat talk is what the circuit keeps.
Beijing speakers often treat a keynote as an official paper that happens to have a stage. They add programme history and still watch a formal hall open from the brief it already had, because the talk never installed a point a colleague could file. It's like reading a policy paper aloud in a dark hall and hoping the audience will turn it into a line they can use.
Buyers spend only 17% of their buying time with suppliers. A Beijing keynote opening has to justify those official minutes, not use them to walk through the programme.
Most buyers prefer to research on their own first. The opening has to install a point a colleague can file, not add a longer organisational history.
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024. Those official halls still have to leave with one idea a colleague can keep, not another tour of context.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. A newly formed organisation in the seats still needs a Beijing keynote that leaves a point it can file.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Beijing
2,405
New foreign-invested enterprises established in Beijing in 2025, 19.5% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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