Future of Selling · Jason LimApply

FUTURE OF SELLING · JASON LIM

Sales Process Coaching in Penang for Firms Moving From Orders to a Pipeline

What if you knew in January which qualifications would turn into orders by December? Imagine a Monday meeting where every opportunity shows its stage, its owner and its next date. Even if your firm has always waited for purchase orders to land, the team can learn to go and win them. It's like switching from waiting for the bus to having your own car with GPS.

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Closed $7M+ in deals by 24 and rebuilt from zero twice.

Since 2016, his events have reached 100,000+ founders across Asia.

Our graduates have produced 8-figure results and beyond.

20+ years of coaching, starting with basketball at 16.

Why learn from Jason Lim?

He has sat where you sit.

In his own sales career, Jason closed over $7 million in deals, and you build a process your team can repeat.

Coaching since his teens.

He started coaching at 16, and with any team he looks at the process first.

Graduates with results.

Graduates have used it to reach 8-figure results. Two describe their journey below.

He learned from renowned mentors.

Names include Marshall Thurber and Chet Holmes; the full list is in his story below.

Why is Future of Selling the best sales process coaching in Penang?

A proven framework.

P.I.T.C.H. adds a goal and a clear exit test to every stage, so an opportunity moves only when the buyer has moved.

An easy, step-by-step system.

Small steps, in order: you master one, use it on your real sales process, then add the next.

Fast results.

We design the process on your current opportunities, so it fits how your deals really move.

How sales process coaching with Future of Selling works

  1. 1

    Learn the rules of selling.

    First we list how your biggest buyers approve a new vendor, then line up your stages with that list.

  2. 2

    Learn P.I.T.C.H., Jason's signature method.

    Power, Intent, Teach, Close and Habits mapped to each stage, with words and actions for each.

  3. 3

    Learn the art and science of closing and countering objections.

    The team practises moving real opportunities through the stages until it becomes habit.

Top reviews for Future of Selling by firms in Penang: Success Stories and Transformations

“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”

“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”

Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).

“my company increased sales by $253,000 in just 6 months.”

Styles Chong, Managing Director, Okeanos Trading.

See the receipts

Build the pipeline before the orders slow

Apply for Future of Selling process coaching in Penang

Who is Jason Lim?

Jason Lim building a sales process with a Penang firm

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.

He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.

Are you facing this right now?

Nobody knows the stage of any deal.

It is all in people's heads.

Qualifications stall.

Audits and samples drag on with no owner.

Forecasts are guesses.

Finance stops believing sales.

Time buyers spend with suppliers

17%

When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.

Source: Gartner, “Win More B2B Sales Deals” (2018), citing the Gartner 2017 Digital B2B Buyer Survey, n = 750

What happens if this continues?

Buyers qualify you on paper first.

Most B2B buyers prefer to research on their own, so supplier qualification starts long before your first meeting.

Orders that arrive at random.

Qualification takes a year, and nobody tracks it.

A pipeline nobody trusts.

Sales, engineering and quality each follow up differently.

It follows you home.

You worry about next year's orders on weekends.

Then a slow year arrives.

Orders dip, and there is no pipeline of new opportunities to fill the gap.

Why do random orders and untrusted forecasts keep repeating and never go away?

If you grew by responding to orders, not by managing a pipeline, long qualification cycles have no owner until stages and exit rules are defined, and deals stall unnoticed. It's like running a factory with no production schedule and hoping each order finishes on time.

How Future of Selling can help

Make each stage count.

Meetings with suppliers fill only 17% of a buyer's buying time, which is why a long qualification needs a plan for every touchpoint.

Build for manufacturing buyers.

Manufacturing drew RM131.3 billion of approved investment in Malaysia in 2025 across 1,354 projects.

Grow from Penang.

Pulau Pinang drew RM32.9 billion of approved investment in 2025, fourth among the states.

Penang E&E projects.

Penang's E&E cluster secured RM11.3 billion across 83 projects in 2025. Your stages are mapped to how a buyer qualifies a vendor.

Manufacturing investment approved in Malaysia

RM131.3 billion

Approved investments in Malaysia's manufacturing sector in 2025, 30.8% of the national total, across 1,354 projects; foreign investments accounted for 76.6%.

Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026

Investment approved for Penang

RM32.9 billion

Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.

Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026

Penang's E&E cluster in 2025

RM11.3 billion

Approved investment secured by Pulau Pinang's electrical and electronics (E&E) cluster in 2025, across 83 projects, with 78% driven by foreign investors.

Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026

Where are we located?

  • MASCO Penang Coworking, 33-1-123A, 33-2-123, 33-3-123C, Prangin Mall, Jalan Dr. Lim Chwee Leong, 10100 George Town, Penang, Malaysia
  • Regus SPICE Arena, L3A-2, Level 3A, Spice Arena, 180, Jalan Tun Dr. Awang, Relau, Bayan Lepas, Penang 11900, Malaysia

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Contact Us

Tell us about how orders arrive today and how long qualification takes. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.

Apply for Future of Selling process coaching in Penang

Frequently asked questions

How do you qualify a deal early?
Confirm three things: a real problem with a cost, a person who can decide, and a reason to decide this quarter. Missing any one usually means a long stall later. Qualifying is one of the sales process steps teams skip most.
What sales process steps do founders often skip?
Confirming who signs and agreeing a decision date. Founders who are good in the room often move straight from interest to proposal. Writing the sales process steps down prevents it.
What does creating a sales process involve?
Writing down how your best deals actually closed, turning that into stages with buyer-based exit tests, and checking it against the next ten deals. That is sales process design in practice.
How do you write exit criteria for a sales stage?
Describe something the buyer did, not something the seller did: agreed the problem, named who signs, set a decision date. If the buyer has not acted, the deal has not moved.
What sales stages fit a long qualification cycle for components?
Add explicit stages for samples, testing and supplier approval, with a clear buyer action to leave each one. Long cycles need more checkpoints, not fewer.
How do you run a pipeline process when deals take a year?
Review deals monthly on buyer milestones such as test results and approvals, and keep a short list of the next action for each account.