FUTURE OF SELLING · JASON LIM
What if you knew in January which qualifications would turn into orders by December? Imagine a Monday meeting where every opportunity shows its stage, its owner and its next date. Even if your firm has always waited for purchase orders to land, the team can learn to go and win them. It's like switching from waiting for the bus to having your own car with GPS.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
20+ years of coaching, starting with basketball at 16.
In his own sales career, Jason closed over $7 million in deals, and you build a process your team can repeat.
He started coaching at 16, and with any team he looks at the process first.
Graduates have used it to reach 8-figure results. Two describe their journey below.
Names include Marshall Thurber and Chet Holmes; the full list is in his story below.
P.I.T.C.H. adds a goal and a clear exit test to every stage, so an opportunity moves only when the buyer has moved.
Small steps, in order: you master one, use it on your real sales process, then add the next.
We design the process on your current opportunities, so it fits how your deals really move.
Uses the stage design from our sales process coaching in Singapore, adapted to long supplier qualification cycles.
First we list how your biggest buyers approve a new vendor, then line up your stages with that list.
Power, Intent, Teach, Close and Habits mapped to each stage, with words and actions for each.
The team practises moving real opportunities through the stages until it becomes habit.
“I thought all I had to do was scale my business by doing more of the same thing I was already doing. It turns out—I was completely wrong.”
“In just one hour, Jason worked the vital numbers in my business and showed me how I can generate an extra $160,000 by implementing an elegant and easy strategy.”
Saiful Rizal, Managing Director, Math Prodigy. Programmes attended: Diamond Consult (Private 1-on-1).
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading.

A financial scam took the family's savings, so Jason Lim's mother worked in coffee shops by day and factories by night. There was no money for tuition, and no time for extra classes. At 14, he worked at McDonald's to help his family. At 16, he became a basketball coach and began teaching.
He took his first sales job at 21 and later closed over $7 million in deals. He founded DreaMaker Ventures and its flagship, Future of Selling. In 2020, he lost what he had built. He kept teaching the skill that had brought him back. He also learned from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. Teams from Skystone Asset Management, Signarama Singapore, Enlightenment Education, Mindreader AI and 8Yolk Design Studio have studied with him.
It is all in people's heads.
Audits and samples drag on with no owner.
Finance stops believing sales.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most B2B buyers prefer to research on their own, so supplier qualification starts long before your first meeting.
Qualification takes a year, and nobody tracks it.
Sales, engineering and quality each follow up differently.
You worry about next year's orders on weekends.
Orders dip, and there is no pipeline of new opportunities to fill the gap.
If you grew by responding to orders, not by managing a pipeline, long qualification cycles have no owner until stages and exit rules are defined, and deals stall unnoticed. It's like running a factory with no production schedule and hoping each order finishes on time.
Meetings with suppliers fill only 17% of a buyer's buying time, which is why a long qualification needs a plan for every touchpoint.
Manufacturing drew RM131.3 billion of approved investment in Malaysia in 2025 across 1,354 projects.
Pulau Pinang drew RM32.9 billion of approved investment in 2025, fourth among the states.
Penang's E&E cluster secured RM11.3 billion across 83 projects in 2025. Your stages are mapped to how a buyer qualifies a vendor.
Manufacturing investment approved in Malaysia
RM131.3 billion
Approved investments in Malaysia's manufacturing sector in 2025, 30.8% of the national total, across 1,354 projects; foreign investments accounted for 76.6%.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
Investment approved for Penang
RM32.9 billion
Approved investments for Pulau Pinang in 2025, fourth among Malaysia's states.
Source: MIDA, “Malaysia Investment Performance 2025” fact sheet, 6 March 2026
Penang's E&E cluster in 2025
RM11.3 billion
Approved investment secured by Pulau Pinang's electrical and electronics (E&E) cluster in 2025, across 83 projects, with 78% driven by foreign investors.
Source: Malaysian Investment Development Authority (MIDA) media release, 6 March 2026
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Tell us about how orders arrive today and how long qualification takes. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.