FUTURE OF SELLING · JASON LIM
What if every stage in the pipeline meant the same thing to every rep, and to the buyer? Imagine a sales process that follows how a Shanghai committee actually decides, and a forecast you can trust because the stages are real. Even if the CRM is messy and each region has its own habit, you can still put one path under the team. It's like replacing a maze of corridors with one clearly signed hallway.
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Our graduates have produced 8-figure results and beyond.
Since 2016, his events have reached 100,000+ founders across Asia.
Closed $7M+ in deals by 24 and rebuilt from zero twice.
He closed over $7 million in deals, so a process follows the decision, not the fields in a CRM.
He started coaching basketball at 16, and processes are treated like a playbook: few stages, practised until they are used.
His graduates have produced 8-figure results using the method; two of their stories are further down, and Shanghai pipeline stages are set with it.
He studied under Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. A process is judged by the room, not by the fields.
P.I.T.C.H. becomes the spine of the process, so each stage has a conversation and a clear exit, not only a status.
Stages are installed one at a time and only kept if the next review can explain them.
You work on the live pipeline, so the new process is tested on deals that are already in motion.
The sales process coaching in Singapore method, applied for Shanghai rooms.
You map how your buyers actually decide, then set stages that match that path.
Power, Intent, Teach, Close and Habits turned into exit criteria, talk tracks and manager reviews.
The team practises the conversations that move a deal from one real stage to the next.
Need the conversations coached, not only the stages? See sales coaching or sales training.
“Before I met Jason, I was slogging day in and day out, working 15+ hours, “chasing” money, afraid to sleep.”
“my company increased sales by $253,000 in just 6 months.”
Styles Chong, Managing Director, Okeanos Trading. Programmes attended: Facebook Ads Mastery, Perfect Client System, Trustable Brand.
“I was barely making $2,000 a month, with poor enrollment. At that point, I was honestly desperate.”
“I managed to recover that $15,000 loss quickly—and beyond that, from January to June alone, we’ve already crossed $100,000 in revenue.”
Jeffrey Teo, CEO, Ace Your Econs. Programmes attended: Facebook Ads Mastery, Perfect Client System.

Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.
Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.
A deal can sit in 'proposal' for weeks with no agreed next step.
The same buyer type is handled three different ways, and the forecast cannot be compared.
The dashboard is full, and the stalls are still a surprise.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own first, so a sales process that assumes earlier access will look busier than it is.
The pipeline looks healthy until a handful of quiet deals fall out in the same week.
You add more fields and still cannot say why a stage was entered.
Weekend forecast calls replace a process the team could have run in daylight.
The process could not explain the stall, because the stages never meant anything in the room.
Most sales processes are designed around internal reporting, not around the buyer's decision path. When stages do not match the conversations that actually move a deal, people game the CRM. It's like printing a timetable for trains that do not run.
Buyers spend only 17% of their buying time with suppliers. A sales process should protect those conversations, not only the CRM fields.
Buyers still want a seller's view on whether an offer fits. Each stage should have a conversation that does that job.
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024. The work is to design a path those organisations would recognise.
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024. The work is to set stages that fit those rooms.
New foreign-invested enterprises in China
70,392
New foreign-invested enterprises established in China in 2025, 19.1% more than in 2024.
Source: Ministry of Commerce of the People's Republic of China (MOFCOM) News Office, 23 January 2026
New foreign-invested enterprises in Shanghai
6,361
New foreign-invested enterprises established in Shanghai in 2025, 6.8% more than in 2024.
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the current process, where deals stall and the team who has to run it. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.
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