FUTURE OF SELLING · JASON LIM
What if the whole team could run a meeting that ends with a clear next step? Imagine sales training that is practised on live Jakarta deals, not on a generic script. Even if people have been trained before and nothing stuck, you can still change what happens in the next meeting. It's like turning practice into match day, instead of another morning in a classroom.
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Closed $7M+ in deals by 24 and rebuilt from zero twice.
20+ years of coaching, starting with basketball at 16.
Since 2016, his events have reached 100,000+ founders across Asia.
Our graduates have produced 8-figure results and beyond.
A closed-deal record past $7M+ is why a Jakarta classroom is judged on the next live account, not on how complete the day felt.
The first drills were on a basketball court; a Jakarta seller repeats an opening until it holds when a real buyer is on the line.
Graduates have taken the method to 8-figure results. Two of them tell their stories further down.
Names include Marshall Thurber and Chet Holmes; the full list is in his story below.
P.I.T.C.H. gives the team one method from the opening to the close, so consultative selling training is a habit, not a slogan.
A Jakarta drill moves from the room to a live account in the same week, and it is repeated until the close holds on that call.
Every session uses a live Jakarta deal, so the new behaviour is tested immediately.
This follows Sales Training Singapore on a Jakarta classroom-to-call drill.
Jakarta sellers learn the order a local committee actually decides in, and they run the next meeting in that order.
Power, Intent, Teach, Close and Habits sit under the conversations already in the diary, not under a role-play.
A first sentence, a test of fit, and a dated close are rehearsed on a live Jakarta account, including calls that have to work on camera.
For a tighter process around the training, see sales process coaching in Singapore. Around the Jakarta team, the live accounts they will run this week, and the habit that freezes on the call. The Jakarta team, the live accounts they will run this week, and the habit that freezes on the call guide the drills.
“Plus, within 10 minutes I received a favourable reply from the recipient!”
Wee Jun Wei, Managing Director, Lara-J.
“If you’re feeling lost, unsure, or nervous about pitching to clients or investors… and you need a quick YES… Speed of Yes is what you need right now.”
Tan Shi Liang, Owner, Legendary Fisherman.

Jason Lim's first sales job, at 21, was in luxury real estate. He later sold advertising contracts, copywriting, affiliate marketing, stocks and forex. He closed over $7 million in deals. The young man who had once feared the stage learned to stand on it.
Future of Selling, which he founded under DreaMaker Ventures, is where he teaches P.I.T.C.H. He first coached basketball at 16. At 26, he started a Facebook advertising agency. He kept learning from renowned mentors: Marshall Thurber (creator of Money & You®), Joel Bauer, Tony Robbins, Chet Holmes and Bob Proctor. His clients include Skystone Asset Management and Signarama Singapore. Enlightenment Education, Mindreader AI and 8Yolk Design Studio have trained with him too.
Sales training topics were covered, and the next client meeting still had no ask.
A buyer who speaks to two people hears two offers.
There is no shared method, so they copy whoever talks the loudest.
Time buyers spend with suppliers
17%
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Most buyers prefer to research on their own, so a Jakarta drill is judged on the next live account, on your Jakarta classroom-to-call drill.
The calendar fills with workshops, and the forecast does not improve.
Growth is capped by one person's week.
You keep thinking about a meeting a team member mishandled, and you cannot be in every room.
The rest of the team watches, and the company learns the wrong lesson: that selling cannot be taught.
Most sales training programmes teach ideas in a classroom and then send people back to old habits. Without rehearsal on live deals, the course becomes a memory, not a method. It's like teaching swimming in a lecture hall and then being surprised when people sink in the water.
A Jakarta classroom-to-call drill uses P.I.T.C.H., which the Future of Selling page sets out.
When B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. When they compare several suppliers, the time with any one sales rep may be only 5% to 6%.
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Investment realised in Indonesia
IDR 1,931.2 trillion
Total investment realisation in Indonesia from January to December 2025, 12.7% higher year on year and 101.3% of the national target.
Source: Ministry of Investment and Downstream Industry/BKPM press release, 15 January 2026
Investment realised in Jakarta
IDR 270.9 trillion
Cumulative investment realisation in Jakarta in 2025, 14% of the national total and second only to West Java.
Source: Jakarta Investment Centre, 11 February 2026 (BKPM data)
Buyers who'd rather skip the rep
61%
Of B2B buyers prefer an overall rep-free buying experience, yet for tasks such as judging whether a product or service fits their company's needs, buyers prefer to seek seller input.
Source: Gartner press release, 25 June 2025: survey of 632 B2B buyers, August to September 2024
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Tell us about the Jakarta team, the live accounts they will run this week, and the habit that freezes on the call. Apply on the Future of Selling page, and we will reply personally on WhatsApp within one business day.